According to Freud, the part of the personality that seeks immediate gratification is called the
________.
ego
super ego
self
Correct!
id
A consumer's personality influences the way he or she responds to marketing stimuli, but efforts
to use this information in marketing contexts meet with mixed results.
Question 2
7 / 7 pts
When the ego tries to balance opposing forces, it uses the ________.
super ego
Correct!
reality principle
related principle
id
A consumer's personality influences the way he or she responds to marketing stimuli, but efforts
to use this information in marketing contexts meet with mixed results.
Question 3
8 / 8 pts
Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work
highlights the potential importance of ________ that influence(s) our purchases.
rational thinking
Correct!
unconscious motives
conscious motives
