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An overview of two different marketing systems: the traditional one, which is a collection of independent organizations with no fixed relationships regarding ownership and management, and the vertical integrated system, which is a professional and managed distribution system designed to maximize distribution effectiveness and marketing impact on the market. The characteristics, advantages, and disadvantages of each system, as well as the different types of vertical marketing systems.
Typology: Summaries
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I- Kênh truyền thống -Khái niệm : Tập hợp ngẫu nhiên các tổ chức và cá nhân độc lập với nhau về chủ quyền và quản lý. -Đặc điểm :
Marketing dọc, vì các ngân hàng là chủ sở hữu các chi nhánh của nó trong cả nước đến tận các huyện, thị. b) Hệ thống VMS hợp đồng