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MKT 3413 EXAM 2 | ALL QUESTIONS AND CORRECT
ANSWERS | VERIFIED ANSWERS | GRADED A+ |
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Which of the following is NOT one of the broad categories of experimental designs? A) concurrent design B) preexperimental design C) statistical design D) true experimental E) All are broad categories of experimental designs ---------CORRECT ANSWER-----------------A. Designs that do not control for extraneous factors by randomization are called ________. A) true experimental designs B) quasi-experimental designs C) statistical designs D) preexperimental designs E) extraneous designs ---------CORRECT ANSWER-----------------D. ________ are distinguished by the fact that the researcher can randomly assign test units to experimental groups and also randomly assign treatments to experimental groups. A) Preexperimental designs B) True experimental designs C) Quasi-experimental designs D) Statistical designs E) Concurrent designs ---------CORRECT ANSWER-----------------B. A random sample of respondents would be distributed randomly, half to the experimental group and half to the control group. A pretest questionnaire
would be administered to the respondents in both groups to obtain a measurement on attitudes toward Pepsi advertising, brand, and celebrity; only the respondents in the experimental group would be exposed to the TV program containing the Pepsi commercial. Then, a questionnaire would be administered to respondents in both groups to obtain posttest measures on attitudes toward Pepsi advertising, brand, and celebrity. Which of the following experimental designs best represents the above scenario? A) one-shot case study B) one-group pretest-posttest design C) posttest-only control group design D) static group design E) pretest-posttest control group design ---------CORRECT ANSWER--------- --------E. Which of the following can be symbolized as: EG: R X O CG: R O Where, X = the exposure of a group to an independent variable, treatment, event, the effects of which are to be determined O = the process of observation or measurement of the dependent variable on the test units or group of units R = the random assignment of test units or groups to separate treatments CG = control group EG = experimental group A) one-shot case study B) one-group pretest-posttest design C) posttest-only control group design D) static group design E) Pretest-posttest control group design ---------CORRECT ANSWER-------- ---------C.
A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________. A) one-shot case study B) one-group pretest-posttest design C) random group D) static group E) X-file ---------CORRECT ANSWER-----------------A. The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment. A) one-shot case study B) one-group pretest-posttest design C) random group D) static group E) before-and-after study ---------CORRECT ANSWER-----------------B. The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment. A) one-shot case study B) one-group pretest-posttest design C) random group D) partial experimental design E) static group ---------CORRECT ANSWER-----------------E. True experimental designs include the ________ and ________. A) one-shot case study; the pretest-posttest control group design B) pretest-posttest control group design; the posttest-only control group design C) posttest-only control group design; the static group D) static group; the one-shot case study E) random study; the control study ---------CORRECT ANSWER--------------- --B.
An experimental design in which the test units are assigned randomly and the experimental group is exposed to the treatment but the control group is not, and no pretest measure is taken is called the ________. A) one-shot case study B) random group C) static group D) manipulated treatment study E) posttest-only control group design ---------CORRECT ANSWER------------ -----E. A design in which a single group of subjects is exposed to a treatment (X), and then a single measurement on the dependent variable is taken (O1) is called a(n) ________. A) factorial design B) multiple time series design C) posttest-only control group design D) one-shot case study E) alternative group design ---------CORRECT ANSWER-----------------D. ________ allow for the statistical control and analysis of external variables. A) Quasi-experimental designs B) True experimental designs C) Statistical designs D) Preexperimental designs E) One-shot case studies ---------CORRECT ANSWER-----------------C. A(n) ________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables. A) multiple time series design B) posttest-only control group design
C) field environment D) virtual environment E) perceptual environment ---------CORRECT ANSWER-----------------C. Field experiments feature which of the following? A) realistic environment B) low control C) high external validity D) A and C E) A, B, and C ---------CORRECT ANSWER-----------------E. Limitations of experiments include which of the following? A) time B) cost C) administration of an experiment D) need for control E) all of the above ---------CORRECT ANSWER-----------------E. ________ is an application of a controlled experiment done in limited, but carefully selected, test markets. A) Random sampling B) Parallel sampling C) Experimentation D) Selective control sampling E) Test marketing ---------CORRECT ANSWER-----------------E. The assignment of numbers or other symbols to characteristics of objects according to certain prespecified rules is called ________. A) randomization B) measurement C) sampling D) exploring
E) characterization ---------CORRECT ANSWER-----------------B. Interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actually washed their hands and face with the bar in a test area before responding to a survey falls under which of the following categories? A) traditional telephone interviews B) computer-assisted telephone interviewing C) personal in-home interviews D) mall-intercept personal interviews E) mail interviews ---------CORRECT ANSWER-----------------D. A structured questionnaire is given to a sample of a population and is designed to elicit specific information from respondents when using the ________. A) focus group method B) exploratory method C) survey method D) sampling method E) motivation elicitation technique ---------CORRECT ANSWER----------------
- C. According to the text, which of the following types of questions does NOT apply to survey research? A) questions regarding behavior B) questions regarding attitudes C) questions regarding lifestyle characteristics D) questions regarding observational research E) questions regarding motivations ---------CORRECT ANSWER--------------- --D. Which of the following is NOT an advantage of using the survey method?
A) telephone interview B) mail interview C) observational interview D) electronic interview E) personal interview ---------CORRECT ANSWER-----------------B. Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)? A) The computer checks the responses for appropriateness and consistency. B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. C) The CATI software cannot perform skip patterns. D) Interim and update reports on data collection or results can be provided almost instantaneously. ---------CORRECT ANSWER-----------------C. A list of the disadvantages of telephone interviewing would include which of the following? A) Questioning is restricted to the spoken word. B) Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. C) Personal rapport and commitment are difficult to establish. D) Respondents are less tolerant of lengthy interviews. E) all of the above ---------CORRECT ANSWER-----------------E. ________ is the ability of the survey mode to reach the units specified in the sample effectively and efficiently. A) Social desirability B) Interviewer bias C) Nonresponse bias D) Efficiency effect E) Sample control ---------CORRECT ANSWER-----------------E.
The percentage of the total attempted interviews that are completed is referred to as ________. A) sample control B) response rate C) social desirability D) interviewer bias E) cooperation rate ---------CORRECT ANSWER-----------------B. Which of the following is NOT a category of personal interviewing methods? A) mail panel B) in-home C) mall intercept D) computer-assisted E) All of the above are categories of personal interviewing. --------- CORRECT ANSWER-----------------A. All of the following are examples of advantages of using in-home interviewing to collect research data EXCEPT that ________. A) it enables the interviewer to provide clarifications to the respondent, allowing for complex questions B) it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product C) it provides very good sample control since homes can be selected without generating a list of all the homes in a given area D) it allows for longer interviews E) it permits easy interviewer supervision and control as the interviewers are traveling door-to-door ---------CORRECT ANSWER-----------------E. Which of the following is NOT an advantage of using telephone interviewing to collect research data? A) large quantity of data can be collected
Which of the following is NOT an advantage of using mall intercept interviews to collect research data? A) good for physical stimuli B) good control of the environment C) low cost D) good response rate E) complex questions can be asked ---------CORRECT ANSWER-------------- ---C. The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________. A) poor response rate B) potential for interviewer bias C) moderate quantity of data can be collected D) high cost E) high social desirability ---------CORRECT ANSWER-----------------A. Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data? A) good response rate B) low cost C) low potential for interviewer bias D) good for physical stimuli E) very good control of environment ---------CORRECT ANSWER-------------- ---B. All of the following are recognized as disadvantages of using computer- assisted personal interviewing to collect research data EXCEPT ________. A) high social desirability B) moderate quantity of data can be collected C) high cost D) poor response rate E) accessibility ---------CORRECT ANSWER-----------------D.
Which of the following is NOT recognized as an advantage of using mail interviews to collect research data? A) no interviewer bias B) good control of environment C) low social desirability D) low/moderate cost E) no field force problems ---------CORRECT ANSWER-----------------B. The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________. A) high interviewer bias B) limited to simple questions C) low sample control for cold mail D) no control of environment E) low speed ---------CORRECT ANSWER-----------------A. Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data? A) no interviewer bias B) high speed C) low cost D) high sample control E) hard-to-reach-respondent contact ---------CORRECT ANSWER------------- ----D. All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________. A) high interviewer bias B) limited to simple questions C) low sample control D) low response rate E) moderate quantity of data ---------CORRECT ANSWER-----------------A.
C) Social desirability D) Interviewer bias E) Facsimile bias ---------CORRECT ANSWER-----------------B. Limitations of e-mail surveys include all of the following EXCEPT ________. A) questionnaires cannot utilize programmed skip patterns, logic checks, or randomization B) skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper C) there is inherent self-selection bias D) some e-mail software products limit the length of the body of an e-mail message ---------CORRECT ANSWER-----------------C. Which of the following is NOT a disadvantage of electronic methods of data collection? A) no control of the environment B) low sample control C) low response rate D) only moderate quantities of data can be obtained E) low social desirability ---------CORRECT ANSWER-----------------E. Advantages of Internet surveys over e-mail surveys include which of the following? A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. B) It is possible to validate responses as they are entered. C) Skip patterns can be programmed and performed automatically. D) All of the above are correct. ---------CORRECT ANSWER-----------------D. Which of the following is NOT mentioned in the text as a method used to improve response rates?
A) prior notification B) incentives C) follow-up D) personalization E) All of these methods are used to improve response rates. --------- CORRECT ANSWER-----------------E. Which of the following types of incentives is included with the survey or questionnaire? A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) Hollywood incentive ---------CORRECT ANSWER-----------------C. A(n) ________ is sent to only those respondents who complete the survey. A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) completion incentive ---------CORRECT ANSWER-----------------A. Which of the survey methods listed below is preferable when using physical stimuli? A) in-home B) mall intercept C) CAPI D) A and C only E) A, B and C ---------CORRECT ANSWER-----------------E.
Which of the following is a disadvantage of observational data? A) Attitudes, motivations and values can't be assessed. B) perceptual differences among observers C) Infrequent behaviors are too expensive to record. D) difficulty in observing behaviors E) all of the above ---------CORRECT ANSWER-----------------E. Telephone interviewing is not a popular mode of administering questionnaires in countries that ________. A) have a low rate of households with telephones B) have a high rate of households with telephones C) use English as a national language D) use Spanish as a national language E) all of the above ---------CORRECT ANSWER-----------------A. Which of the following is NOT mentioned as an advantage of social media for conducting surveys? A) wider coverage B) survey administration is easy to control C) simplicity in implementing surveys D) ability to field more complex questions E) responses are more candid ---------CORRECT ANSWER-----------------B. Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys? A) surveys do not address the responses from nonusers of social media B) survey administration is difficult to control. C) inability to field more complex questions D) response rates may be low E) confidentiality is an issue ---------CORRECT ANSWER-----------------C.
________ implies that the occurrence of X increases the probability of the occurrence of Y. A) Probability B) Causality C) Reliability D) Validity E) True scores ---------CORRECT ANSWER-----------------B. Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis. A) variation B) probability C) reliability D) validity E) measurement ---------CORRECT ANSWER-----------------A. ________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration. A) The time order of occurrence of variables B) The role of evidence C) Concomitant variation D) The elimination of other possible factors ---------CORRECT ANSWER---- -------------C. Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i.)Concomitant variation ii.)Time order of occurrence of variables
