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The concept of Strategy as Practice (SAP), which views strategy as a social activity that occurs wherever people engage in business-related thinking. various settings where strategy happens, the importance of micro practices, and the value of studying strategy as practice. It also introduces the five core questions of SAP and the principles supporting this perspective.
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“The Aggregation of Marginal Gains” "The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by 1%, you will get a significant increase when you put them all together. There's fitness and conditioning, of course, but there are other things that might seem on the periphery, like sleeping in the right position, having the same pillow when you are away and training in different places. Do you really know how to clean your hands? Without leaving the bits between your fingers? If you do things like that properly, you will get ill a little bit less. They're tiny things but if you clump them together it makes a big difference.“ Dave Brailsford, BBC News, 8 August 2012 Importance of micro practices and strategising? The importance of the mundane
London 2012 cycling event: Medal table by nation Posn Nation Gold Silver Bronze Total 1 Great Britain 8 2 2 12 2 Germany 1 4 1 6 3 France 1 3 0 4 4 Australia 1 2 3 6 5 USA 1 2 1 4 6 Colombia 1 1 1 3 7 Netherlands 1 0 2 3 8= Czech Republic 1 0 0 1 8= Denmark 1 0 0 1 8= Kazakhstan 1 0 0 1 8= Latvia 1 0 0 1 12 China 0 2 1 3 13 New Zealand 0 1 2 3 14 Switzerland 0 1 0 1 15 Russia 0 0 2 2 16= Canada 0 0 1 1 16= Hong Kong 0 0 1 1 16= Italy 0 0 1 1 16= Norway 0 0 1 1 Source: www.cyclingweekly.co.uk
Jarzabkowski, et al, 2007
Introducing Strategy-as- Practice
Some Theoretical Resources for SAP
Social Theories of Practice Philosophical Pragmatism