Module 8.3 - Video Reflection (Slides), Slides of Marketing

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MARKERTIN

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REFLECTI ON BY: MGMT

CONTENTS

**1. Definition of Marketing

2. The Marketing Process
3. The Market Mix: The 4Ps (Price,** **Product, Promotion, and Place)
4. Factors that Affect Brand: Micro- &** **Macro- Environments
5. Marketing Channels
6. Review/Final Thoughts**

2. The Marketing Process

Understand the marketplace and customer needs and wants Design a customer value– driven marketing strategy Construct an integrated marketing program that delivers superior value Engage customers, build profitable relationships, and create customer delight Capture value from customers to create profits and customer equity

Price what the consumer pays Product the good or service Promoti on the advertising Place the location where a product is marketed

3. The

Market

Mix:

The

4Ps

• (^) A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel.
• (^) The importance of marketing channels is Marketing channels illustrate the organizations that work together to get your product and service to the end-user.

5. MARKETING CHANNELS

• (^) Newspapers
• (^) Magazines
• (^) Flyers
• (^) Direct mail

TRADITIONAL CHANNEL DIGITAL CHANNEL

• (^) Video marketing
• (^) Email marketing
• (^) Content marketing
• (^) Social media marketing

6. Review/Final Thoughts of Marketing

Summary

1. Definition of Marketing
2. The Marketing Process
3. The Market Mix: The 4Ps (Price, Product, Promotion, and Place)
4. Factors that Affect Brand: Micro- & Macro- Environments
5. Marketing Channels
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Final Thoughts