Media and Information Literacy: Codes and Conventions, Lecture notes of Information Literacy

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Media & Information

Languages

JANUARY 2020 M E D I A A N D I N F O R M A T I O N L I T E R A C Y L E S S O N 6

CODES AND COVENTIONS

Media

Language

It is the way in

which the

media text is

conveyed to the

audience

media text

it is utilized to depict any media item (e.g. TV programs, photos, adverts, film, radio programs, web pages, etc.)

CODES

SYSTEMS OF SIGNS, WHICH

CREATE MEANING TO

COMMUNICATE IDEAS AND

IMPRESSIONS FOR AN

AUDIENCE, PRODUCERS, AND

OTHER STAKEHOLDERS

TYPES OF CODES

TECHNICAL focus on

how media

frames in visual media are presented

SYMBOLIC show what is beneath the surface of what we see

WRITTEN the way titles or headlines are presented

TECHNICAL CODES

C A M E R A A N G L E S , L E N S C H O I C E ,

F R A M I N G , S H U T T E R S P E E D ,

D E P T H O F F I E L D , L I G H T I N G &

E X P O S U R E