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An in-depth analysis of the history and economics of magazines, from their inception during the 19th century industrial revolution to the digital age. Topics covered include the impact of technology on magazine production, the rise and fall of various magazine formats, the role of muckrakers and photojournalism, and the competition between magazines, web, movies, radio, and tv for advertising revenue.
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Yes, I do think there’s such a thing as trying too
as trying too hard for the youth market.
z Industrial Revolution in Magazine Technology
- steam-operated press - paper produced in rolls - improved plate making z An Era of Democratic Reading f - magazines available to the masses
z Economic Decline in the Mid-Century
- 1850 through the Civil War - cost of paper increased - cost of magazines rose - number of readers declined
z Economic Resurgence & Cultural Controversy
- post Civil War - magazines becoming big business - national advertising > patent medicine ads
- women’s issues - lifestyle - religion and philosophy - hobbies
z Mass Production & Assembly-line Magazines
- 4,400 magazine, 64 million readers by 1890 - technology lowered production costs - more products to advertisep - changing values in the rising middle class
z the most successful magazines appealed to a broad audience
Saturday Evening Post Scribner’sScribner s Ladies Home Journal Cosmopolitan
z Muckrakers
- investigative reporting - expose government corruption - horrible working conditions - public health and safety issues
z Muckrakers
z improve technology led to more and better photos in magazinesin magazines
4 inch by 5 inch negative high qualityhigh quality pictures
z More media competition
magazines vs. web vs. movies vs. radio vs. TV
z advertising is most magazines’ largest source of revenue
appeal to special interests or demographics
z consumer magazines
top categories: computers, healthp g p ,
sent free to people in the industry
Magazines on the Web Originally small magazines called Zines Some magazines “shovel” print copy to the web Use as a marketing tool for their print products Also complements the print product with the use of multimediamultimedia
Conde Nast Traveler
Magazines on the Web Magazines, called e-zines exist as stand alone titles only available online Slate http://slate.com
z Advertising
stories about advertisers’ products - automobile, travel, fashion magazines
try to control the content of the magazinest t t l th t t f th i
The team:
z Publisher is in charge of the magazine
z Editorial
z Design and production
z Demographics
z Combined Technology Offers More Choices
put table of contents and some articles on its Web site - lure new subscriberslure new subscribers > some magazines only available online - tie-in with AOL or MSN
z Combined Technology Offers More Choices
create a multimedia presentation - video, narration
z International Markets
distribution costs are higher complaints of U.S. hegemony and cultural imperialism government interference
z International Markets
distribution costs are higher complaints of U.S. hegemony and cultural
imperialism
government interference