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The concept of distribution, which is the activity of selling and delivering products and services from the manufacturer to the customer. It describes the different types of distribution channels, such as direct and indirect, and their advantages and disadvantages. The document also covers the functions of distribution channels, including information transfer, payments, and logistics. diagrams and tables to illustrate the concepts.
Typology: Schemes and Mind Maps
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● Connects produces with customers ● Completes transaction ● Handles logistics ● Financing ● Post sale support
More or less has the same meaning Marketing channel Channel of distribution Distribution Distribution system channel
Types of Distribution Channels While a distribution channel may seem endless at times, there are three main types of channels, all of which include the combination of a producer, wholesaler, retailer, and end consumer.
NOTE A distribution channel, also known as placement, is part of a company's marketing strategy, which also includes the product, promotion, and price.