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Trigger - ANSWER An activity in a smart campaign that is triggered when a web page is visited or a form is filled out.
Trigger Campaign - ANSWER A smart campaign that contains at least one trigger in its smart list.
Unsubscribed - ANSWER A field that indicates whether a person has opted out of marketing emails. When true, these people still receive operational emails.
Unused Local Asset - ANSWER An asset which lives at the program level that is not currently in use by a program, smart campaign, or smart list
Web Page Activity Report - ANSWER Report Type that will show who is visiting our website. You can choose known people or anonymous people but not both in the same report.
Web Personalization - ANSWER A Marketo product that helps engage thousands of prospects on your website in real time based on who they are and what they do
Workspace - ANSWER Workspaces are separate areas in Marketo that hold marketing assets like programs, landing pages, emails and more. They can be used by multiple people.
What you see is what you get (WYSIWYG) - ANSWER An editor or program that helps a developer see what the end result will look like while the interface is being created.
Snippet - ANSWER A block of content that can be used in an email or landing page
Soft Bounce - ANSWER An email with a valid address that's temporarily unavailable, such as the owner went on vacation and setup an auto responder
Static List - ANSWER A list of people that you control manually adding and removing people
Stream - ANSWER A prioritized set of content in an Engagement Program. Once a person is added to stream, they receive the content, in the order it was approved in the stream.
Stream Cadence - ANSWER The frequency or time of day casts are sent in a stream in an Engagement Program
Success (Success Actions) - ANSWER Predefined to identify when an individual achieves the intended result of a stage of a program. For example, a success fora webinar program may be to attend a webinar.
Tags - ANSWER A method of data segmentation for reporting. These identifiers allow you to slice and dice your data and define how you want to report to manage effectiveness and ROI
Tagging Campaign ANSWER A campaign with the objective of having person click an email so their web activity can be tracked
Template ANSWER An email or landing page shell that you use as the basics for a specific mailing or landing page
Token ANSWER A token is placeholder for information. Like first name, business name, etc.
that program.
Overriden My Tokens This is your my tokens, inherited from campaign folder level down, and edited within the program level with unique settings to just that program. Changes you implement at program will not alter that value of the token higher up to the campaign folder level.
Inherited My Tokens - ANSWER My Tokens that are created at the campaign folder level for use across all programs contained within the campaign folder.
Munchkin - ANSWER Marketo's JavaScript-based web tracking system. It also inldues and API for tracking AJAX Flash and others.
Operational Email - RESPOND a non-marketing e-mail like an auto-response email as a result of form request. Examples of such ignore the flags :Unsubscribe and Marketing Suspended flag but considers flags :Blacklisted and Email Invalid flag. In addition operation emails don't contain the unsubscribe links.
People by Status Report - ANSWER Report type that shows how people are moving through processes by checking how many of them appear in each Person Status value each month.
People Performance Report - ANSWER Report type that measures database growth over time.
Period Cost - ANSWER The cost per month associated with the program.
Person - ANSWER New versions of Marketo will use the term "leads" or "records" as "people"
Person Partition - ANSWER Person Partitions act like separate databases. Each partition has its own people that do not de-dupe or mix with other partitions
Lead/Person Cadence - ANSWER The status that defines a person's ability to receive content from an engagement program.
Local Assets - ANSWER Assets created for use within a specific program, not at the global level.
Marketing Suspended - ANSWER A person that you selected not to receive your marketing emails (versus someone who unsubscribed and chose for themselves not to see)
Flow Step - ANSWER A signle action taken against a person or set of people
Global Assets - ANSWER Assets created in the design studio for global use across Marketo.
Grid - ANSWER A spreadsheet-like table containing person, campaign or reporting data with built-in pagination sorting and filtering
Hard Bounce - ANSWER An undeliverable email, usually because the recipient's email address has an error or doesn't exist
Known Person - ANSWER a person you can market to because you have their information in marketo
Engaged Lead/Person - ANSWER a person who is active with your content
Email Invalid - ANSWER A field indicating a person with an undeliverable email address
Exhausted - ANSWER When a person has received every piece of content in an engagement stream
D. Workspace
Which two of the following are able to be cloned in Adobe Marketo Engage? (Choose two.)
A. Folder
B. Form
C. Program
D. User - ANSWER B. Form
C. Program
A marketer has been Head Start on Program enabled. What will occur with this action?
A. The program will send the email before the scheduled time
B. The program will process before the scheduled time, and the email will send at the designated time
C. The program will initiate processing at the scheduled time and send the e-mail - ANSWER B. The program will be processing ahead of the scheduled time and sending the e-mail at the given time
A marketer wants to send an email to an audience all over the world using an Email program with Head Start and Recipient Time Zone enabled. How many minimum hours before the email deployment does the marketer need to approve the Email Program?
A. 12 hours
B. 25 hours
C. 34 hours - ANSWER C. 34 hours
A sales team requested that marketing stop sending all emails to prospects when those prospects are engaged with the salespeople. All prospects are part of an ongoing
engagement program. What should the marketing team do to accommodate this request?
A. Remove members from an engagement program
B. Exhaust content for members of an engagement program
C. Pause members in an engagement program - ANSWER C. Pause members in an engagement program
A Marketo practitioner wants to advertise a webinar on a specific date and time. With which program would they do this?
A. Engagement
B. Email
C. Event - ANSWER C. Event
A company wants to send out recurring emails regarding multiple products they have. They'd like to allow customers to choose which product they receive emails about, and the cadence. How would a marketing automation professional do this?
A. Setup a subscription center to allow customers to choose an option
B. Send only one email to the customers once a month with all the products to avoid flooding of emails in customer's inbox
C. Send an Email to customers with a link to a spreadsheet related to each product and ask the customer to chose an email address they want to use - ANSWER A. Setup a subscription center to allow customers to choose an option
Which of the following would be chosen in Marketo to implement a company's lead scoring model?
A. Engagement Program with Operational Channel
B. Default Program with Operational Channel
program status, or
B. Filling out a form on a landing page in the program
A marketer has been asked to tag the team driving the program, but the required tag is not available. Based on this need, he decides to create a custom tag for managing the issue. How would this be done?
A. Admin permissions are required, then: go to Admin > click on Tags > add New Tag Type
B. Admin permissions are not needed, then: Design studio > click Tags > add New Tag Type
C. Admin permissions are needed, then: Design studio > click Tags > add New Tag Type
D. Admin permissions are not required, then: go to Marketing Activities > click Tags > add New Tag Type - ANSWER A. Admin permissions are required, then: go to Admin > click on Tags > add New Tag Type
A marketer wants to send, as an Engagement Program, an email every Thursday at 10 am all over the world. Would any action on the part of a marketer be required to schedule such?
A. Yes, he has to choose in the Engagement Program Cadence at 10 am 'Recipient Time Zone
B. No, because any email sent via an Engagement Program at 10 am would automatically send at 10 am according to the recipients' time zones.
C. Yes - he should specify in the schedule that the e-mail program runs at 10 a.m. using 'Recipient Time Zone' option- ANSWER A. The marketer will have to select 10 a.m and Recipient Time zone inside the Cadence of an Engagement Program.
A marketing manager wants to run a webinar through Marketo and track who was invited, registered, and attended the session.
Before beginning the work of setting up the webinar to meet this goal, what is the first thing that should be done?
A. A "Webinar" Channel with Status, Invited, Registered, and Attended should be created.
B. A "Webinar" Tag should be created, then Lead Fields for Invited, Registered, and Attended
C. Create a "Webinar Channel", and then create Lead Fields for Invited, Registered, and Attended - ANSWER A. Create a "Webinar" Channel with Status, Invited, Registered, and Attended
A Marketo engage practitioner is launching an email using a batch Smart Campaign. Which two best practice need to be reviewed prior to the launch? (Choose two.)
A. Verify that Smart Campaign settings have not changed since the last run of the campaign.
B. Run some tests that have no errors in Smart List filter logic.
C. Ensure people running the campaign are not affected by the existing people.
D. Run a test record through the Smart Campaign, and ensure the flow are steps are happening as intended. - ANSWER B. Run some checks to ensure that are no errors in the Smart List filter logic.
D. Run a test record through the Smart Campaign, and ensure the flow are steps are happening as intended.
As a best practice, which two types of costs would be listed as period costs in a program? (Select two.)
A. Pay-Per-Click fees
B. Event sponsorship costs
C. Adobe Marketo Engage subscription cost
D. Headcount cost - ANSWER A. Pay-Per-Click fees
B. Event sponsorship costs
Your company's forms should have an opt-in message on them that is required, based on the person's country. Which of the following features would a marketer use to do this in the form?
A. Progressive Profiling
B. Visibility Rules
C. Required Fields - ANSWER B. Visibility Rules
Where can images and assets be uploaded within the Design Studio?
A. Images and Files folder
B. Local Images folder
C. Template Assets folder - ANSWER A. Images and Files folder
If a marketing manager wanted to have a sales manager a copy (cc) of a product announcement email within the email program, she would
A. In preview mode, select Copy To and add the sales manager's email address
B. In the Smart list use the Sends Sale Email trigger with the constraint of Email Address.
C. In the email editor select Email Settings and specify the Fields Used as CC Addresses
- ANSWER C. In the email editor select Email Settings and specify the Fields Used as CC Addresses
A marketer is creating two local assets within a program. Which two local assets can be created in this way? (Select two.)
A. Emails
B. Snippets
C. Segmentation
D. Landing pages - ANSWER A. Emails
D. Landing pages
Which two tokens can be used in the Adobe Marketo engage landing page?
A. Date Token
B. First Name Token
C. Smart Token
D. Dynamic Landing Page Token - ANSWER A. Date Token
B. First Name Token
A new text field was added to a Marketo form, and the marketer immediately noticed that the format of the data was inconsistent. The marketer needs to ensure that the field automatically applies the correct formatting.
How can this be a goal accomplished?
A. Apply filters to the reports
B. Add a hint
C. Apply input masking - ANSWER C. Apply input masking
A marketing manager has an Adobe Marketo Engage landing page approved with a global form on it. Later, he made an edit to the global form. What does the marketer need to do for the form update to take effect on the Adobe Marketo engage landing page?
A. Approve landing page
B. Approve the landing page, then approve the global form
A marketer needs to send a one-off email to internal employees for an urgent update for the company. The internal employees' email addresses are already targeted in a Smart List titled, 'Internal Employees'
Which Smart Campaign setup would be used to meet this goal?
A. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send email" as the flow step. Activate campaign.
B. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send email" as the flow step. Schedule it "Run Once"
C. Modify existing smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send email" as the flow step. Schedule it "Run Once"
D. Create a new smart campaign > Use a Trigger "New Person is created", and "Send email" flow step with Add Choice "Member of Smart List=Internal Employees". Schedule it "Run Once" - ANSWER B. Create a new smart campaign > Use a filter "Member of Smart List=Internal Employees", and "Send email" as the flow step. Schedule it "Run Once".
Decorated URL - ANSWER Web addresses created by Marketo delivered via email to your people. When a person clicks one of these URLs marketo can track their web activity and auto complete their web forms
Domain Keys Identified Mail (DKIM) - ANSWER a protocol designed to detect email spoofing
Domain Name System (DNS) - ANSWER A naming system for computers. It associates various information with domain names assigned to each of the participating entities.
Change Status in Progression - ANSWER Use this flow action to change the program status of a person within a program. For example, use this step to add people who received an invite email to an event into your program with a status of invited
channel - ANSWER Type of marketing activity associated with a program such as email webinar etc
CNAME Record - ANSWER Sometimes referred to as an Alias, maps an alias DNS domain name to another primary or canonical name
Acquisition Date - ANSWER The date a lead becomes known in Marketo
Acquisition Program - ANSWER The program responsible for acquiring the lead or person
Batch Campaign - ANSWER A campaign that runs by pulling qualified members into the campaign using filters or list membership
Blacklisted - ANSWER A field for Marketo to make sure a person never receives marketing messages, like a competitor
Cast - ANSWER the event of sending emails from an engagement program
What Marketo feature is used to personalize your newsletter's subject line. - ANSWER Tokens
You can customize the content of your newsletter based on the individual recipient by using which feature? - ANSWER Dynamic Content
Static Forms - ANSWER Static forms never change and ask each visitor to complete the same set of fields every time they view the form.
Progressive Forms ANSWER Progressive forms are never static but pop up for more information each time a visitor submits one. The form always appears with the same number of fields but the fields are different so that you can, over time, build a complete
Tips for creating URLs in landing pags - ANSWER use something descriptive! Dashes not underscores.
What to put in metadata? ANSWER Always fill in the title, keywords, and description in metadata. and heads
Which report you can use in order to see how well your landing page is converting clicks into leads? - ANSWER landing page performance report
Index follow mean - ANSWER This can be activated in the metadata of a landing page under Robots: activate this if you want your landing page to appear in the search engine.
What is the sequence of actions that you must undertake to delete an asset - ANSWER Ensure its not referenced
Ensure its being used
Unapprove it
What is the difference between a guided and free form landing page? - ANSWER Free form are drag and drop like a powerpoint
Guided are hard to use you can only switch out sections of the template. Its best if you coded your own.
what 4 things that happen when you approve a landing page in Marketo - ANSWER The url goes live
it can be used in a program
It can be the target of a smart campaign
Activity on the page is tracked by marketo
conversions for forms? - ANSWER Number of times a form was filled out
Conversion % for forms - ANSWER number of times a form was filled out / total views
New Names - ANSWER People who came in through the program and are new to your Marketo
What happens after reviewing and approving of the thank you page? - ANSWER Clone the thank you page so you can add a form
What are some Metrics you could use to measure the imapct of an event - ANSWER opportunities closed one
opportunities created
Pipeline generated
what is system tokens - ANSWER Tokeens for the system's date and time and universal email functions like "forwarded to afriend" or unsubscribed
Trigger Tokens - ANSWER These tokens allow you to mark interesting moments in marketo by listening for user behavior
Campaign and Program Tokens - ANSWER these tokens are utilized to allow marketo to track attribution among other reporting information. Used in advanced programs.
My Tokens - ANSWER defined within a program and are specific to it. They're editable within the program itself.
Member Tokens - ANSWER most used to create unique urls for webinar attendees
Delivery Rate - ANSWER Emails accepted at the gateway/emails sent. This includes emails even if they're sent to spam or junk.
