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Consumer Behavior & Marketing Communication: Individual & Social Context, Slides of Human Resource Management

Dr. A.P.J. Abdul Kalam UniversityHuman Resource Management

It consists of notes for mba student in the form of PPT

Typology: Slides

2021/2022

Uploaded on 11/22/2022

shaifali-chauhan
shaifali-chauhan 🇮🇳

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Noida Institute of Engineering and Technology, Greater Noida
Noida Institute of Engineering and Technology, Greater Noida
Consumer As Individual
Ajay Gangele
Assistant Professor
MBA
11/22/2022 1
Unit: 02
Consumer Behavior & Marketing
Communication
Course Details
(MBA:Sem-III)
Ajay Gangele AMBAMK0313
Unit-2
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Noida Institute of Engineering and Technology, Greater NoidaNoida Institute of Engineering and Technology, Greater Noida

Consumer As Individual

Ajay Gangele

Assistant Professor

MBA

11/22/ 1 Unit: 02 Consumer Behavior & Marketing Communication Course Details (MBA:Sem-III) Ajay Gangele AMBAMK Unit-

Index/Content^ Index/Content

S. No. Index

Name of Subject with code, Course and Subject Teacher

Brief Introduction of Faculty member with Photograph

  1. (^) Evaluation Scheme
  2. Syllabus
  3. Branch wise Application
  4. Course Objective(s)
  5. Course Outcome(s)
  6. Program Outcomes (POs)
  7. COs and POs Mapping

S. No. Index

  1. Lecture related to topic
  2. Daily Quiz
  3. Weekly Assignment
  4. Topic Links
  5. MCQs
  6. Glossary Questions
  7. Old question papers
  8. Expected Questions
  9. Recap of unit

Index/Content^ Index/Content

Faculty Profile^ Faculty Profile

Faculty Name: Ajay Gangele Designation: Assistant Professor Department: MBA Email ID: ajay.gangele@niet.co.in Qualification: B.Sc. MBA,UGC NET,PhD(P) Specialisation: Marketing and HR Research Area: Marketing Teaching Area: Marketing and HR Total Experience: 17 Years

Subject Syllabus^ Subject Syllabus

Subject Syllabus^ Subject Syllabus

Subject Syllabus^ Subject Syllabus

 Customer relationship manager

 Marketing Manager

 Advertising Manager

 Sales and marketing

Branch Wise Applications^ Branch Wise Applications

1. To understand consumer behavior and explain the consumer decision

making process

  1. To define external and internal influences on buying behavior
  2. To provide an understanding of integrated marketing communications (IMC) and its influences on other marketing functions and other promotional activities.
  3. Help to understand what advertising is and its role in advertising and brand promotion.
  4. Understand the importance of message design and the creativity involved in message designing.

Course Objective^ Course Objective

  • (^) Program Outcomes:
  • (^) PO1. Apply knowledge of management theories and practices to solve business problems.
  • (^) PO2. Foster Analytical and critical thinking abilities for data-based decision making.
  • (^) PO3. Ability to develop Value based Leadership ability.
  • (^) PO4 Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • (^) PO5 Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Outcomes^ Program Outcomes

CO and PO Mapping^ CO and PO Mapping

H=3,M=2,L= SNO CO P01 P02 P03 P04 P 1 CO1 M L M H M 2 CO2 L M M M H 3 CO3 M L L H M 4 CO4 L L M M H 5 CO5 L M M H H Avg 1.4 1.4 1.8 2.6 2.

Result AnalysisResult Analysis

Subject Name & Code Total No. Of Stude nts Pas s % No. of students 40> (%) No. of student s 65> (%) no. of student s 75> (%) No. of student s 90 & Above (%) No. of students having Backlog Average Marks (150) Consumer Behavior and Advertising Management 38 35 10 13 12 0 3 104 11/22/ Ajay Gangele AMBAMK Unit- 16

End Semester Question Paper TemplateEnd Semester Question Paper Template

End Semester Question Paper TemplateEnd Semester Question Paper Template

  • (^) Concept of Consumer and customer
  • (^) Process of Consumer Buying Behavior
  • (^) Basic philosophies of marketing
  • (^) Innovation in marketing 11/22/2022 20

Prerequisite^ Prerequisite

Namrata Singh AMBMK013 CB & Advertising Unit: Ajay Gangele AMBAMK Unit-