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Marketing Exam Review Questions, Exams of Nursing

43 marketing exam review questions with correct answers. The questions cover various topics such as sales promotion, budgeting methods, marketing mix for services, consolidation strategies, pricing objectives, and more. useful for students preparing for a marketing exam or for anyone interested in reviewing marketing concepts.

Typology: Exams

2023/2024

Available from 09/24/2023

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Exam 3; Review 43Questions with
correct answer from lecture.
When Coca Cola brand ambassadors pass out free mini cans of Coca Cola outside the Tate Center, what
form of communication are they engaged in? - correct answerSales Promotion
Which budgeting method includes reverse logic where the only way advertising funds increase is after
sales increase? - correct answerPercentage of sales method
The Charmin Bear could not be used in the communication strategy that P&G used in China because of
its cultural significance. Therefore, the company changed the icon, while keeping the product the same.
This approach is known as? - correct answerGlocalization
Because of the variability, perishability, intangibility, and heterogeneous aspects of services, the
marketing mix for services (the 4 P's) must change. True or False - correct answerTrue
Polo Ralph Lauren announced plans to launch a restaurant chain. They will target new customers for its
restaurant chain. Since this was Polo's first venture into the restaurant industry, it would be an example
of: - correct answerDiversification
Since 1960, the United States has limited the amount of almonds that can be imported to 1.5 million
pounds a year. This is only about one-tenth of all domestic edible almonds in the United States. This
limitation is an example of an - correct answerQuota
Old Navy advertises all during the year, but increases its advertising in summer and Christmas shopping
months. Old Navy is using _______________ scheduling method. - correct answerPulsing
Campbell's a manufacturer of soup, dip, gravy, mixes, printed on-package recipes, gave out coupons to
existing customers, and created a recipe book that could be ordered through three UPC codes from
three different Campbell's products. All of these activities would be representative of a _________
strategy (getting existing customers to purchase/use more of an existing product) - correct
answerMarket penetration
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Exam 3; Review 43Questions with

correct answer from lecture.

When Coca Cola brand ambassadors pass out free mini cans of Coca Cola outside the Tate Center, what

form of communication are they engaged in? - correct answer Sales Promotion

Which budgeting method includes reverse logic where the only way advertising funds increase is after

sales increase? - correct answer Percentage of sales method

The Charmin Bear could not be used in the communication strategy that P&G used in China because of its cultural significance. Therefore, the company changed the icon, while keeping the product the same.

This approach is known as? - correct answer Glocalization

Because of the variability, perishability, intangibility, and heterogeneous aspects of services, the

marketing mix for services (the 4 P's) must change. True or False - correct answer True

Polo Ralph Lauren announced plans to launch a restaurant chain. They will target new customers for its restaurant chain. Since this was Polo's first venture into the restaurant industry, it would be an example

of: - correct answer Diversification

Since 1960, the United States has limited the amount of almonds that can be imported to 1.5 million pounds a year. This is only about one-tenth of all domestic edible almonds in the United States. This

limitation is an example of an - correct answer Quota

Old Navy advertises all during the year, but increases its advertising in summer and Christmas shopping

months. Old Navy is using _______________ scheduling method. - correct answer Pulsing

Campbell's a manufacturer of soup, dip, gravy, mixes, printed on-package recipes, gave out coupons to existing customers, and created a recipe book that could be ordered through three UPC codes from three different Campbell's products. All of these activities would be representative of a _________

strategy (getting existing customers to purchase/use more of an existing product) - correct

answer Market penetration

Discover offers a pre-loaded credit card to thirteen to twenty two years olds looking to make online purchases, While Discovery previously marketed credit cards only to adults, this (12-22 year old segment) was a market that was not being served. The new Discover card program is an example of a

________ strategy. (new market, existing product) - correct answer Market Development

When my daughter fills out the form inside the cereal box for a chance to win a free Disney vacation, and places the postage paid form in the mailbox, she has participated in what form of sales promotion? -

correct answer sweepstakes

If Firehouse Subs made the decision to close the Athens stores and all other stores in Northeast Georgia,

but they decided to keep the SC stores open, what consolidation strategy are they following? - correct

answer Retrenchment

When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 20, the frequency was 4, and the competitive parity was 10. The gross rating points for her

firm's campaign were - correct answer 80

Using the ________ method for setting the Integrated Marketing Communications budget the advertiser. 1) established objectives, 2) determines specific tasks, and 3) estimates costs associated with

those tasks - correct answer Objective-and-task

When celebrities wear designers' clothing at awards shows and other high-profile events, this is a part of

the _______________ for the designers communication/ - correct answer Public relations

When an advertiser targeting young kids shows the same commercial 3 times during a 30 minute

television show, the advertiser is tapping into _____________. Reach or Frequency? - correct

answer Frequency

When a motorbike brand slashed the price of its motorbikes at the end of the year so the company could lead the industry in sales, they are driven by what type of pricing objective? Sales-oriented, Profit-

oriented, or Status-quo - correct answer Sales

You have just started driving for Uber. You strive for an image of quality and comfort. Your Uber car is always spotlessly clean on the inside, freshly waxed, and stocked with tissues, charging outlets, and a television. You are always immaculately dressed and you hold the door open for patrons entering and

leaving. Your promotional strategy is stressing promotional - correct answer Tangible cues

Gillette has a website designed to help customers with product questions. While at the web site, current customers can request free samples of new Gillette products. It also offers a feature that allows customers to buy an assortment hamper of new Gillette products for less than $10. This is an example of how a company can implement a ______ strategy. (focused on current customers and new products) -

correct answer New product development

Ritz Carlton's credo (the care and comfort of our guests is our highest mission....), its competitive

advantage based on ___________ excellence. - correct answer Customer

When a medical provider shows that he/she is genuinely cares about your health. He/she is tapping into

what aspect of services? - correct answer Empathy

The Mexican magazine industry accused U.S. magazine publishers of ______, selling the magazines in

Mexico at a lower price than the U.S. - correct answer Dumping

By defining its business as "writing instruments" instead of "promoting creativity," a pen/pencil

manufacturing company would more than likely expierence - correct answer Marketing myopia

Marketing is anticipating the needs of targeted customers and satisfying needs through the marketing

mix to create an immediate exchange and a long-term relationship. True or False - correct

answer True

Thomas Long Company is best known for printing checks. Its financial solutions division develops software for mortgage companies. This division is currently producing much less than the desired level of profitability in what has been identified as high-growth industry. According to the portfolio matrix,

Long would label its Financial Solutions as a(n) - correct answer Problem child/question mark

The fundamental goal of marketers when creating goods, services, or combinations of both is to create

value. True or False - correct answer True

When a child listens to his/her dentist confidentially use medical terminology to describe the child's diagnosis the child may perceive that the dentist knows what they are talking about and thus rank the

dentist high on the ________ service quality dimension - correct answer Assurance

Patents on sinus headache medications give the pharmaceutical companies that own the patents an

_______ for 10 years until the patent expires. - correct answer Sustainable competitive advantage

To enter the Australian market an international accounting company, purchased an existing Australian accounting firm. The international accounting company entered the Australian market through the use

of ______ - correct answer Direct investment

Roughly 20% of a firm's customers purchase 80 percent of the sales volume of the product. This is why companies want more customers using loyalty cards and participating in loyalty programs. True or False

  • correct answer True In terms of Hofstede's dimensions by which countries' sociocultural factors differ, _____________ refers

to the willingness to accept social inequality as natural - correct answer Power distance

While at elements of the marketing mix contribute in some way to value, which part of the marketing

mix is specifically responsible for communicating value? Product, price place or promotion - correct

answer Promotion

What is the most expensive form of communication? - correct answer Professional selling

You see an ad for Planter's peanuts that says this is the brand that your great grandparents bought, and this is the brand that your grandparents bought and also your parents. Planter's is most likely using what

type of emotional appeal? - correct answer Nostalgia