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A series of questions and answers related to marketing principles, consumer behavior, and digital marketing strategies. It covers topics such as the role of marketing in generating revenue, understanding product concepts, cognitive dissonance, and methods for engaging consumers both directly and indirectly. The document also explores the advantages of digital marketing, the consumer buying process, segmentation strategies, and product development. It provides insights into viral marketing, the role of blogs, and the concept of omni-channel marketing, offering a comprehensive overview of key marketing concepts and their practical applications. This material is useful for students and professionals seeking to understand the fundamentals of marketing and consumer behavior. It also touches on big data, primary data collection methods, and maslow's theory in the context of marketing.
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