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MARKETING CAMPAIGN CREATIVE BRIEF TEMPLATE, Slides of Marketing

Any articles, templates, or information provided by Smartsheet on the website are for reference only. While we strive to keep the information up to date and ...

Typology: Slides

2021/2022

Uploaded on 08/05/2022

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MARKETING CAMPAIGN
CREATIVE BRIEF TEMPLATE
CLIENT
CAMPAIGN
NAME
CLIENT
NAME
BRAND
PRODUCT /
SERVICE
CONTACT INFO
NAME
PHONE
EMAIL
MAILING
ADDRESS
DOCUMENT INFO
DATE
AUTHOR
CAMPAIGN
PURPOSE | why?
OPPORTUNITY | ultimate impact?
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MARKETING CAMPAIGN

CREATIVE BRIEF TEMPLATE

CLIENT

CAMPAIGN

NAME

CLIENT

NAME

BRAND

PRODUCT /

SERVICE

CONTACT INFO

NAME

PHONE

EMAIL

MAILING

ADDRESS

DOCUMENT INFO

DATE AUTHOR

CAMPAIGN

PURPOSE | why?

OPPORTUNITY | ultimate impact?

ELEMENTS

what are the fundamental components of the campaign?

OBJECTIVE

what does the campaign work to achieve?

TARGET AUDIENCE

CAMPAIGN TARGET | who are we trying to reach?

BRAND TARGET | who does the brand speak to?

MESSAGE

THE TAKEAWAY | what is the key idea to be remembered?

TAG LINE | prepared copy, key words, or theme

MARKETING CHANNELS

CHANNEL GOAL TIMELINE

Social Media

Email

FURTHERMORE

Include any additional critical information

COMMENTS AND APPROVAL

CLIENT CONTACT NAME AND TITLE

COMMENTS

DATE SIGNATURE