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Question 1 8 / 8 pts Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.
cohort Correct!
acculturation agent
guidance agent
ethnographer
13.1: Consumer identity derives from "we" as well as "I."
Question 2 7 / 7 pts ________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word. Correct!
High-context culture
Low-context culture
Mid-context culture
Host culture
13.2: Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices.
Question 3 7 / 7 pts The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.
warming
Correct!
de-ethnicization
acculturation
de-culturization
13.2: Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices.
Question 4 7 / 7 pts
In the process of ________, new immigrants adopt products, habits, and values they identify with the mainstream culture.
Correct!
assimilation
maintenance
segregation
resistance
13.2: Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices.
Question 5 7 / 7 pts Immigrants to the United States who exhibit ________ tend to live and shop in places separated from mainstream Anglo consumers.
warming
adaptation Correct!
segregation
Question 8 7 / 7 pts Nearly 60% of the Hispanic American population are of ________ descent.
Cuban
Dominican
South American Correct!
Mexican
13.2: Our memberships in ethnic, racial, and religious subcultures often guide our consumption choices.
Question 9 7 / 7 pts The process of movement and adaption to one country's cultural environment by a person from another country is called ________.
immigration
de-ethnicization Correct!
acculturation
progressive learning
13.3: Marketers increasingly use religious and spiritual themes to talk to consumers.
Question 10 7 / 7 pts People born between 1946 and 1964 belong to ________.
Generation Y Correct!
The Baby Boomer Generation
Generation X
The Interbellum Generation
13.5: We have many things in common with others because they are about the same age.
Question 11 7 / 7 pts Gen Y individuals are also included as ________.
Echo boomers
Millennials Correct!
Both A and B
Generation X
13.6: Teens are an important age segment for marketers.
Question 12 7 / 7 pts Gen Y'ers are at home in ________, which communicates by texting and IMing. Correct!
thumb culture
the tween market
the gray market
microculture
13.6: Teens are an important age segment for marketers.
Question 13 7 / 7 pts
