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It's questions and answers for ISBM MBA
Typology: Exams
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3 / 4 / 2017 Aeren Foundation 1 / 1
Name : Izharullah Marks : 80 Course : Masters in Business Administration (MBA 4 Sem) Subject : Marketing Management Answer the following question. Q 1. Explain Significance of Branding.
marks) Q 2. What is Audio visual Medias of Advertising?
marks) Q 3. What is Inventory Management?
marks) Q 4. Explain main activities of ITPO. (^10 marks) Q 5. MK^ Industries^ Ltd.^ Intends^ to^ launch^ a^ two^ seater^ tiny^ motor^ car^ in^ Indian^ market.^ As^ a^ marketing^ manager^ which steps would You like to take to lunch this novel product? Make necessary assumptions and justify your answer.
marks) Q 6. Define^ the^ term^ Marketing^ Mix.^ Explain^ the^ significance^ of^ appropriate^ marketing^ mix^ in^ the^ present^ competitive environment. Cite examples to support your answer.
marks) Q 7. ‘Rush Mush Foods (P) Ltd.’ plans to launch a new line of mushroom, based instant food products. They already have a popular line of (non instant) mushroom products, in the market. Which steps will you recommend to the management of ‘Rush Mush” to enable their launch in the Indian market. Make necessary assumptions and justify your answer.
marks) Q 8. Which are the factors that influence the pricing strategy of an organization operating in highly competitive environment.
marks)