The Role of the Press in Knowledge Dissemination and Social Awakening in India, Study notes of Communication

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Role of Press in

knowledge dissemination and

social awakening

DR J BALAMURUGAN

Introduction

 The term 'mass' refers to a large body of people in a compact group. The mass consists of an audience unseen and unknown.  Mass Media, comprises the institutions and techniques by which specialized groups employ technological devices like Press, Radio, Television, Computer, films, Internet etc. to disseminate knowledge: to large heterogeneous as well as widely dispersed audience.  Mass Media has been universally characterized by four attributes these are: (1) Broad appeal (2) Speed (3) Availability (4) Low cost.

Press in India

 The introduction of printing press in India was an event of revolutionary significance in the life of Indian people.  Raja Ram Mohan Roy was the founder of the nationalist press in India.  The awakening and growth of national consciousness among them gave rise to the nationalist press.  The history of the Indian Press was the history of the increasing diminution of its liberty, in spite of minor vicissitudes.  The history of Indian nationalism proves that the freedom of the Press in India suffered a proportional curtailment.

Conti..

 Till 1908, the Indian Press enjoyed considerable freedom.  However, due to the phenomenal growth of the nationalist movement , the Newspaper Act was passed in 1908 and the Indian Press Act in 1910.  The Indian Press enjoyed relative freedom till 1930.  However, the Press Law of 1932 and Foreign Relations Act of 1932 diminished the freedom of the Indian Press.

 The Press alone made possible exchanged of views among different social groups of different parts of the country.  The establishment and extension of the Press in India brought about a closer and intellectual contact between the Indian people.  The Press also helped the growth of provincial literatures and cultures , which were provincial in form and national in content. Knowledge dissemination and social awakening

 The Press was an effective weapons in the hands of social reform groups to expose social evils such as caste fetters, child marriage, ban on remarriage of widows, social, legal and other inequalities from which women suffered and others.  It also helped them to organize propaganda against such inhuman institutions as untouchability.  It became a weapon in their hands to proclaim to the masses, principles, programmes, and methods of democratic reconstruction of the Indian society. Knowledge dissemination and social awakening

Advantages of Newspaper

 Newspaper is read by huge number of population, so news or information can be made available easily.  Newspaper is not very expensive so anyone can buy newspaper.  If anyone wants to publish advertisement or any useful information then he can publish easily in any size format or any page of newspaper.  Reader can read news any time whenever he wish and able to read information again and again.  Now a days newspaper is made available directly to your house by many vendors, so no need to go and buy newspaper everyday.  Newspaper is available in various languages so you can choose the newspaper of your choice.

Advantages of Newspaper

 Newspapers are lighter in weight hence it is easy to carry anywhere you want.  Almost all the latest news are covered in the newspaper which gives information about the latest trend going on in the world.  You can also increase vocubulary and general knowledge by reading newspaper daily and regularly.  Weather report, sports events, business news, local news as well as world news is available in newspaper.  Entertaining things like puzzles, stories and crosswords are also available in the newspaper.  Newspaper are ecofriendly and easy to recycle.

Benefits of Press

 Cheap  Back volume  Multiple information  Regional languages  Door delivery or open market  By post  Chart, statistics, graphs with history/comparison  Without electricity  Easy to carry in travelling  Via Digital

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