Why study
INNOVATION
LEADERSHIP &
ENTREPRENEUR-
SHIP?
Entrepreneurship takes a comprehen-
sive view of business by focusing on
the strategic thinking needed to run
the entire business, rather than em-
phasizing one specific function within
a business. The Innovation Leader-
ship and Entrepreneurship program
uses an active-learning model where,
through hands-on work, students not
only learn about entrepreneurship
but experience the challenge and
thrill of running a business.
What are the DEGREE
OPTIONS?
Bachelor of Science in Business
Administration (B.S.B.A.) in Innova-
tion Leadership and Entrepreneur-
ship
Bachelor of Science (B.S.) in Entre-
preneurship.
NOTE: Students may opt to dual major
in Entrepreneurship and Manage-
ment as well as Entrepreneurship and
Marketing. Entrepreneurship is also
offered as a minor.
The (B.S.B.A.) with a major in innova-
tion leadership and entrepreneurship
option places emphasis on teaching
you how to think creatively so that
you may work within small or large
business firms or go into business
for yourself. The program takes a
practical hands-on approach under
the direction of a faculty composed of
entrepreneurs.
The B.S. in Entrepreneurship option
provides extensive training in how
to develop and assess the feasibility
of new business ideas; plan for the
creation of a new enterprise; ob-
tain physical, human, and financial
resources; and operate and expand
a small enterprise once created.
The program provides the flexibility
for students to develop the types of
businesses they wish to pursue.
What is the
UNDERGRADUATE
ADMISSION
PROCESS?
Any currently enrolled student at
WCU may declare either major via
the Advising Center located in Killian
Annex. Please make an appointment
with your advisor via your MyWCU
student portal.
What JOBS ARE
AVAILABLE?
In addition to pursuing their own
businesses, our graduates are pre-
pared to become a variety of profes-
sionals including business managers,
business analysts and consultants,
bank managers, marketing managers
and analysts, property managers,
non-profit directors, technical direc-
tors, public relations professionals, and
more. NOTE: Advanced degrees may be
required for some of the above careers.
Please speak with an advisor or career
counselor for more information.
Who employs
ENTREPRENEUR-
SHIP graduates?
Our graduates work for a variety of
employers including private firms,
non-profit organizations, federal, state,
and local government agencies, busi-
nesses and industries, tax preparation
companies, hospitals and healthcare
organizations, banks and other finan-
cial organizations, management enter-
prises, and educational institutions.
INNOVATION LEADERSHIP & ENTREPRENEURSHIP?
What can I do with a degree in...
