1
Market and Demand Analysis
1. Situational analysis and specification
of objectives
2. Collection of secondary information
3. Conduct of market survey
4. Characteristics of the market
5. Demand forecasting
6. Market planning
Docsity.com
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Guidelines and tips
Prepare for your exams
Study with the several resources on Docsity
Earn points to download
Earn points by helping other students or get them with a premium plan
Community
Ask the community
Ask the community for help and clear up your study doubts
University Rankings
Discover the best universities in your country according to Docsity users
Free resources
Our save-the-student-ebooks!
Download our free guides on studying techniques, anxiety management strategies, and thesis advice from Docsity tutors
Market and Demand Analysis-Project Management-Lecture Slides, Slides of Project Management
This lecture is part of lecture series on subject of Project Management at Tezpur University Gate. Instructor name is Rajkumari Vishaka. It includes: Market, Demand, Analysis, Situational, Characteristics, Specification, Characterization, Survey, Secondary, Information
Typology: Slides
2011/2012
1 / 12
This page cannot be seen from the preview
Don't miss anything!
Related documents
Partial preview of the text
Download Market and Demand Analysis-Project Management-Lecture Slides and more Slides Project Management in PDF only on Docsity!
1
Market and Demand Analysis
1. Situational analysis and specification
of objectives
2. Collection of secondary information
3. Conduct of market survey
4. Characteristics of the market
5. Demand forecasting
6. Market planning
2
Market and Demand Analysis
Inter-relationships
Situational Analysis and Specification of Objectives
Characterization of the Market
Collection of Secondary Information
Conduct of Market Survey
Demand Forecasting
Market Planning
4
2. Collection of
Secondary Information
- General sources of secondary
information
- Industry specific sources of secondary
information
- Evaluation of secondary information
- Who gathered the information and for what objective
- Target population, sample size, terms of study etc.,
5
3. Conducting Market Survey
- What information to be obtained through
market survey?
- Total demand and rate of growth of demand
- Income and price elasticity of demand
- Motives for buying
- Purchasing plans and intentions
- Views about existing products
- Unsatisfied needs
- Socio-economic characteristics of buyers
7
4. Characterization of the
Market
- Effective demand at present and in the past
- Breakdown of demand
- Price range
- Methods of distribution and promotion
- Consumer profile
- Supply and competition
- Government policy
8
5. Demand Forecasting
• Qualitative Methods
- Jury of executive method
- Delphi method
10
Demand Forecasting
• Causal Methods
- Chain ratio method
- Consumption level method
- End use method
- Leading indicator method
- Econometric method
11
6. Components of Marketing
Plan
- Current marketing situation
- Size,competition, distribution, industry situation
- Opportunity and issue analysis (SWOT)
- Objectives (clear, specific and achievable)
- Marketing strategy
- (target segment, positioning, product line, price, distribution, sales force, sales promotion)
- Action program (target and time)