MG213 Information Systems
Class 5, Week 7
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MG213 Class 5 (week 7), Lecture notes of Information Technology Management
What is the purpose of this reading? To argue that digitisation is creating a second economy, which is vast, automatic and invisible – and digital What is the starting position of the paper? Industrial Revolution and increased productivity Digitisation and automation rewire transactions and economic relations What are the main conclusions? The size of digital economy increases in relation to physical economy Digitisation and automation
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2018/2019
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MG213 Information Systems
Class 5, Week 7
Agenda
• Review of readings
• A video on business model and process
development
• Discussion
Digital Business Strategy: Toward a next Generation of Insights
- (^) What is the purpose of this reading?
- (^) To promote the role of digital technologies in business model and strategy development – digital business strategies
- What is the starting position of the paper?
- The alignment subordinates IT strategy to business strategy
- The widespread adoption of digital technologies is challenging this view
- (^) What are the main conclusions?
- (^) A framework of digital business strategy themes
- (^) Scope: transcends traditional boundaries of functional units, firms and products and service
- (^) Scale: information, computation infrastructure, multisided platforms, alliances and partnerships
- (^) Speed: product launches, decision-making and coordination
- (^) Value creation and capture: through multisided business models, coordinated networks and architectural control points (Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly (37)2, pp. 471-482.)
A clip from the movie The Founder https://www.youtube.com/watch?v=cSduLFWWnJQ