Download Marketing MKT 431 past quizzes and more Quizzes Marketing in PDF only on Docsity!
Question 1 7 / 7 pts
Many ________ cultures stress the importance of a collective self, in which an individual's
identity is derived in large measure from his or her social group.
Correct! Eastern American Western European Question 2 7 / 7 pts
________ summarizes the beliefs a person holds about his own attributes and how he/she
evaluates their self on those qualities.
Actual self Self-esteem Correct! Self-concept Self-ego Question 3 7 / 7 pts
A person's conception of how he/she would like to be is called ________.
self-image Correct! ideal self self-concept self-esteem
Question 4 7 / 7 pts
According to the sociological tradition of ________, relationships with other people play a large
part in forming the self.
self-image congruence self-completion theory Correct! symbolic interactionism body cathexis Question 5 7 / 7 pts
________ is the promotional strategy that involves select consumers altering some aspects of
their selves to advertise for a branded product.
Halo effect Correct! Identity marketing Impression management Self-extension Question 6 8 / 8 pts
If a female consumer sees an ad about a woman who can no longer fit into her old bathing suit,
the consumer might think about her own situation and make a personal pledge to lose weight
before summer arrives. This would be an example of marketing communications that attempt to
influence a consumer's level of ________.
doubt and regret Correct! self-esteem dedication and control strength and conviction
actual self looking-glass self collective self Question 10 7 / 7 pts
The ________ refers to our more realistic appraisal of the qualities we have and don't have.
ideal self inner self Correct! actual self outer self Question 11 7 / 7 pts
If Volkswagen owners see themselves as being more economical and conservative than do
owners of the Buick Regal, ________ is probably at work.
Correct! self-image congruence model self-concept self-image looking-glass self Question 12 7 / 7 pts
When we act the way we assume others expect us to act we are practicing a ________.
looking-glass self self-image Correct!
self-fulfilling prophecy real self Question 13 7 / 7 pts
Many of the props and settings consumers use to define their social roles become part of
themselves. For example, one of Mary Bennett's last requests was that when she died, she
wanted to be buried in her favorite dress. This situation illustrates ________.
real self ideal self Correct! extended self looking-glass self Question 14 7 / 7 pts
Pamela Ortiz rarely makes eye contact with others in social settings. Though by many standards
she is physically attractive, she perceives that others find her plain and uninteresting. By not
making eye contact, she is somewhat creating a self-fulfilling prophecy with respect to males in
her social circle. This situation matches occurrences in which of the following "self" situations?
The dynamic self The ddependency self The frustrated self Correct! The looking-glass self
