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Marketing of Services, Contention, Marketing of Services, Physical Product, More Challenging, Usefulness and Limitations, Measuring Service Quality, Offline Services, Critical Importance, Satisfaction and Loyalty are major points from questions of exam paper. This exam paper is directly for marketing field students.
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Ollscoil na hÉireann, Gaillimh National University of Ireland, Galway. SEMESTER 2 EXAMINATION, 2007/ Exam Code(s): 1AB Exam(s): Masters in Business Studies Degree Mode Code(s): MK 515 Module(s) SERVICES MARKETING Paper No.: 1. Repeat Paper: ____ Special Paper: ____ External Examiner(s): Professor Christopher Easingwood Internal Examiner(s): Dr. Christine Domegan Ms. Elaine Wallace Instructions: Please answer three questions. All questions carry equal marks. Duration: Two and a half hours. No. of Answer Books: Requirements: Handout MCQ Statistical Tables Graph Paper Log Graph Paper Other Material No. of Pages: Two including cover page. Department(s): Marketing