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Marketing MKT 431 past quizzes, Quizzes of Marketing

Marketing MKT 431 past quizzes

Typology: Quizzes

2024/2025

Available from 07/04/2025

Grace_Alesy
Grace_Alesy 🇺🇸

17 documents

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Question 1
6 / 6 pts
________ describes the capacity to alter the actions of others.
Correct!
Social power
Social pressure
Social interaction
Social involvement
Other people and groups, especially those that possess social power, influence our decisions.
Question 2
7 / 7 pts
A(n) ________ is an actual or imaginary individual or group conceived of having significant
relevance upon an individual's evaluations, aspirations, or behavior.
opinion group
demographic group
Correct!
reference group
focus group
Other people and groups, especially those that possess social power, influence our decisions.
Question 3
6 / 6 pts
Power that is granted by virtue or a social agreement, such as the authority we give to police
officers, is called ________.
referent power
information power
pf3
pf4
pf5

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Question 1 6 / 6 pts

________ describes the capacity to alter the actions of others.

Correct!

Social power

Social pressure

Social interaction

Social involvement

Other people and groups, especially those that possess social power, influence our decisions.

Question 2 7 / 7 pts A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

opinion group

demographic group Correct!

reference group

focus group

Other people and groups, especially those that possess social power, influence our decisions.

Question 3 6 / 6 pts Power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________.

referent power

information power

Correct Answer

legitimate power

expert power

Other people and groups, especially those that possess social power, influence our decisions.

Question 4 7 / 7 pts If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power. Correct!

referent

informational

legitimate

coercive

Other people and groups, especially those that possess social power, influence our decisions.

Question 5 6 / 6 pts

________ are frequently able to influence others' attitudes on behavior.

Correct!

Opinion leaders

Anti-brand communities

Norms

Environmental cues

Other people and groups, especially those that possess social power, influence our decisions.

Question 6

Reward power

Referent power

Other people and groups, especially those that possess social power, influence our decisions.

Question 9 7 / 7 pts

Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.

group norm

leaderboard

core group Correct!

reference group

Other people and groups, especially those that possess social power, influence our decisions.

Question 10 6 / 6 pts If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

referent Correct!

legitimate

coercive

reward

Other people and groups, especially those that possess social power, influence our decisions.

Question 11 7 / 7 pts Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend. Correct!

referent power

normative

coercive power

legitimate power

Other people and groups, especially those that possess social power, influence our decisions.

Question 12 7 / 7 pts Sophie tells Nick about a great new restaurant. Sophie is practicing ________. Correct!

word-of-mouth communication

social advertising

group advertising

viral advertising

Word-of-mouth communication is the most important driver of product choice.

AACSB: Application of knowledge

Question 13 7 / 7 pts Individuals with the ability to influence others' attributes or behaviors are considered ________.

reference groups