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Attached is a power point slide used for a video presentation for marketing reflection of the class.
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REFLECTI ON BY: MGMT
**1. Definition of Marketing
Understand the marketplace and customer needs and wants Design a customer value– driven marketing strategy Construct an integrated marketing program that delivers superior value Engage customers, build profitable relationships, and create customer delight Capture value from customers to create profits and customer equity
Price what the consumer pays Product the good or service Promoti on the advertising Place the location where a product is marketed