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key successful factors of mercedes, Lecture notes of Marketing

European School of Economics (ESE)Marketing

Key success factor (KSF) Those functions, activities, or business practices, defined by the market not the company, and as viewed by customers that are critical to the company/customer relationship. Key Success Factors (KSF) are generally three to five areas that a company may focus on, to attain its vision.

Typology: Lecture notes

2018/2019

Uploaded on 12/16/2019

karim-amir
karim-amir 🇬🇧

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Key success factors of Mercedes Benz
- Brand: Company’s well-known brand with great reputation is one of the main
reasons the buyer considers buying Mercedes Benz
- Design: It is also one of the main reason the buyer consider buying Mercedes
because of its prestige design
- quality and reliability

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Key success factors of Mercedes Benz

  • Brand: Company’s well-known brand with great reputation is one of the main reasons the buyer considers buying Mercedes Benz
  • Design: It is also one of the main reason the buyer consider buying Mercedes because of its prestige design
  • quality and reliability