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MKT100 _ Metric 2 Percentage change, Assignments of Principles of Marketing

MKT100 - Principles of Marketing - Winter 2023 - Armand Gervais - Course material & Answers

Typology: Assignments

2021/2022

Available from 02/27/2023

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MKT100 - Metric 2 Percentage Change
Question 1
In order to determine the optimal pricing for maximizing revenue Sara, the owner of a
floral shop, decided to sell bouquets for a week at $30/bouquet and then sell them the
following week for $20/bouquet. During the first week, Sara sold 90 bouquets at $30 each;
during the second week she sold 110 bouquets at $20 each. Assuming that her costs, the
number of customers coming into the store and all other variables affecting sales remain
constant during the 2 weeks, what was the percent change in sales revenue from the first
week to the second?
-18.5%
None of the answers. 18.5%
O-22.7%
22.7%
Question 2
Kundhavi's Pet Shop had a 220% increase in sales of turtles in 2009 over the previous year.
If they sold 50 turtles in 2008, how many did they sell in 2009?
160
011.
None of the answers. 110.
0 220.
Question 3
Bob runs a bicycle shop near the beach and recently was notified about some changes in
pricing for his business. The cost of rent was increasing from $964/month to $1544/month
for the summer months. Additionally, the cost of replacement tires was going up from
$12/tire to $16/tire; and tires are replaced every 2000km which varies with usage as a
result of weather. What is the percentage increase in Bob's monthly fixed operating costs
during the summer months?
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MKT100 - Metric 2 Percentage Change

Question 1 In order to determine the optimal pricing for maximizing revenue Sara, the owner of a floral shop, decided to sell bouquets for a week at $30/bouquet and then sell them the following week for $20/bouquet. During the first week, Sara sold 90 bouquets at $30 each; during the second week she sold 110 bouquets at $20 each. Assuming that her costs, the number of customers coming into the store and all other variables affecting sales remain constant during the 2 weeks, what was the percent change in sales revenue from the first week to the second? -18.5% None of the answers. 18.5% O-22.7% 22.7% Question 2 Kundhavi's Pet Shop had a 220% increase in sales of turtles in 2009 over the previous year. If they sold 50 turtles in 2008, how many did they sell in 2009? 160

None of the answers. 110. 0 220. Question 3 Bob runs a bicycle shop near the beach and recently was notified about some changes in pricing for his business. The cost of rent was increasing from $964/month to $1544/month for the summer months. Additionally, the cost of replacement tires was going up from $12/tire to $16/tire; and tires are replaced every 2000km which varies with usage as a result of weather. What is the percentage increase in Bob's monthly fixed operating costs during the summer months?

Question 4 Mary's business earned $61,000 in profit in 1999, her first year of operation. In 2009, Mary's business earned $130,000 in profit. What is the percent change in profit? 69% -113.1% 113.1% 01.1% None of the answers. Question 5 Wei-Li is a telephone salesman selling lawn treatment services in residential neighborhoods. The services include grass cutting, raking, seeding, weed control and pest control and are based on the square footage of the lawn. He sold $600 worth of pesticide spraying on Monday and $525 worth of pesticide spraying on Wednesday. What is the percent change in the amount of pesticide spraying Wei-Li sold from Monday to Wednesday? 0 12.5% None of the answers. 087.5% 0 14.3% 01.14% Question 6 Percentage change represents the relative change between the___________________ and the__________________. old value, new value. new percent, old percent.

Question 10 The table below shows sales revenue by salesperson for the first and second quarters of the year. Which salesperson had the greatest percent of increase in revenue from Q1 to Q2? Salesperson Alex. Zachary. Karli. Emily. Q1 Sales Revenue $750,000 $840,000 $630,000 $880, Q2 Sales Revenue $830,000 $890,000 $910,000 $950, Alex Emily Karli Zachary