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Marketo Certified Professional Study Set!!!
A marketer needs to send out a product update to their customers this Thursday at 9 AM in the recipients' time zone. What program type should the marketer use to send out communication?
-Email -Event -Default - ANSWER -Email
What program type and channel would a marketer use to promote your company's annual in-person conference?
-Event Program with Webinar channel -Email Program with Email Send Channel Event Program with Live Event Channel
Which two of the following are possible winner criteria in an Email Program A/B test? (Choose two)
Engagement Score Clicks Open to Click rate Total Sent
Engagement Score
Clicks
Which two types of costs would a best practice have listed as period costs in a program? (Choose two)
Event Sponsorship costs Pay-per-click fees Headcount cost Adobe Marketo Engage subscription cost - ANSWER -Event Sponsorship costs Pay-per-click fees
A company has communication limits set to one email per day. In the morning, a marketer deployed a marketing email to 50,000 people. Later that day, the company's Vice President schedules a different marketing email to the same 50,000 people in the afternoon. How will communication limits affect the Vice President's email send?
The Vice President's email will hard bounce. Adobe Marketo Engage will deliver the email to the Vice President the following day. Adobe Marketo Engage will not deliver the email to the Vice President. - ANSWER -Adobe Marketo Engage will not deliver the Vice President's email.
What would NOT appear on an email preference center web page?
-Unsubscribe from all -Blocklist from all -Subscribe to a landing page - ANSWER -Unsubscribe from all
A marketer wants to send an email to a worldwide audience using an Email Program with the Head Start and Recipient Time Zone functionality enabled. At least how many hours prior to the email deployment does the marketer need to approve the Email
Which two tokens are available for use on an Adobe Marketo Engage Landing page? (Choose two.)
-Dynamic Landing Page Token -Smart Token -First Name Token -Date Token ANSWER -First Name Token, Date Token
How are Snippets approved?
Design Studio > Snippets > Snippets Actions Design Studio > Segments > Snippets > Snippet Actions Admin > Segments ANSWER -Design Studio > Snippets > Snippets Actions
A marketing manager has an approved Adobe Marketo Engage landing page with a global form on it. Later, he edits the global form. What does he need to do for the form to take effect on the Adobe Marketo Engage landing page?
-Approve the landing page, then approve the global form. -Approve the global form, then approve the landing page. -global form approval, then approval of landing page
A marketer wants to know every Friday who, in a particular territory has opted out of marketing emails in the last seven days. What would a marketer do to achieve this? -Export people to list and email the list every Friday -Create a report subscription to run every Friday. Create a Smart List subscription to run every Friday. ANSWER Create a Smart List
subscription to run every Friday.
The Smart List status of a Smart Campaign indicates that 500 people are being blocked from sending the email. Which two could be the reasons they are blocked? Select two.
They have no acquisition program. They have been Marketing Suspended. They have been marked as Email Invalid. They have reached their send limits. ANSWER They have been Marketings Suspended. They have been marked as Email Invalid.
What type of audience can receive an operational email?
-Unsubscribed contacts -Email Invalid contacts -Block Listed contacts - ANSWER -Unsubscribed contacts
What is two ways an email can be designated as operational? (Choose two.)
-Disable tracking under Email Settings. -Select "Operational Email" in Email Settings. -Select "Operational Email" in the Template Picker. -Choose an operational email template. - ANSWER -Check "Operational Email" in Email Settings. -Check "Operational Email" in the Template Picker.
Which System Smart List would a marketer use to find and merge multiple records with the same email address in the Database?
What is Marketo Revenue Cycle Modeler used for?
-To follow up on revenue generated from respective campaigns -To understand at what stages leads go to when at a buying process -To assess the efficiency of sales teams
- Designing email templates for lead nurturing - ANSWER -Identifying the stages of the buying process through which leads pass
What does "Program Statuses" mean in Marketo reporting?
*The stages that leads move through within a marketing campaign *The various types of marketing collateral used within campaigns *The delivery statuses of emails *Geographical locations of leads - ANSWER -The stages that leads move through within a marketing campaign
Which type of report provides a detailed view of the success of email campaigns, including open rates and click-through rates?**
-Revenue Explorer Report -Email Performance Report -Marketing Activities Report -Program Performance Report - ANSWER -Email Performance Report
What is the primary purpose of Marketo's audience segmentation feature?
-To organize leads alphabetically
-To divide leads into distinct groups based on specific criteria -To merge different lead databases -Website traffic tracking - ANSWER -Segmentation to divide the leads into distinct groups according to certain parameters.
Which of the following Marketo tool enables segmenting lists based on behaviors and attributes of leads?
Program Analyzer Opportunity Influence Analyzer Revenue Explorer Smart Lists - ANSWER -Smart Lists
In Marketo, what does "Smart Lists" do?
Schedule Posts to Social Media Create Dynamic Lists Based on Pre-set Rules/Criteria Design Email Templates -Analyze campaign performance - ANSWER -Create dynamic lists based on predefined criteria
What is the advantage of using "Static Lists" from Marketo to target an audience?
They will automatically update depending on lead behavior. They will allow leads to move freely between segments. They offer a snapshot in time-a one-time picture-of leads at a specific moment. They integrate directly with CRM systems - ANSWER -They offer a snapshot in time-a one-time picture-of leads at a specific moment
-It allows for personalized content, based on specific lead attributes or actions -It tracks leads across multiple devices -It provides reporting on website traffic - ANSWER -It allows for personalized content, based on specific lead attributes or actions
Which of the following Marketo tools enables the user to upload or replace images and files?
-Form Editor -Email Editor -Snippet Editor -Design Studio - ANSWER -Design Studio
What is the primary responsibility of the Form Editor in Marketo?
Uploading images and files Creating and editing forms Designing landing pages Creating snippets ANSWER Creating and editing forms
In Marketo, the use of which editor is uniquely reserved for creating or editing emails?
Form Editor Landing Page Editor Email Editor Snippet Editor ANSWER Email Editor
What does the Landing Page Editor do in Marketo?
Uploading images and files Creating and editing forms Designing landing pages Creating snippets - ANSWER -Designing landing pages
In Marketo, what is the name of the editor that is used ONLY to create or edit Snippets?
Form Editor Email Editor Snippet Editor Landing Page Editor - ANSWER -Snippet Editor
How could you describe the difference between a draft and an approved asset in Marketo?
Draft assets are incomplete and approved assets are ready to publish Draft assets are only visible to admins while approved assets are visible to everyone -Draft assets are global while approved assets are local -Draft assets are finalized while approved assets are in progress ANSWER -Draft assets are incomplete while approved assets are ready for publishing
What is the difference between a local asset and a global asset in Marketo?
-Local assets can be accessed by all users while global assets are limited to admins Local assets are unique and pertain only to a workspace or program. Global assets are across the instance. Local assets are always drafts. Global assets are approved to use. Local assets are stored in a different repository than global assets. ANSWER Local assets are specific to individual workspaces or programs, while global assets are
-Email -Engagement -Event -Default - ANSWER -Engagement
Last Thursday, Priyanka launched a newsletter email to her current customers. Which report should Priyanka go into to see the engagement score of the newsletter?
Email dashboard, Email performance report, Email link performance report, Program performance report ANSWER -Email dashboard
Maria is going to run an A/B test on an email that will promote a new e-book. The email will call the users to click through and go to the landing page to download the e-book by filling out a form. Which of the following winner criteria should she select if she wants to determine which version of her email was more successful in getting people filling out forms?
Clicks Click to Open % Engagement Score -Custom Conversion - ANSWER -Custom Conversion
Ming wants to. make his special offer email dynamic based on industry. He creates an Industry segmentation with the following custom segments: Accounting, Marketing, Retail and Technology. How many total segments does the Industry segmentation have?
-5 - ANSWER -
Amira is a marketing manager who wishes to import a static list into the Marketo database. Bob Smith (BobSmith@company.com) is a person in the Marketo database and also on the static list. What happens with the Bob Smith record when Amira imports the static list?
A second record will be created for Bob Smith in the database De-duping of Bob Smith's record: Update existing record on static list with new information An error message will popup for Bob Smith's record w/Amira imports the list -Amira will have to update Bob Smith's record manually with new information from a static list - ANSWER -Bob Smith's record will be de-duped; his existing record will be updated with new information from the static list
Oliver is a marketing manager in the United States who is building an email program to announce a new product. His program has zero variable costs associated to it. How should Oliver handle measuring cost for this product announcement email?
-Oliver should not add a period cost to the email program -Oliver should notify his Marketo Admin that the email has no variable costs
- Oliver should add period cost in the program with amount $0 - -Oliver should add his fixed costs within the program ANSWER -Oliver should add a period cost to his program having a value of $0.
Anastasia creates a South American Geography segmentation in the Marketo database. She has created twelve custom segments for different countries. Once created, she notices that 750 are in the Default segment. Which of the following is true about how people in the Default segment are defined?
-They have unsubscribed from marketing email communications -They do not qualify to be in any of the custom country segments and/or their country is unknown They are people who have been blacklisted from all communications and hence are not
