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This lecture is part of lecture series on subject of Project Management at Tezpur University Gate. Instructor name is Rajkumari Vishaka. It includes: Market, Demand, Analysis, Situational, Characteristics, Specification, Characterization, Survey, Secondary, Information
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Situational Analysis and Specification of Objectives
Characterization of the Market
Collection of Secondary Information
Conduct of Market Survey
Demand Forecasting
Market Planning
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2. Collection of
Secondary Information
information
information
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4. Characterization of the
Market
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6. Components of Marketing
Plan