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MKT 3413 EXAM 2 (ACTUAL EXAM) | ALL QUESTIONS
AND CORRECT ANSWERS | VERIFIED ANSWERS |
ALREADY GRADED A+ | NEWEST EXAM 2025
Which of the following is NOT an advantage of using computer-assisted personal interviewing to collect research data? A) good response rate B) low cost C) low potential for interviewer bias D) good for physical stimuli E) very good control of environment ---------CORRECT ANSWER-------------- ---B. All of the following are recognized as disadvantages of using computer- assisted personal interviewing to collect research data EXCEPT ________. A) high social desirability B) moderate quantity of data can be collected C) high cost D) poor response rate E) accessibility ---------CORRECT ANSWER-----------------D. Which of the following is NOT recognized as an advantage of using mail interviews to collect research data? A) no interviewer bias B) good control of environment C) low social desirability D) low/moderate cost E) no field force problems ---------CORRECT ANSWER-----------------B. The disadvantages of using mail interviews to collect research data include all of the following EXCEPT ________. A) high interviewer bias B) limited to simple questions
C) low sample control for cold mail D) no control of environment E) low speed ---------CORRECT ANSWER-----------------A. Which of the following is NOT recognized as an advantage of using electronic interviewing to collect research data? A) no interviewer bias B) high speed C) low cost D) high sample control E) hard-to-reach-respondent contact ---------CORRECT ANSWER------------- ----D. Which of the following is NOT one of the broad categories of experimental designs? A) concurrent design B) preexperimental design C) statistical design D) true experimental E) All are broad categories of experimental designs ---------CORRECT ANSWER-----------------A. Designs that do not control for extraneous factors by randomization are called ________. A) true experimental designs B) quasi-experimental designs C) statistical designs D) preexperimental designs E) extraneous designs ---------CORRECT ANSWER-----------------D.
R = the random assignment of test units or groups to separate treatments CG = control group EG = experimental group A) one-shot case study B) one-group pretest-posttest design C) posttest-only control group design D) static group design E) Pretest-posttest control group design ---------CORRECT ANSWER-------- ---------C. In a Pepsi project the researcher is interested in examining the effect of humor and the effect of various levels of brand information on advertising effectiveness. Three levels of humor (no humor, some humor, and high humor) are to be examined. Likewise, brand information is to be manipulated at three levels (low, medium, and high). The resulting table would be three rows (levels of information) by three columns (levels of humor), producing nine possible combinations or cells. The respondents would be randomly assigned to one of the nine cells. Respondents in each cell would receive a specific treatment combination. After exposure to a treatment combination, measures would be obtained on attitudes toward Pepsi advertising, brand, and the celebrity from respondents in each cell. To which category of design does this fall into? A) statistical regression design B) recombinant design C) static group design D) one-shot c ---------CORRECT ANSWER-----------------E. ________ allow for the statistical control and analysis of external variables. A) Preexperimental designs B) True experimental designs C) Quasi-experimental designs D) Statistical designs E) External variable designs ---------CORRECT ANSWER-----------------D.
Which of the following is NOT one of the three types of preexperimental designs? A) one-shot case study B) one-group pretest-posttest design C) random group D) static group E) All are preexperimental designs. ---------CORRECT ANSWER-------------- ---C. A preexperimental design in which a single group of test units is exposed to a treatment X and then a single measurement on the dependent variable is taken is called the ________. A) one-shot case study B) one-group pretest-posttest design C) random group D) static group E) X-file ---------CORRECT ANSWER-----------------A. The ________ is a preexperimental design in which a group of test units is measured before and after exposure to the treatment. A) one-shot case study B) one-group pretest-posttest design C) random group D) static group E) before-and-after study ---------CORRECT ANSWER-----------------B. The ________ is a two-group experimental design in which one of the groups acts as a control group, the subjects are not assigned randomly, and measurements are made on both groups following the treatment. A) one-shot case study B) one-group pretest-posttest design C) random group D) partial experimental design
B) True experimental designs C) Statistical designs D) Preexperimental designs E) One-shot case studies ---------CORRECT ANSWER-----------------C. A(n) ________ is a statistical experimental design used to measure the effects of two or more independent variables at various levels and to allow for interactions between variables. A) multiple time series design B) posttest-only control group design C) factorial design D) one-shot case study E) interaction design ---------CORRECT ANSWER-----------------C. According to the text, which of the following is the most common statistical design? A) factorial design B) multiple time series design C) posttest-only control group design D) one-shot case study E) regular matrix design ---------CORRECT ANSWER-----------------A. A ________ is an artificial setting for experimentation in which the researcher constructs the desired conditions. A) statistical environment B) laboratory environment C) field environment D) virtual environment E) construct condition design ---------CORRECT ANSWER-----------------B. Responses given because the respondents attempt to guess the purpose of the experiment and respond accordingly are called ________.
A) nonresponse bias B) environmental constraints C) demand artifacts D) sample controls E) guessing bias ---------CORRECT ANSWER-----------------C. A ________ involves measurement of behavior, attitudes, or perceptions in the environment in which they occur. A) statistical environment B) laboratory environment C) field environment D) virtual environment E) perceptual environment ---------CORRECT ANSWER-----------------C. Field experiments feature which of the following? A) realistic environment B) low control C) high external validity D) A and C E) A, B, and C ---------CORRECT ANSWER-----------------E. Limitations of experiments include which of the following? A) time B) cost C) administration of an experiment D) need for control E) all of the above ---------CORRECT ANSWER-----------------E. ________ is an application of a controlled experiment done in limited, but carefully selected, test markets. A) Random sampling B) Parallel sampling
According to the text, which of the following types of questions does NOT apply to survey research? A) questions regarding behavior B) questions regarding attitudes C) questions regarding lifestyle characteristics D) questions regarding observational research E) questions regarding motivations ---------CORRECT ANSWER--------------- --D. Which of the following is NOT an advantage of using the survey method? A) ease of use B) reliability C) cost D) validity E) All are advantages. ---------CORRECT ANSWER-----------------A. Use of a formal questionnaire that presents questions in a prearranged order is called ________. A) exploratory data collection B) structured data collection C) randomized data collection D) hypothetical data collection E) pre-arranged data collection ---------CORRECT ANSWER-----------------B. Which of the following is NOT recognized as a classification for the various methods of collecting survey data? A) telephone interview B) mail interview C) observational interview D) electronic interview E) personal interview ---------CORRECT ANSWER-----------------C.
The method of interviewing that is one of the most popular in the United States for collecting survey data is the ________. A) Internet interview B) mail interview C) telephone interview D) mall intercept interview E) in-home personal interview ---------CORRECT ANSWER-----------------A. Which of the following methods of collecting survey data is the least popular in the United States? A) telephone interview B) mail interview C) observational interview D) electronic interview E) personal interview ---------CORRECT ANSWER-----------------B. Which of the following statements is NOT correct about computer-assisted telephone interviewing (CATI)? A) The computer checks the responses for appropriateness and consistency. B) Interviewing time is reduced, data quality is enhanced, and the laborious steps in the data-collection process, coding questionnaires and entering the data into the computer, are eliminated. C) The CATI software cannot perform skip patterns. D) Interim and update reports on data collection or results can be provided almost instantaneously. ---------CORRECT ANSWER-----------------C. A list of the disadvantages of telephone interviewing would include which of the following? A) Questioning is restricted to the spoken word. B) Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations. C) Personal rapport and commitment are difficult to establish. D) Respondents are less tolerant of lengthy interviews.
B) it permits the use of physical stimuli and allows the interviewer to display or demonstrate the product C) it provides very good sample control since homes can be selected without generating a list of all the homes in a given area D) it allows for longer interviews E) it permits easy interviewer supervision and control as the interviewers are traveling door-to-door ---------CORRECT ANSWER-----------------E. Which of the following is NOT an advantage of using telephone interviewing to collect research data? A) large quantity of data can be collected B) high sample control C) good control of the field force D) good response rate E) fast ---------CORRECT ANSWER-----------------A. Which of the following disadvantages does NOT apply to using telephone interviewing to collect research data? A) no use of physical stimuli B) limited to simple questions C) low quantity of data D) poor response rate E) labor costs ---------CORRECT ANSWER-----------------D. Which of the following advantages does NOT apply to using in-home interviewing to collect research data? A) good for physical stimuli B) relatively inexpensive C) good sample control D) large quantity of data can be collected E) complex questions can be asked ---------CORRECT ANSWER-------------- ---B.
Which of the following disadvantages does NOT apply to using in-home interviewing to collect research data? A) low control of field force B) potential for interviewer bias C) poor sample control D) most expensive E) may take long to collect the data ---------CORRECT ANSWER-------------- ---C. Which of the following is NOT an advantage of using mall intercept interviews to collect research data? A) good for physical stimuli B) good control of the environment C) low cost D) good response rate E) complex questions can be asked ---------CORRECT ANSWER-------------- ---C. The disadvantages of using mall intercept interviews to collect research data include all of the following EXCEPT ________. A) poor response rate B) potential for interviewer bias C) moderate quantity of data can be collected D) high cost E) high social desirability ---------CORRECT ANSWER-----------------A. All of the following are recognized as disadvantages of using electronic interviewing to collect research data EXCEPT ________. A) high interviewer bias B) limited to simple questions C) low sample control D) low response rate E) moderate quantity of data ---------CORRECT ANSWER-----------------A.
C) Social desirability D) Interviewer bias E) Facsimile bias ---------CORRECT ANSWER-----------------B. Limitations of e-mail surveys include all of the following EXCEPT ________. A) questionnaires cannot utilize programmed skip patterns, logic checks, or randomization B) skipping instructions (e.g., "If the answer to question 5 is yes, go to question 9") must appear explicitly, just as on paper C) there is inherent self-selection bias D) some e-mail software products limit the length of the body of an e-mail message ---------CORRECT ANSWER-----------------C. Which of the following is NOT a disadvantage of electronic methods of data collection? A) no control of the environment B) low sample control C) low response rate D) only moderate quantities of data can be obtained E) low social desirability ---------CORRECT ANSWER-----------------E. Advantages of Internet surveys over e-mail surveys include which of the following? A) Graphs, images, animations, and links to other Web pages may be integrated into or around the survey. B) It is possible to validate responses as they are entered. C) Skip patterns can be programmed and performed automatically. D) All of the above are correct. ---------CORRECT ANSWER-----------------D. Which of the following is NOT mentioned in the text as a method used to improve response rates?
A) prior notification B) incentives C) follow-up D) personalization E) All of these methods are used to improve response rates. --------- CORRECT ANSWER-----------------E. Which of the following types of incentives is included with the survey or questionnaire? A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) Hollywood incentive ---------CORRECT ANSWER-----------------C. A(n) ________ is sent to only those respondents who complete the survey. A) promised incentive B) observed incentive C) prepaid incentive D) virtual incentive E) completion incentive ---------CORRECT ANSWER-----------------A. Which of the survey methods listed below is preferable when using physical stimuli? A) in-home B) mall intercept C) CAPI D) A and C only E) A, B and C ---------CORRECT ANSWER-----------------E.
Which of the following is a disadvantage of observational data? A) Attitudes, motivations and values can't be assessed. B) perceptual differences among observers C) Infrequent behaviors are too expensive to record. D) difficulty in observing behaviors E) all of the above ---------CORRECT ANSWER-----------------E. Telephone interviewing is not a popular mode of administering questionnaires in countries that ________. A) have a low rate of households with telephones B) have a high rate of households with telephones C) use English as a national language D) use Spanish as a national language E) all of the above ---------CORRECT ANSWER-----------------A. Which of the following is NOT mentioned as an advantage of social media for conducting surveys? A) wider coverage B) survey administration is easy to control C) simplicity in implementing surveys D) ability to field more complex questions E) responses are more candid ---------CORRECT ANSWER-----------------B. Which of the following is NOT mentioned as a disadvantage of social media for conducting surveys? A) surveys do not address the responses from nonusers of social media B) survey administration is difficult to control. C) inability to field more complex questions D) response rates may be low E) confidentiality is an issue ---------CORRECT ANSWER-----------------C.
________ implies that the occurrence of X increases the probability of the occurrence of Y. A) Probability B) Causality C) Reliability D) Validity E) True scores ---------CORRECT ANSWER-----------------B. Concomitant ________ occurs when the presumed cause and presumed effect are both present and both vary in a manner predicted by the researcher's hypothesis. A) variation B) probability C) reliability D) validity E) measurement ---------CORRECT ANSWER-----------------A. ________ is the extent to which a cause, X, and an effect, Y, occur together or vary together in the way predicted by the hypothesis under consideration. A) The time order of occurrence of variables B) The role of evidence C) Concomitant variation D) The elimination of other possible factors ---------CORRECT ANSWER---- -------------C. Which of the conditions must be satisfied in order to justify the inference of a possible causal relationship between two variables? i.)Concomitant variation ii.)Time order of occurrence of variables
