TRƯNG ĐI HC
TI CHNH – MARKETING
PHIU LM BI TẬP VỀ NHÀ
Họ tên sinh viên: Phạm Giáng Quỳnh Như
M s sinh viên : 2021001710
M lp học phn: 2111702006003 – Marketing Manager
Điểm
Lời phê
1. What are some of Samsung’s greatest competitive strengths?
Throughout Samsung’s existence, the brand evolved with the changing times resulting in various
competitive strengths. In the beginning, Samsung focused on volume and market domination to help expose
the Samsung brand as a true competitor against other powerhouse brands like Sony and RCA. Then, after
the Asian financial crisis in the late 90s, Samsung switched strategies by cutting company fat, emphasizing
product quality, and manufacturing flexibility. This newly found strength allowed Samsung to maximize
its product turnover ratio to less than six months. More recently, Samsung’s greatest competitive strength
comes from its innovation, and ability to produce a product at a fast pace. Samsung allocates a large portion
of company spending to research and development in order to stay ahead of the game. Samsung was
responsible for producing the first Blu-Ray player, the first cell phone with an MP3 player inside, and
popularizing the PDA phone. Samsung also created a tablet PC that is Flash enabled. This is a big leap for
tablets, and the iPad has not even crossed that bridge yet.
Responsiveness, low cost structure, quick response to economic events. For example, Samsung
cut costs and reemphasized product quality and manufacturing flexibility, which allowed its consumer
electronics to go from project phase to store shelves within six months. Samsung also invested heavily in
innovation and focused intently on its memory-chip business, and poured money into R&D during the
2000s. Samsung’s success has been driven not only by successful product innovation, but also by aggressive
brand building over the last decade.
