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Understanding Consumer Behavior and Advertising in Marketing, Slides of Human Resource Management

Dr. A.P.J. Abdul Kalam UniversityHuman Resource Management

An introduction to the study of consumer behavior (CB) and advertising in marketing. It covers the meaning and framework of advertising, its importance, role in marketing mix, and the function of advertising agencies. Students will learn about the different types of advertising and campaigns, as well as the role of advertising in brand positioning.

What you will learn

  • What are the three basic functions of advertising?
  • What is the role of advertising in marketing mix?
  • What are the different types of advertising campaigns?
  • What is the meaning of advertising?
  • What is the role of advertising agencies in marketing?

Typology: Slides

2021/2022

Uploaded on 11/22/2022

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shaifali-chauhan 🇮🇳

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Noida Institute of Engineering and Technology,
Greater Noida
Noida Institute of Engineering and Technology,
Greater Noida
Advertising Management
Ajay Gangele
Assistant Professor
11/22/2022 1
Unit: 03
Consumer Behavior and Marketing
Communication
Course Details
(MBA: III Sem)
Ajay Gangele AMBMK013 CB & Advertising Unit:03
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Noida Institute of Engineering and Technology,

Greater Noida

Noida Institute of Engineering and Technology,

Greater Noida

Advertising Management

Ajay Gangele

Assistant Professor

11/22/ 1

Unit: 03

Consumer Behavior and Marketing Communication Course Details (MBA: III Sem) Ajay Gangele AMBMK013 CB & Advertising Unit:

Index/Content^ Index/Content

S. No. Index

Name of Subject with code, Course and Subject Teacher

Brief Introduction of Faculty member with Photograph

  1. (^) Evaluation Scheme
  2. Syllabus
  3. Branch wise Application
  4. Course Objective(s)
  5. Course Outcome(s)
  6. Program Outcomes (POs)
  7. COs and POs Mapping

S. No. Index

  1. Lecture related to topic
  2. Daily Quiz
  3. Weekly Assignment
  4. Topic Links
  5. MCQs
  6. Glossary Questions
  7. Old question papers
  8. Expected Questions
  9. Recap of unit

Index/Content^ Index/Content

Faculty Profile^ Faculty Profile

Faculty Name: Ajay Gangele Designation: Assistant Professor Department: MBA Email ID: ajay.gangele@niet.co.in Qualification: B.Sc. MBA,UGC NET,PhD(P) Specialisation: Marketing and HR Research Area: Marketing Teaching Area: Marketing and HR Total Experience: 17 Years

Subject Syllabus^ Subject Syllabus

Subject Syllabus^ Subject Syllabus

Subject Syllabus^ Subject Syllabus

 (^) Customer relationship manager  (^) Marketing Manager  (^) Advertising Manager  (^) Sales and marketing

Branch Wise Applications^ Branch Wise Applications

1. To understand consumer behavior and explain the consumer decision

making process

  1. To define external and internal influences on buying behavior
  2. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
  3. Help to understand what advertising is and its role in advertising and brand promotion.
  4. Understand the importance of message design and the creativity involved in message designing.

Course Objective^ Course Objective

  • (^) Program Outcomes:
  • (^) PO1. Apply knowledge of management theories and practices to solve business problems.
  • (^) PO2. Foster Analytical and critical thinking abilities for data-based decision making.
  • (^) PO3. Ability to develop Value based Leadership ability.
  • (^) PO4 Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • (^) PO5 Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Outcomes^ Program Outcomes

CO and PO Mapping^ CO and PO Mapping

H=3,M=2,L= SNO CO P01 P02 P03 P04 P 1 CO1 M L M H M 2 CO2 L M M M H 3 CO3 M L L H M 4 CO4 L L M M H 5 CO5 L M M H H Avg 1.4 1.4 1.8 2.6 2.

Result AnalysisResult Analysis

Subject Name & Code Total No. Of Stude nts Pas s % No. of students 40> (%) No. of student s 65> (%) no. of student s 75> (%) No. of student s 90 & Above (%) No. of students having Backlog Average Marks (150) Consumer Behavior and Advertising Management 38 35 10 13 12 0 3 104

End Semester Question Paper TemplateEnd Semester Question Paper Template

End Semester Question Paper TemplateEnd Semester Question Paper Template

  • (^) Concept of Consumer and customer
  • (^) Process of Consumer Buying Behavior
  • (^) Basic philosophies of marketing
  • (^) Innovation in marketing 11/22/2022 20

Prerequisite^ Prerequisite

Namrata Singh AMBMK013 CB & Advertising Unit: Ajay Gangele AMBMK013 CB & Advertising Unit: