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Pertemuan 3
KEMUNCULAN MEREK PEMANUFAKTOR NASIONAL (1870 – 1914) Pertumbuhan pesat merek pemanufaktur difasilitasi banyak faktor Kekuatan saluran distribusi pada pemanufaktur Konsumen menggunakan merek sebagai single kualitas Pengembangan merek dikendalikan oleh pemilik dan manajemen puncak Merek harus mengatasi retensi
Merek pemanufaktur mapan di Amerika Pemasaran merek ditangani manajer dan biro periklanan Ancangan lebih sistematis Merek-merek sukses menstimulasi berkembangnya praktik imitasi Kelemahan manajemen merek pada pengkoordinasian manajer
Keputusan Branding Perlu mengembangkan merek atau produk