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MCO435 FINAL EXAM STUDY GUIDE A+ GRADED
Question 1
Identify which of the following statement(s) is/are true based on the course materials. (Check as many as apply. Partial credit is available for this question.)
5 out of 5 points
Answers: The Electronic Frontier Foundation is a lobbying organization that defends the legal and economic interests of mobile carriers and broadband providers both in the United States and around the world.
Some people and companies claim that mobile devices should be regulated separately from other internet services.
Net neutrality also applies to countries outside of the United States, as long as the business is headquartered in this country. This ensures that global citizens have access to these services even if their country has more restrictive laws regarding the internet.
Broadband providers in the United States are currently allowed to give priority to traffic from their own subsidiaries or partners, for faster streaming and download speeds, but international trade agreements prohibit them from exercising these controls in other countries.
The ability of certain providers and services to block or filter traffic can affect the type and timeliness of information recieved by users, with potentially serious implications for journalists, institutions, and citizens who rely on social media to distribute and consume information.
Question 2
Match each term to the best corresponding example.
5 out of 5 points
Question Correct Match
Aspirational identity
E.
Meredith wants to be an investigative reporter after she graduates, to uncover corruption in corporations and government. She is working on developing her critical thinking skills, interviewing techniques, research methods, and general acumen as characteristics she believes are key to success in this career.
Construed identity
B.
Meredith thinks her classmates see her as serious and overly ambitious, as well as a bit nerdy.
Self- presentation
A.
Meredith has a Twitter account that she uses to follow media outlets, journalists, corporations, politicians, and government agencies. She primarily links and comments on investigative journalism pieces and current events, trying to offer insightful comments that will highlight her intelligence and professionalism. She also links to some of her own published work. A like or retweet from a journalist she admires makes her day.
Self-identity (^) C. Meredith has always loved reading and finding out as much as she can about any topic that strikes her fancy. Sh is actually quite shy, but has a very strong sense of right and wrong and wants to do as much as she can to help the world become a more just place.
MCO435 FINAL EXAM STUDY GUIDE A+ GRADED
Reputation (^) D. Meredith's professors and internship supervisors find her to be sharp, hard-working, and an excellent writer with a good sense of story.
Question 3
The course materials suggest which of the following with regard to social capital?
5 out of 5 points
Answers: (^) Being famous is the key to having social capital, online and offline.
Social media are damaging to young people, who are unable to effectively cope with the complex status relations that form in online networks.
Many social media users misunderstand the concept of social capital, and pursue a large number of friends, followers, likes, favorites, and so on rather than building authentic connections and relationships.
Companies should post to social media accounts with promotional content at least twice a day, to satisfy consumer demands for information.
Question 4
Jeffrey Rosen cites empirical evidence of which of the following claims?
5 out of 5 points
Answers: Active Facebook users represent themselves accurately, as measured by personality tests and descriptions by friends.
LinkedIn is the best way to contact prospective employers and colleagues who can help us create a positive online presence.
If we do good deeds or perform major achievements, these will have a stronger lasting effect than any minor mistakes, especially in our youth.
Facebook and other social media present a false and overblown image of a person's actual self and lifestyle, especially for people who participate heavily.
Question 5
Match each example to the corresponding dimension of social media measurement according to the class materials.
5 out of 5 points
Question
Correct Match
Selected Match
Facebook offers page admins statistics about likes and views of both the page and individual posts.
E.
Visibility
MCO435 FINAL EXAM STUDY GUIDE A+ GRADED
Becoming an audiophile with very discriminating musical tastes and extensive background knowledge
Question 8
Which of the statements below about Black Twitter is/are true. Check all that apply. Partial credit available.
5 out of 5 points
Answers: (^) Black Twitter was created as a reaction to the establishment of White Twitter.
Black Twitter is primarily used to incite fear and anger among people of color about racial tensions.
Black Twitter was created as a safe space that whites cannot access.
Black Twitter was created so that people of color would not have to engage with white Twitter users.
Mainstream media outlets and journalists often turn to Black Twitter as a source of news and cultural trends .
Question 9
Match each term or concept to the example that best represents it. (Check all that apply; partial credit is available.)
5 out of 5 points
Question Correct Match
Technological determinism
A.
In the 1880s, some complained that the widespread availability of print newspapers and the advent of mass transit were eroding the fabric of society, as train travelers read their papers rather than chatting with others in the compartment.
Culture (^) B. People interact differently on different social media platforms, in terms of customs and even language. For example, it is acceptable--even encouraged--for people to follow and mention complete strangers on Twitter, but a Facebook friend request from an unknown individual would seem surprising or even creepy.
Intersectionality C. The #blackpowerisforblackmen hashtag on Twitter and other social media platforms.
Context collapse (^) D. Patrick has a YouTube channel where he creates videos for three separate series: one about growing, caring for, and styling long hair for men, for which there is a fairly large vlogging (video blogging) community; one demonstrating quick three-ingredient recipes; and a live-action comic starring a puppet. His audiences include men with (or interested in growing) long hair, people looking for recipe ideas, and fans of comics, puppets, and web series in general. Some of these overlap. Viewers also include Patrick's local friends, those who live far away, people he's met through various online interactions over the years, coworkers, family members, and other acquaintances.
Social capital (^) E.
MCO435 FINAL EXAM STUDY GUIDE A+ GRADED
Among Game of Throne fans, who according to Social Mention are very passionate and tend to form a relatively consistent group, user @Amber3024 is the most active.
Question 10
Which of the following statements about privacy are valid? Check all that apply. (Partial credit available)
5 out of 5 points
Answers: Some people believe that privacy is a crutch for those who have something to hide, and that anyone who is innocent should willingly embrace full transparency.
Privacy is a human right protected under United States law.
One view of privacy is to treat it as a form of currency that may be exchanged for goods and services, such as access to many social media platforms.
Research suggests that children and adolescents, in particular (but also adults) construct their self- identity by "trying on" different attitudes and behaviors over time, to find their most authentic self at any given point in time. There is some concern that the fishbowl visibility and relatively permanent archives of social media will make it more difficult for people to develop their identity without being burdened by past experiments--or will cease to experiment at all, leading to potentially stunted emotional growth.
Privacy can be maintained by avoiding social media, to keep full control over one's personal information of all kinds.
Question 11
Which of the following are examples of the digital divide? Check all that apply. (Partial credit available.)
5 out of 5 points
Answers: Karl is visually impaired, but has computer programming skills and can function well in the workplace using voice-activated and dictation software, and other tools. He has just been hired at a new company, and is excited about the job. However, on his first day he learns that communication among employees is based on the use of an in-house social networking platform that is not compatible with his voice software. To speak to coworkers or managers in any part of the company, he has to try to catch them on the phone, via email, or in person, which is time-consuming and inefficient, and keeps him out of the loop of most internal goings-on.
Samantha is skeptical of social media, and avoids it entirely. One weekend while her husband is out of town on business, she sees on the television news that there has been an explosion not far from his hotel. She is unable to reach him on his cell phone. A friend who has also seen the news calls her in concern, and tells her she should monitor the #CharlotteExplosion hashtag on Twitter for real-time updates from the scene. Samantha doesn't know what that means.
Farmers in less developed nations are using mobile phones to coordinate sales of their crops, livestock, and other products to markets, greatly simplifying the logistics of rural trade.
The Atlanta library systemhas equipped all of its branches with internet-enabled computers in recent years. However, their data show that these computers are rarely used by the elderly or those from low- income neighborhoods.
to alert users when no one is home (as detected by the Life360 geofencing capability) and the security systemis not armed.
Twitter-activated vending machines, used primarily for promotional purposes.
The Goodnight Lamp, which allows people to stay in touch in a non-invasive manner from anywhere in the world.
Question 15
Although it was made in 2013, this Stephen Spielberg video spoof would be an appropriate example of which more recent social awareness hashtag?
Answers: (^) #Election
#ToMyFutureKids
#BlackLivesMatter
#NotAllMen
#OscarSoWhite
Question 16
Which of the concepts discussed in class are addressed by this article on "Weird Facebook"? Check all that apply. Partial credit available. Answers: Memes Fake news
Curation
Citizen journalism
Online community culture
Question 17
5 out of 5 points
5 out of 5 points
5 out of 5 points Recently, a young woman who goes by the name of Talia Jane wrote an open letter to her employer, Yelp, describing her situation as a college graduate working for a minimum wage salary in the company headquarter's very expensive city. She was fired shortly thereafter, although the company claimed her dismissal was unrelated to the letter.
The incident sparked a flurry of discussions online about labor laws, the expectations of young people, career prospects in today's tech market, and the increasing gentrification of high-technology hubs. Several of these discussions have centered around response letters, such as this one by Sara Lynn Michener, who also links to the original and a widely circulated response. Given the highly controversial nature of Talia Jane's letter, it went viral on social media platforms, especially Twitter. The letter aroused the ire of many users who accused her of playing the victim and seeking attention as a young woman. There were a number of hostile and obscene tweets directed at her, and at least one enterprising Twitter user sought out and publicly posted her home address and phone number.
Which of the following statements is accurate based solely on the above?
Answers:
Talia Jane became a meme.
Talia Jane was doxxed.
Twitter users white-knighted Talia Jane.
Talia Jane earned social capital by publishing her letter.
Talia Jane should appeal for net neutrality.
Question 18
5 out of 5 points Which of the following statements accurately represent conclusions that may be drawn from this class? Check all that apply. Partial credit available.
Answers: Information overload means that journalists (and others) are increasingly called upon to curate information around a given topic. That information can be framed to present different perspectives, for better or worse. Content consumers need to hone their critical thinking skills and understand how to distinguish reliable sources and information from those that are not trustworthy or accurate.
Homophily as a basic urge leads us to seek others with whom we share some characteristics. The positive side is that we can connect with those of similar interests or values, whom we might not otherwise have been able to access, so we can feel less alone. On the other hand, the drive for homophily can also lead us to create an information and/or network bubble in which we are only exposed to ideas and interpretations that reinforce our existing worldview.
Social media represent a combination of content and relationships.
As a society, we must be wary of what social media might make us do as it becomes more widespread.
Online events and conversations have no bearing on actual "real world" lives and circumstances.
Question 19
The FCC recently (February 2017) rolled back some of the net neutrality provisions established in 2015, resulting in fewer companies required to share data about their broadband services. Many fear those provisions will be further curtailed in the coming months.
If those fears are realized, which of the following outcomes may occur? Check all that apply. (Partial credit available.)
5 out of 5 points
Answers: Public libraries, especially in lower income areas, may not be able to offer patrons access to all websites.
More sites are likely to turn to paid subscription models to make up for lost income.
Students and teachers in rural schooldistricts may no longer be able to access data-heavy online sources such as streaming video, even for educational purposes.
discussed in the past few weeks. Which answer below gives the most complete list of these elements without any extraneous or incorrect items?
Answers: Privacy and data ownership, social capital, digital divide, identity construction
Internet of Things, privacy and data ownership, social capital, digital divide
Quantified Self/Us movement, privacy and data ownership, social capital
Quantified Self/Us movement, privacy and data ownership, definition of social media
Quantified Self/Us movement, Internet of Things, privacy and data ownership
Question 23
5 out of 5 points The New York Times bought advertising time during the 2017 Academy Awards to air a spot about news, which you can view and read about here. Which of the following statements about the commercial is true?
Answers: The commercial argues that citizen journalism should be quashed by requiring journalists to be licensed, as they do at The New York Times.
The commercial emphasizes the importance of turning to established sources for news in today's turbulent information environment
The commercial makes the point that no one can be certain of anything anymore, so if all sources are equally unreliable, people might as well subscribe to The New York Times.
The commercial is riffing on the "fake news" rampant in social media today, by masquerading as a news story instead of a paid advertisement.
Question 24
In New York City, the Conflict of Interest Board has recently ruled that city officials may not use social media accounts designated as "official" for personal gain, including their own political campaigns. Those who rely instead on personal accounts in which they discuss both official business and other matters may not use city - funded staff to manage those accounts. This decision relates to which of the following topics discussed in class?
5 out of 5 points
Answers: Context collapse
Construed identity
Panopticon
Homophily
