Download Marketing MKT 431 past quizzes and more Quizzes Marketing in PDF only on Docsity!
Question 1 8 / 8 pts
Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.
Correct!
time poverty
the leisure paradox
psychological time
circular time
10.1: Many factors at the time of purchase dramatically influence the consumer's decision-making process.
Question 2 8 / 8 pts
________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.
Pretailing Correct!
Atmospherics
Marketing-landscaping
Store image
10.2: The information a store's layout, Web site, or salespeople provides strongly influences a purchase decision.
Question 3 8 / 8 pts Hedonic shopping motives include ________.
social experiences
interpersonal attraction
thrill of the hunt Correct!
all of the above
10.2: The information a store's layout, Web site, or salespeople provides strongly influences a purchase decision.
Question 4 8 / 8 pts Tara was shopping for a new pair of shoes for work. The salesperson was very helpful and friendly, bringing Tara some styles she hadn't thought to try on but that she ended up really liking. Noticing Tara's University of Wisconsin tee-shirt, the salesperson said that she was a student there. Tara ended up buying three pairs of shoes rather than the one pair she had planned on. Tara's experience shows the effect of ________ on consumer behavior. Correct!
salespeople
atmospherics
retail theming
reward power
10.2: The information a store's layout, Web site, or salespeople provides strongly influences a purchase decision.
10.2: The information a store's layout, Web site, or salespeople provides strongly influences a purchase decision.
Question 8 8 / 8 pts In the sharing economy ________. Correct!
people rent or borrow what they need instead of buying it
people buy products and share the excess with others
consumers band together to purchase goods in quantity
consumers donate excess goods to charity 8.3: Summarize how the growth of a "sharing economy" changes the way consumers think about using and owning.
Question 9 8 / 8 pts Marge likes to spend her vacation staying in a home she locates on Airbnb instead of going to a major hotel chain or resort property. This is form of ________.
brand preferencing
liquid consumption Correct!
peer-to-peer commerce
thrifting
8.3: Summarize how the growth of a "sharing economy" changes the way consumers think about using and owning.
Question 10 8 / 8 pts
________ describes any economic activity that is not reported to government authorities and therefore is not taxed. Correct!
The underground economy
The squander sequence
Peer-to-peer commerce
The sharing economy
8.4: Explain how the climate change crisis requires us to think differently about buying, using, and disposing to limit our environmental footprint.
Question 11 8 / 8 pts ________ refers to substance-related addictions, like alcohol, tobacco, or opioids, as well as behavioral problems like gambling, overeating, or overusing technology or social media.
Overconsumption Correct!
Maladaptive consumption
Compulsive shopping
Swishing
8.5: Identify the maladaptive consumer behaviors that can occur in purchasing and using phases.
