Leadership vs. Management in New Product Development, Essays (university) of Business Management and Analysis

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New Product Development Student’s Full Name Institutional Affiliations Course Full Title Instructor Full Name Due Date

New Product Development John Kotter claims that leaders deal with change, managers with complexity. Therefore, managers and leaders have different functions and purposes. According to Kotter, both leaders and managers engage in three primary responsibilities though in different ways (Kotter, 2008). First, they decide what needs to be done, establish networks of individuals who can attain an agenda, and ensure that people execute the job. Managers use staffing and organizing to build capacity, while leaders align people with strategy and vision. Leaders have the soul, the creativity, and the passion, while managers have the mind, the persistence, and the rationale. A leader is courageous, inspiring, independent, and flexible, and at the same time, a manager is analytical, stabilizing, consulting, authoritative, and deliberate. With the mastery of these behaviors and skills, an individual can productively navigate the fields of both leadership and management. In 2007 when the iPhone first emerged, it came with all the splendor and promise of a critical Steve Jobs statement, highlighting its slick design and user interface as main selling points (Aljafari, 2016). IPhone today has transformed the entire internet economy, the mobile phone business, and in many ways, the society at large. By installing small application programs and a completely capable computer operating system on the phone, Steve made Apple Inc. one of the most recognizable and valuable brands in the world. Steve Jobs entirely fits in the Kotter’s understanding of leadership for being the soul of the company and creative therefore earning the title of the most design-savvy executive in the industry. Jobs had been working on his products for an extended period to assemble impressive product designs and the most efficient. Apple Inc. is perceived by many as the corporate personification of Jobs’ spirit.