Pass Marks: 50
ASSIGNMENT No. 2
(Units: 5–9)
Total Marks: 100 Pass Marks: 50
Q. 1 Write a detailed note on the influence of extra-organizational factors on media
content. To what extent, in your view, each of these factors influence media content
in Pakistan? (25)
Q. 2 Explain the ideological factors influencing media content. Elaborate your answer
with the factors as identified by Shoemaker and Reese. Do you see any ideological
influence on media content in Pakistan? (25)
Q. 3 Write an essay on the importance of research on media content. How content and
effects studies improve our understanding of the role of mass media in society? (25)
Q. 4 Critically evaluate prepositions and hypotheses about influences on media content
as set out by Shoemaker and Reese. To what extent, in your opinion, these
prepositions explain media content in Pakistani media? Give reasons in support of
your opinion. (25)
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