Identifying opportunities of Marry Brown in international market
Accessibility
Marrybrown is a well-known fast food operator located in Malaysia. Marry Brown has
also gained a foothold in Malaysia. There are more than 350 branches not only in
Malaysia, but even abroad, such as in China, India, Sri Lanka, Maldives, Africa, the
Middle East and Myanmar. However, Marry Brown is in the declining stage of the
product life cycle. This is because fast food giants such as KFC and McDonald's and
others have various international brands in all regions of the country. In order to face the
competition head-on, Marry Brown launched the slogan of "something different", which
also means that the company will personalize the products they produce, which also
means that they will bring consumers a new dining experience (Marrybrown, 2021). They
will launch unique food varieties such as nasi lemak, chicken porridge, curry noodles and
so on. These products will have a certain appeal for those who want to taste Asian-style
food abroad (Marrybrown meal,2021). Marrybrown is also focusing on providing
customers with organic food, using organic raw materials in the food provided. Because
Marry Brown knows that people all over the country now pay great attention to health
awareness, this is also the market where Marry Brown shifts its industry to organic
products. Through Marrybrown's changes, this will also establish a good corporate image
for their brands and also change consumers' perceptions of unhealthy fast food in a
different light.
Profitability
Market size
