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43 marketing exam review questions with correct answers. The questions cover various topics such as sales promotion, budgeting methods, marketing mix for services, consolidation strategies, pricing objectives, and more. useful for students preparing for a marketing exam or for anyone interested in reviewing marketing concepts.
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When Coca Cola brand ambassadors pass out free mini cans of Coca Cola outside the Tate Center, what
Which budgeting method includes reverse logic where the only way advertising funds increase is after
The Charmin Bear could not be used in the communication strategy that P&G used in China because of its cultural significance. Therefore, the company changed the icon, while keeping the product the same.
Because of the variability, perishability, intangibility, and heterogeneous aspects of services, the
Polo Ralph Lauren announced plans to launch a restaurant chain. They will target new customers for its restaurant chain. Since this was Polo's first venture into the restaurant industry, it would be an example
Since 1960, the United States has limited the amount of almonds that can be imported to 1.5 million pounds a year. This is only about one-tenth of all domestic edible almonds in the United States. This
Old Navy advertises all during the year, but increases its advertising in summer and Christmas shopping
Campbell's a manufacturer of soup, dip, gravy, mixes, printed on-package recipes, gave out coupons to existing customers, and created a recipe book that could be ordered through three UPC codes from three different Campbell's products. All of these activities would be representative of a _________
Discover offers a pre-loaded credit card to thirteen to twenty two years olds looking to make online purchases, While Discovery previously marketed credit cards only to adults, this (12-22 year old segment) was a market that was not being served. The new Discover card program is an example of a
When my daughter fills out the form inside the cereal box for a chance to win a free Disney vacation, and places the postage paid form in the mailbox, she has participated in what form of sales promotion? -
If Firehouse Subs made the decision to close the Athens stores and all other stores in Northeast Georgia,
When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 20, the frequency was 4, and the competitive parity was 10. The gross rating points for her
Using the ________ method for setting the Integrated Marketing Communications budget the advertiser. 1) established objectives, 2) determines specific tasks, and 3) estimates costs associated with
When celebrities wear designers' clothing at awards shows and other high-profile events, this is a part of
When an advertiser targeting young kids shows the same commercial 3 times during a 30 minute
When a motorbike brand slashed the price of its motorbikes at the end of the year so the company could lead the industry in sales, they are driven by what type of pricing objective? Sales-oriented, Profit-
You have just started driving for Uber. You strive for an image of quality and comfort. Your Uber car is always spotlessly clean on the inside, freshly waxed, and stocked with tissues, charging outlets, and a television. You are always immaculately dressed and you hold the door open for patrons entering and
Gillette has a website designed to help customers with product questions. While at the web site, current customers can request free samples of new Gillette products. It also offers a feature that allows customers to buy an assortment hamper of new Gillette products for less than $10. This is an example of how a company can implement a ______ strategy. (focused on current customers and new products) -
Ritz Carlton's credo (the care and comfort of our guests is our highest mission....), its competitive
When a medical provider shows that he/she is genuinely cares about your health. He/she is tapping into
The Mexican magazine industry accused U.S. magazine publishers of ______, selling the magazines in
By defining its business as "writing instruments" instead of "promoting creativity," a pen/pencil
Marketing is anticipating the needs of targeted customers and satisfying needs through the marketing
Thomas Long Company is best known for printing checks. Its financial solutions division develops software for mortgage companies. This division is currently producing much less than the desired level of profitability in what has been identified as high-growth industry. According to the portfolio matrix,
The fundamental goal of marketers when creating goods, services, or combinations of both is to create
When a child listens to his/her dentist confidentially use medical terminology to describe the child's diagnosis the child may perceive that the dentist knows what they are talking about and thus rank the
Patents on sinus headache medications give the pharmaceutical companies that own the patents an
To enter the Australian market an international accounting company, purchased an existing Australian accounting firm. The international accounting company entered the Australian market through the use
Roughly 20% of a firm's customers purchase 80 percent of the sales volume of the product. This is why companies want more customers using loyalty cards and participating in loyalty programs. True or False
While at elements of the marketing mix contribute in some way to value, which part of the marketing
You see an ad for Planter's peanuts that says this is the brand that your great grandparents bought, and this is the brand that your grandparents bought and also your parents. Planter's is most likely using what