Download Media Studies Course Overview and Assignments and more Slides Music in PDF only on Docsity!
Belong โ Believe โ Be Proud
MEDIA STUDIES
Throughout my two years I became as you're treated like a young adult.
th
Form Bridging Unit Students First โ Cherishing Staff
DESCRIPTION OF WHAT TASK THEY NEED TO DO
Task 1: Understanding the theoretical framework - research and write out the definitions in your own words. Task 2 โ Researching the theorists. โ find out what the 19 theorists have to say. Use the factsheet linked to Task Two to help and put it into your own words; do NOT use the Internet for this as it will lead to too many interpretations. Task 3: Analysing a magazine front cover. โ use the example to write a detailed analysis of The Big Issue magazine cover Task 4 โ Investigating the Daily Mail and Guardian โ using the Internet conduct some basic research to answer the questions posed. Task 5: Analysis of music videos โ choose two to analyse and consider the representations attached to the music videos. Welcome to Media Studies โ an academic yet creative course. You will study 9 exciting different Media forms: news; online media; magazines; advertising; music videos; television drama; radio; video games; and film. You will apply a number of different theories to their development as media forms and analyse them from a media language perspective. You are also expected to produce an NEA of your own magazine front covers and the accompanying working website. The specification is here: https://www.ocr.org.uk/qualifications/as-and-a-level/media-studies- h009-h409-from-2017/specification-at-a-glance/ USEFUL FURTHER READING
By the end of this course, you will be able to do the following: โ Demonstrate skills of enquiry, critical thinking, decision-making and analysis โ Demonstrate a critical approach to media issues โ Demonstrate appreciation and critical understanding of the media and their role both historically and currently in society, culture, politics and the economy โ Develop an understanding of the dynamic and changing relationships between media forms, products, media industries and audiences โ Demonstrate knowledge and understanding of the global nature of the media โ Apply theoretical knowledge and specialist subject specific terminology to analyse and compare media products and the contexts in which they are produced and consumed in order to make informed arguments, reach substantial judgements and draw conclusions about media issues โ Engage in critical debate about academic theories used in media studies โ Appreciate how theoretical understanding supports practice and practice supports theoretical understanding โ Demonstrate sophisticated practical skills by providing opportunities for creative media production. You will need to do this through a solid understanding of the theoretical framework of Media Studies. This is the following: โ Media language : how the media through their forms, codes, conventions and techniques communicate meanings โ Media representations: how the media portray events, issues, individuals and social groups โ Media industries: how the media industriesโ processes of production, distribution and circulation affect media forms and platforms โ Media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.
Task 2 โ Researching the theorists.
Research the following theorists and write a definition of their theories. This will need to be in your own words. You will find this factsheet useful: https://www.ocr.org.uk/Images/421658-academic- ideas-and-arguments-factsheet.pdf Media Language Barthes โ Semiology Neale - genre theory Levi-Strauss - Structuralism Todorov - Narratology Baudrillard - Postmodernism Representation Hall - Theories of representation Gauntlett - Theories of identity Van Zoonen - Feminist theory hooks - Feminist theory Butler - Theories of gender performativity Gilroy - Theories about ethnicity and postcolonial theory
Industries Curran and Seaton - Power and media industries Livingstone and Lunt - Regulation Hesmondhalgh - Cultural industries Audience Bandura - Media effects Gerbner - Cultivation theory Hall - Reception theory Jenkins - Fandom Shirky - โEnd of audienceโ theories
Use the above as a model to analyse this example of a front cover of the Big Issue (this is one of the set texts you will study for A2 Media Studies). You will need to research any of the terms you do not know from the above analysis.
Task 4 โ Investigating the Daily Mail and Guardian
You will also be studying the Daily Mail and the Guardian newspapers. Research and answer the following questions:
1) What is the circulation of both newspapers?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
- What is the political ideology of both newspapers? Which political parties do they support?
- What is the current number of followers on Twitter for both newspapers? Do either newspaper have more than one Twitter feed?
- Who are the targeted audiences for both newspapers? Who are the typical readers of both newspapers?
- What is the ownership model of both newspapers? Who owns them and what structure is in place?
