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Visual Communication & Literacy: ART 3500/6500 Course by Paul Dunlap - Prof. Thomas P. Dun, Study Guides, Projects, Research of Art

A required writing-intensive course, visual communication & literacy, for all art majors and open to all university students. The course examines various media including visual persuasion, propaganda, animation, photography, motion pictures, television, computer-generated imagery, and the world wide web. Students are required to write research essays and are assessed through traditional testing methods. The instructor aims to enhance students' understanding of visual information and critical evaluation skills by adding video materials to the course.

Typology: Study Guides, Projects, Research

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Leaders in Information Literacy Grants Program
Application
2007-2008 Academic Year
Proposals for Spring 2008 are due February 28, 2008.
Please complete the following information and submit it to:
QEP Steering Committee
Dr. Marina Slemmons & Dr. Ross Alexander
147 Health and Natural Sciences Bldg.
North Georgia College & State University
Dahlonega, GA 30597
This is a Word form and you can type only in the gray boxes. The box will expand to fit
what you type. You can cut and paste into the gray box from another document if you wish.
Only applications submitted in this format will be considered.
Name: Paul Dunlap
March 3, 2008
Department: Fine Arts
Telephone:
706.864.1428 Fax: 706.864.1429
Email address: pdunlap@ngcsu.edu
Title of Project: Visual Communication & Literacy
Please address the following criteria. Your replies should be complete, yet succinct. Please
limit your response to approximately 500 words total.
1. Briefly describe your information literacy project – including how student learning will be
enhanced. Include information on which group(s) of students your project will benefit. Include
an approximate budget and examples of materials, texts, assignments, and other elements of the
project.
Visual Communication & Literacy (ART 3500/6500) is a required writing-intensive course
for all art majors and open to all university students. The primary purpose of the course is
to explore media-generated informational images, how we perceive them, and determine
their value. The course examines visual persuasion and propaganda, pictorial stereotypes,
animation, photography, motion pictures, television and video, computer-generated
imagery, and the world wide web. The course critically explores each media from several
perspectives including ethical responsibility, technological evolvement, historical value, and
cultural influence.
Students are required to write three brief research essays on approved topics related to
their studies. Additionally, they are tested on chapters from the text, Visual
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Leaders in Information Literacy Grants Program

Application

2007-2008 Academic Year

Proposals for Spring 2008 are due February 28, 2008.

Please complete the following information and submit it to: QEP Steering Committee Dr. Marina Slemmons & Dr. Ross Alexander 147 Health and Natural Sciences Bldg. North Georgia College & State University Dahlonega, GA 30597

This is a Word form and you can type only in the gray boxes. The box will expand to fit what you type. You can cut and paste into the gray box from another document if you wish. Only applications submitted in this format will be considered.

Name: Paul Dunlap March 3, 2008

Department: Fine Arts Telephone: 706.864.

Fax: 706.864.

Email address: pdunlap@ngcsu.edu

Title of Project: Visual Communication & Literacy

Please address the following criteria. Your replies should be complete, yet succinct. Please limit your response to approximately 500 words total.

  1. Briefly describe your information literacy project – including how student learning will be enhanced. Include information on which group(s) of students your project will benefit. Include an approximate budget and examples of materials, texts, assignments, and other elements of the project.

Visual Communication & Literacy (ART 3500/6500) is a required writing-intensive course for all art majors and open to all university students. The primary purpose of the course is to explore media-generated informational images, how we perceive them, and determine their value. The course examines visual persuasion and propaganda, pictorial stereotypes, animation, photography, motion pictures, television and video, computer-generated imagery, and the world wide web. The course critically explores each media from several perspectives including ethical responsibility, technological evolvement, historical value, and cultural influence.

Students are required to write three brief research essays on approved topics related to their studies. Additionally, they are tested on chapters from the text, Visual

Communication: Images with Messages by Paul Martin Lester. A copy of the current syllabus is attached for further inquiry.

I would like to enhance our students’ informational experiences and provide a path to more practical application of the course concepts with the addition of video materials. These videos would be housed in the Fine Arts department and be readily available for use by all fine arts faculty.

  1. List the student learning outcomes and describe how the five Information Literacy Outcomes will be addressed.

Through an in-depth examination of contemporary media, students will learn the nature of available information and develop an improved understanding of its use. In addition to the textbook, which addresses social, ethical and legal issues related to imagery, students must demonstrate their understanding of visual information through effective research methods and employ the ability to critically evaluate the sources of selected information for a specific purpose.

  1. How will you assess the effectiveness of your project? Some detail about assessment methods or tools is desirable.

The students will be assessed through traditional testing methods in an effort to evaluate their comprehension of the text. Effectiveness of critical analysis of information will be measured through research essays built on the foundational knowledge examined in the classroom and the textbook.

  1. Discuss briefly how information literacy complements your personal teaching philosophy.

Information is power. I am always interested in exploring methods of enhancing students’ understanding and sorting of the visual information we are bombarded with on a daily basis. I hope to equip them with the tools to critically evaluate the validity and practical use of visual imagery.

  1. Indicate how you will use the award to support your project or to further your professional development, or both.

The funds granted to support this project will be used to purchase video materials to supplement the course. I have identified several that will directly enhance our students understanding of the varied topics of study to include:

Images in the Media ($89.95) Film History ($89.95) Video Art ($129.95) Media Ethics ($89.95) Propaganda ($129.95) Information Literacy: The Perils of Online Research ($149.95) The End: Media at the Tipping Point (a set of 3 videos at $229.40)

These total $909.10 and can be purchased through Films for the Humanities & Sciences

Course Calendar: Week 1: 1/8: Introductions, review syllabus, talk about art objects and hand out homework.

1/10: Chapter 6, pages 67-91,Visual Persuasion in Advertising, Public Relations and

Journalism. Go over chapter & collect homework. Handout Chapter 7 homework.

Week 2:

1/15: Chapter 7, pages 92-109,Images that Injure: Pictorial Stereotypes in the Media

Go over chapter & collect homework. 1/17: Meet in Stewart Library for library reference training.

Week 3: 1/22: Students to bring in examples of stereotyping in the media for discussion. Watch excerpts from the film Sordid Lives with discussion to follow. 1/24: TEST 1: Chapters 6 & 7

Week 4:

1/29: Section 4, pages 111-119,Procedure for Analyzing a Visual Message.

Hand out form for analyzing art. Handout Chapter 11 homework. 1/31: Report to Hoag Gallery. Review and write about Art Rosenbaum’s show.

Week 5: 2/5: PAPER 1 DUE

Chapter 11, pages 200-235,Cartoons, collect homework, and view examples.

2/7: Continue discussion on Cartoons. Hand out homework for Chapter 12.

Week 6:

2/12: Chapter 12, pages 236-267,Photography. Discuss chapter and collect homework.

2/14: Continue discussion on Photography.

Week 7: 2/19: TEST 2: Chapters 11 & 12 Hand out homework for chapter 13.

2/21: Chapter 13, pages 268-309,Motion Pictures. Discuss chapter and collect homework.

Week 8: 2/26: Finish chapter discussion and begin viewing Citizen Kane. Handout Chapter 14 homework. 2/28: Complete Citizen Kane and discussion.

Week 9: 3/4: PAPER 2 DUE Report to Hoag Gallery to review Art From Georgia Schools exhibit.

3/6: Chapter 14. Pages 312-349,Television and Video. Discuss chapter and collect homework.

View video on history of television.

Week 10: 3/11: Continue discussion of television and video.

3/13: TEST 3: Chapters 13 & 14

Spring Break

Week 11: 3/25: In-class writing & handout Chapter 15 homework.

3/27: Chapter 15. Pages 350-382,Computers. Discuss chapter and collect homework.

Week 12: 4/1: Continue discussion on computers. 4/3: View computer generated film TBA. Handout Chapter 16 homework.

Week 13:

4/8: Chapter 16. Pages 383-411,World Wide Web. Discuss chapter and collect homework.

4/10: Continue discussion on the world wide web.

Week 14: 4/15: Honors Day – No Class 4/17: Report to Hoag Gallery to review Hal B. Rhodes III Annual Student Exhibition

Week 15: 4/22: TEST 4: Chapters 15 & 16

FINAL EXAM PERIOD: Saturday, April 26, 10:30-12:

Written Paper Requirements:

Paper 1: This is to be a 4 page paper and the topic must relate to or be derived from the information contained in or topics discussed around chapters 6 & 7.

Paper 2: This is to be a 4 page paper and the topic must relate to or be derived from the information contained in or topics discussed around chapters 11, 12 & 13.

Paper 3: This is your final exam and is to be a 4 page paper and the topic must relate to or be derived from the information contained in or topics discussed around any chapter from the course. This will be due at the beginning of the final exam period indicated above.

Evaluation Methods: (grading practices and weights assigned to each graded aspect of the course) Projects will be graded on numeric scale of 0-100 based on the following criteria:

Average of 4 tests 40%

North Georgia College & State University (NGCSU) is committed to the full inclusion of individuals with disabilities and to the principle of individual rights and responsibilities. To that end, the policies and procedures of NGCSU reasonably ensure that a person with a disability is not, on the basis of that disability, denied full and equal access to and the enjoyment of academic programs and co-curricular activities or otherwise is subjected to discrimination in such programs and activities.

The policies for access by individuals with disabilities at NGCSU are designed to ensure full compliance with all pertinent federal and state legislation, specifically to include Section 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act (ADA) of 1990.

To receive disability accommodations, the student should contact the Coordinator of Disability Resources, Office of Academic Support Programs, Room 121 Barnes Hall. Approval of reasonable accommodations will be made on a case-by-case basis.

The contents of this syllabus are subject to change.