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Theories about Gender and Spoken Language. The forms and functions of talk. In studying language you must study speech - but in studying language and.
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Theories about Gender and Spoken Language
The forms and functions of talk
In studying language you must study speech - but in studying language and gender you can apply what you have learned about speech but with gender as a variable - do men and women show any broad differences in the way they use spoken language?
Before going any further you should know that the consensus view (the view agreed by the leading authorities at the moment) is that gender does make a difference. You should also know that this difference is not universal - so there will be men who exhibit “feminine” conversational qualities - or women who use the conversational styles associated with men. Computer-mediated conversation (Internet chat, for example) is interesting because here people choose or assume their gender - and this may not be the same as their biological sex.
In Living Language (p. 222), George Keith and John Shuttleworth record suggestions that:
women - talk more than men, talk too much, are more polite, are indecisive/hesitant, complain and nag, ask more questions, support each other, are more co-operative, whereas men - swear more, don't talk about emotions, talk about sport more, talk about women and machines in the same way, insult each other frequently, are competitive in conversation, dominate conversation, speak with more authority, give more commands, interrupt more.
Note that some of these are objective descriptions which can be verified (ask questions, give commands) while others express unscientific, popular ideas about language and introduce non-linguistic value judgements (nag, speak with more authority).
Otto Jespersen published a set of ideas about women’s language:
women talk a lot women use half-finished sentences because they speak before they have thought about what they will say women link sentences with ‘and’ because they are emotional rather than ‘grammatical’ women use adjectives such as ‘pretty’ and ‘nice’ too much. They are also fond of saying ‘ so pretty’ and ‘ so nice’ women use adverbs too much and tend towards hyperbole women have a smaller vocabulary than men – the words they use are the ‘indispensable small change of a language’ women know their smaller vocabulary so well that they are more fluent in speaking and less hesitant than men, who are searching for the precise word in their large vocabularies novels written by ladies are much easier to read and use fewer difficult words women often gain spoken mastery of foreign languages more easily than men, but when put to the test in translating a difficult text, men prove superior women, by virtue of their sex, "shrank from coarse and gross expressions" women had a "preference for veiled and indirect expressions" which preclude them from being as effective as men. women had a debilitating effect upon the language and it was reasonable for men "certainly with great justice [to] object that there is a danger of the language becoming languid and insipid if we are to content ourselves with women's expressions." men are responsible for introducing new words into the language
we turn up the heat?” “Would you like to just pass me that cup?”)
Use indirect commands and requests: (e.g. “My, isn't it cold in here?” - request to close a window)
Avoid slang and avoid coarse language or expletives: ‘Oh dear’ rather than ‘Shit’
Avoid making threats, using aggressive language and insults
Lack a sense of humour: women don’t tell jokes well and don't understand the punch line of jokes.
William O’Barr and Bowman Atkins, Women’s Language or Powerless Language? (1980)
O’Barr and Atkins studied language use in the courtroom to test if Lakoff’s ideas fitted this specific context. They found that the language use associated with women by Lakoff was exhibited by both men and women whenever they were in a powerless situation in the courtroom. They renamed these features of language ‘powerless language’ rather than ‘women’s language’ and pointed to women speakers who did not fit Lakoff’s claims (they were in powerful positions in the courtroom, being well-educated professionals who were accorded status in the courtroom).
Task 1 – Evaluating Theory
Consider what you have read so far of Jespersen, Lakoff and O’Barr and Atkins.
Answer the questions below:
Task 3 – Family and Gender
Consider the way you interact with your family at home – does your experience match the conclusions of Zimmerman and West?
Give examples and try to explain why you think it does/doesn’t Transcribe a conversation at home in order to support your argument Use the data you have transcribed to provide evidence Link to theory
Write an evaluation based on your findings.
Dominance model - Dale Spender
Dale Spender advocates a radical view of language as embodying structures that sustain male power. She refers to the work of Zimmerman and West, to the view of the male as norm and to her own idea of patriarchal order. She claims that it is especially difficult to challenge this power system, since the way that we think of the world is part of, and reinforces, this male power:
"The crux of our difficulties lies in being able to identify and transform the rules which govern our behaviour and which bring patriarchal order into existence. Yet the tools we have for doing this are part of that patriarchal order. While we can modify, we must none the less use the only language, the only classification scheme which is at our disposal. We must use it in a way that is acceptable and meaningful. But that very language and the conditions for its use in turn structure a patriarchal order." Dominance model - Pamela Fishman
Pamela Fishman argues in Interaction: the Work Women Do (1983) that conversation between the sexes sometimes fails, not because of anything inherent in the way women talk, but because of how men respond, or don't respond. Her very memorable phrase for the work that women do to keep a conversation going is ‘conversational shitwork’ (1977)
In Conversational Insecurity (1990) Fishman questions Robin Lakoff's theories. Lakoff suggests that asking questions shows women's insecurity and hesitancy in communication, whereas Fishman looks at questions as an attribute of interactions: Women ask questions because of the power of these, not because of their personality weaknesses. Fishman also claims that in mixed-sex language interactions, men speak on average for twice as long as women.
Jennifer Coates (1980s)
On the issue of topic management and topic shifts:
Men will often reject a topic of conversation introduced by women while women will accept the topics introduced by men Men discuss ‘male’ topics e.g. business, sport, politics, economics Women are more likely to initiate conversation than men, but less likely to make the conversation succeed
Swearing
Etiquette
Anthropomorphism
Social group
Social Network
Marking
Tautology
Patronyms
Endearment
Matronyms
Connotations
Collocations
Lexical Priming
Task 4 – Public Speech
Read the following speech and annotate applying theories that you have already studied Consider how Watson is representing herself Identify devices used in her public speech
Public speaking: Analysing a rhetorical speech
On Saturday, September 20, British actress and Goodwill Ambassador for UN Women, Emma Watson, gave a speech about gender inequality and how to fight it. In doing so, she launched the HeForShe initiative, which aims to get men and boys to pledge to join the feminist fight for gender equality. Below is the full transcript of her thirteen-minute speech. Highlight and make notes on various characteristics that make this a good persuasive speech:
Your notes
“Today we are launching a campaign called for HeForShe. I am reaching out to you because we need your help. We want to end gender inequality, and to do this, we need everyone involved. This is the first campaign of its kind at the UN. We want to try to mobilize as many men and boys as possible to be advocates for change. And, we don’t just want to talk about it. We want to try and make sure that it’s tangible.
I was appointed as Goodwill Ambassador for UN Women six months ago. And, the more I spoke about feminism, the more I realized that fighting for women’s rights has too often become synonymous with man-hating. If there is one thing I know for certain, it is that this has to stop.
For the record, feminism by definition is the belief that men and women should have equal rights and opportunities. It is the theory of political, economic and social equality of the sexes.
assume that I would go less far because I might give birth to a child one day. These influences were the gender equality ambassadors that made me who I am today. They may not know it, but they are the inadvertent feminists that are changing the world today. We need more of those.
And if you still hate the word, it is not the word that is important. It’s the idea and the ambition behind it, because not all women have received the same rights I have. In fact, statistically, very few have.
In 1997, Hillary Clinton made a famous speech in Beijing about women’s rights. Sadly, many of the things that she wanted to change are still true today. But what stood out for me the most was that less than thirty percent of the audience were male. How can we effect change in the world when only half of it is invited or feel welcome to participate in the conversation?
Men, I would like to take this opportunity to extend your formal invitation. Gender equality is your issue, too. Because to date, I’ve seen my father’s role as a parent being valued less by society, despite my need of his presence as a child, as much as my mother’s. I’ve seen young men suffering from mental illness, unable to ask for help for fear it would make them less of a man. In fact, in the UK, suicide is the biggest killer of men between 20 to 49, eclipsing road accidents, cancer and coronary heart disease. I’ve seen men made fragile and insecure by a distorted sense of what constitutes male success. Men don’t have the benefits of equality, either.
We don’t often talk about men being imprisoned by gender stereotypes, but I can see that they are, and that when they are free, things will change for women as a
natural consequence. If men don’t have to be aggressive in order to be accepted, women won’t feel compelled to be submissive. If men don’t have to control, women won’t have to be controlled.
Both men and women should feel free to be sensitive. Both men and women should feel free to be strong. It is time that we all perceive gender on a spectrum, instead of two sets of opposing ideals. If we stop defining each other by what we are not, and start defining ourselves by who we are, we can all be freer, and this is what HeForShe is about. It’s about freedom.
I want men to take up this mantle so that their daughters, sisters, and mothers can be free from prejudice, but also so that their sons have permission to be vulnerable and human too, reclaim those parts of themselves they abandoned, and in doing so, be a more true and complete version of themselves.
You might be thinking, “Who is this Harry Potter girl, and what is she doing speaking at the UN?” And, it’s a really good question. I’ve been asking myself the same thing.
All I know is that I care about this problem, and I want to make it better. And, having seen what I’ve seen, and given the chance, I feel it is my responsibility to say something.
Statesman Edmund Burke said, “All that is needed for the forces of evil to triumph is for good men and women to do nothing.”
In my nervousness for this speech and in my moments of doubt, I told myself firmly, “If not me, who? If not now, when?” If you have similar doubts when opportunities are presented to you, I hope those words will be
Metaphors (non-literal expressions) Appeal to personal experience (may be in the form of short stories) Superlatives (the extreme case e.g. greatest, biggest, strongest) Direct imperatives used in moderation (command statements) Reference to a greater cause Abstract nouns (such as; courage, love, peace etc...) Use of ethical / moral terminology (e.g. right, wrong, good, bad, evil…) Well placed pauses Repetition of selected words or phrases for emphasis Valuing the audience Antithesis (putting opposite or contrasting words close together) Appropriate humor Conditionals (take the form: “If A then B”)
General features of a good persuasive speech:
Well balanced (use a variety of rhetorical devices) Conveys genuine emotion Well-structured / logical Appeals to various types of character (intellectual / emotional) A good length (generally no longer than 10-15 minutes depending on the audience) A good pace (steady- not to slow and not to fast)- the speed people think Adopts a humble possible position Challenges attitudes, values and ideals
Things to avoid:
Avoid overusing one rhetorical device (e.g. too much academic language, you can relate to the speaker, too many imperatives- it may sound too bossy)
Avoid extreme emotion (unless they are extreme circumstances)
Avoid belittling / name calling anyone who disagrees
Task 5 – Advertising
Annotate the features of the adverts below Answer the following question:
How is advertising used to create representations of gender?
In your response you could include the following: