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Question 1 6 / 6 pts
________ describes the capacity to alter the actions of others.
Correct!
Social power
Social pressure
Social interaction
Social involvement
Other people and groups, especially those that possess social power, influence our decisions.
Question 2 7 / 7 pts A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
opinion group
demographic group Correct!
reference group
focus group
Other people and groups, especially those that possess social power, influence our decisions.
Question 3 6 / 6 pts Power that is granted by virtue or a social agreement, such as the authority we give to police officers, is called ________.
referent power
information power
Correct Answer
legitimate power
expert power
Other people and groups, especially those that possess social power, influence our decisions.
Question 4 7 / 7 pts If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied has ________ power. Correct!
referent
informational
legitimate
coercive
Other people and groups, especially those that possess social power, influence our decisions.
Question 5 6 / 6 pts
________ are frequently able to influence others' attitudes on behavior.
Correct!
Opinion leaders
Anti-brand communities
Norms
Environmental cues
Other people and groups, especially those that possess social power, influence our decisions.
Question 6
Reward power
Referent power
Other people and groups, especially those that possess social power, influence our decisions.
Question 9 7 / 7 pts
Anna asks people in her social group their opinion about a movie before she watches it. Her social group is an example of a(n) ________.
group norm
leaderboard
core group Correct!
reference group
Other people and groups, especially those that possess social power, influence our decisions.
Question 10 6 / 6 pts If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
referent Correct!
legitimate
coercive
reward
Other people and groups, especially those that possess social power, influence our decisions.
Question 11 7 / 7 pts Phillipe is a member of a small Harley-Davidson motorcycle club. Members meet once a week to ride and talk about their bikes. This club might exert a ________ influence on Phillipe as he decides which model of bike he buys for his girlfriend. Correct!
referent power
normative
coercive power
legitimate power
Other people and groups, especially those that possess social power, influence our decisions.
Question 12 7 / 7 pts Sophie tells Nick about a great new restaurant. Sophie is practicing ________. Correct!
word-of-mouth communication
social advertising
group advertising
viral advertising
Word-of-mouth communication is the most important driver of product choice.
AACSB: Application of knowledge
Question 13 7 / 7 pts Individuals with the ability to influence others' attributes or behaviors are considered ________.
reference groups
