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HUBSPOT INBOUND MARKETING CERTIFICATION
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On which social network should you share content most frequently? Facebook LinkedIn Twitter Pinterest ------CORRECT ANSWER---------------Twitter What is social listening? Having conversations with individuals talking about your industry, brand, products, and services. Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. Tracking, analyzing, and responding to conversations across the internet. Participating in art, music, and government. ------CORRECT ANSWER------ ---------Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more What is social engagement? The step you take to have conversations with individuals talking about your industry, brand, products, and services. The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more. How you track, analyze, and respond to conversations across the internet. A method of changing art, music, governments, and businesses. ------ CORRECT ANSWER---------------The step you take to have conversations with individuals talking about your industry, brand, products, and services.
True or false? Social listening can help you find leads. ------CORRECT ANSWER---------------true All of the following are metrics you need to track in your social media audit EXCEPT: Engagement Bounce rate Content performance Content publish times ------CORRECT ANSWER---------------Bounce rate What is a social media audit? A hard look at the data from all your social accounts and the social conversations about your brand and your competitors. A method to direct your audience in all channels to the best way they can have a conversation with you. A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before. A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads. ------CORRECT ANSWER---------------A hard look at the data from all your social accounts and the social conversations about your brand and your competitors Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur? Close Delight Attract Convert ------CORRECT ANSWER---------------Close
Awareness, consideration, and conversion Awareness, decision, and delight ------CORRECT ANSWER--------------- Awareness, consideration, and decision Fill in the blank: You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. This is an example of a __. SMART goal Conversion path Lead nurturing campaign Content strategy ------CORRECT ANSWER---------------SMART goal What is a conversation? A conversation is an interactive communication between two or more parties. A conversation is an interactive communication that can only occur in person or over the phone. A conversation is an interactive communication between robots. A conversation is the passive communication that occurs through likes and shares on social media channels. ------CORRECT ANSWER---------------A conversation is an interactive communication between two or more parties. Where do conversations fit into your inbound marketing strategy? Conversations fit into your inbound marketing strategy because you're going to need to have one with your team now that you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion is for inbound marketers. By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship- focused way.
By using channels that your buyers personas consider "trendy," your brand maintains its reputation of being relevant and up to date. ------CORRECT ANSWER---------------By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way. What role does optimization play in your conversational growth strategy? Unlike conversions, conversations are evergreen and don't need to be optimized. As conversations are unique exchanges with many website visitors, they cannot be optimized. Conversations need to be optimized once every four months. You need to iterate and optimize your conversations over time. ------ CORRECT ANSWER---------------You need to iterate and optimize your conversations over time. What is shared knowledge? The collective hive mind of HubSpot users. Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns. Shared knowledge is the data you purchase in lists. The information you repurpose across channels for your website visitors. --- ---CORRECT ANSWER---------------Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns. Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT: Adding more buttons to your page to frame the conversion Removing the navigation bar Carefully placing your pop-ups
The method by which you encourage someone to read your well-crafted automated email. ------CORRECT ANSWER---------------The method by which you encourage someone on your site to move down your funnel. True or false? Conversion optimization can positively impact your return on investment. ------CORRECT ANSWER---------------true What is conversion optimization? Conversion optimization is investment that produces reliable month-over- month growth. Your website becomes stronger as you continue to measure, iterate, and act. Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. ------CORRECT ANSWER---------------Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. How long should you let your conversion optimization experiments run (on average)? 1 week 4 weeks 12 weeks 48 weeks ------CORRECT ANSWER---------------4 weeks
All of the following are examples of a SMART goal EXCEPT: Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. ------CORRECT ANSWER--------------- Significantly reduce the amount of time the team spends on creating content. Which of the following is NOT a category you should organize your content audit by? (HubSpot Inbound Marketing) Buyer's journey stage Content length Lifecycle Stage Content title ------CORRECT ANSWER---------------Content length True or false? Social media is a key driver for word-of-mouth marketing. ---- --CORRECT ANSWER---------------true Which of the following is NOT a benefit of having a social media strategy? Social media helps you expand your other marketing efforts. Social media helps you attract buyers. Social media helps you send better emails. Social media is a key driver for word-of-mouth marketing. ------CORRECT ANSWER---------------Social media helps you send better emails. True or false? A buyer persona is as important as business objectives when developing a social media strategy. ------CORRECT ANSWER--------- ------true
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more Tracking, analyzing, and responding to conversations across the internet Participating in art, music, and government ------CORRECT ANSWER------- --------Having conversations with individuals talking about your industry, brand, products, and services True or false? Social content is only used during the attract and delight stages of the inbound methodology. ------CORRECT ANSWER--------------- False Fill in the blank: If you plan to do real-time marketing, you'll need to use __________. An influencer marketing agency Paid advertising Social listening Animated .gifs ------CORRECT ANSWER---------------Social listening Fill in the blank: Instagram stories are a great way to _____________. demonstrate complex concepts quickly and easily directly message a customer to answer a question deliver video podcasts drive traffic and engagement ------CORRECT ANSWER---------------drive traffic and engagement True or false? It's necessary to conduct a social media audit every 2- 3 years. ------CORRECT ANSWER---------------False
True or false? Prospects who follow a company's social channels are more likely to convert into customers. ------CORRECT ANSWER---------------true True or false? A customer's buying journey is ever-evolving. You should make updates as you learn more about your buyer persona. ------ CORRECT ANSWER---------------True Fill in the blank: __________ visually represents users' clicks, taps, and scrolling behavior so that you can understand what users want, care about, and interact with on your site. Hotjar Google analytics Quora Buzzsumo ------CORRECT ANSWER---------------Hotjar All of the following are helpful ways to promote your pillar pages on your website EXCEPT: Top navigation A dedicated section with a CTA near the top of the homepage A link on every website page even if the content isn't relevant All are true ------CORRECT ANSWER---------------A link on every website page even if the content isn't relevant Fill in the blank: _________ is Google's machine-learning artificial intelligence system that interprets people's searches to find pages that might not have the exact words they searched for. Panda Hummingbird RankBrain
Marketing automation is a key piece of lead nurturing because it's how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions Tools to help automate sales-specific actions The thought process behind delivering information in lead nurturing The software that is used for your entire inbound strategy ------CORRECT ANSWER---------------The software that exists with the goal of automating your marketing actions What are three key elements that any lead nurturing strategy will need? Contact management, segmentation, and the buyer's journey Buyer personas, the buyer's journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and the buyer's journey ------CORRECT ANSWER---------------Contact management, segmentation, and the buyer's journey What are the three stages of the buyer's journey? Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and conversion Awareness, decision, and delight ------CORRECT ANSWER--------------- Awareness, consideration, and decision True or false? You can nurture both your leads and your customers. ------ CORRECT ANSWER---------------true
Why are conversations important in an inbound strategy? You need to have conversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations can deliver your content in a consistent and relationship- focused way. Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space. ------CORRECT ANSWER---------------Conversations can deliver your content in a consistent and relationship-focused way. What is a conversational growth strategy? The long-term planning, creation, and management of your content marketing efforts The delivery of the right message to the right person at the right time, every time The creation and management of your combined conversion efforts The long-term planning, creation, and management of your professional network ------CORRECT ANSWER---------------The delivery of the right message to the right person at the right time, every time What are the steps to implementing a conversational growth strategy? Think, Plan, Build Think, Plan, Grow Think, Optimize, Chat Chat, Spend, Share ------CORRECT ANSWER---------------Think, Plan, Grow Which three elements are important to consider when determining if you should start to automate a conversation on your website?
Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team. Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form. Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it. Divide your total number of website visitors by your total number of company employees. ------CORRECT ANSWER---------------Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it. Each example below is a great way to prevent too much distraction in your conversion path EXCEPT: Adding more buttons to your page to frame the conversion Removing the navigation bar Using simple, compelling copy to frame your content offer Experimenting with the design or layout of the page ------CORRECT ANSWER---------------Adding more buttons to your page to frame the conversion What does the acronym SMART stand for in SMART goals? Specific, Marketable, Attractive, Responsible, Testable Specific, Marketable, Attainable, Relevant, Testable Specific, Measurable, Attainable, Relevant, Timely Specific, Measurable, Attractive, Relevant, Timely ------CORRECT ANSWER---------------Specific, Measurable, Attainable, Relevant, Timely Fill in the blank: a conversion path is the method by which you encourage someone to __________. move down your funnel
visit your site from social media spend 30 minutes or more on your website read your well-crafted automated email ------CORRECT ANSWER------------ ---move down your funnel What are the steps for creating a conversion path? Attract, convert a lead, close a deal, and delight a customer. Create awareness, determine your end point, chart your course, and analyze. Create awareness, determine your end point, chart your course, build a ship, ahoy matey. Create awareness, chart your course, optimize, convert a qualified lead. ---- --CORRECT ANSWER---------------Create awareness, determine your end point, chart your course, and analyze. True or false? Conversion optimization is NOT an iterative process. ------ CORRECT ANSWER---------------false Conversion optimization is __________. Investment that produces reliable month-over-month growth. focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action. the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity. ------CORRECT ANSWER---------------the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action What are the steps of conversion optimization?
You're tasked with improving the conversion rate on your product and services page over time. You think that changing the page's copy will positively impact the overall conversion rate. Which of the following is an example of a good hypothesis for this optimization experiment? I think this change will work because I know my buyer persona really well. By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs. The conversion rate will increase by 87%. Constant change on product and services pages increases trust. By changing this page's copy, the conversion rate will increase. ------ CORRECT ANSWER---------------By changing this page's copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona's needs. You work for a travel agency and need to write your next blog post. What topic should you write about to attract families that have never heard of you and are looking to take a vacation? The latest trip that your agency organized for a family The affordable pricing of your family-friendly vacation packages The best family-friendly vacation destinations Why your agency provides the best experience for families ------CORRECT ANSWER---------------The best family-friendly vacation destinations Your boss wants a report on the success of your blog. What information should you NOT analyze? Number of views for each post Popular articles by topic, author, or promotion channel Number of clicks on the offer within the post Number of keywords per blog post ------CORRECT ANSWER--------------- Number of keywords per blog post
What are some reasons to have a Facebook business page rather than a personal page? Choose all that apply. You must have a business page by Facebook. You have access to analytics. You can have up to 10,000 followers You can add a mission statement. ------CORRECT ANSWER--------------- You must have a business page by Facebook. You have access to analytics. You can add a mission statement. When creating a blog title, why do the number of characters in the title matter? It doesn't matter as long as the title is descriptive. Search engines show a limited amount of characters and a cut off title could affect click-through rates. If the blog post will be shared on Twitter, a tweet can only have 140 characters. You should only be including one primary keyword within your title. - ----- CORRECT ANSWER---------------Search engines show a limited amount of characters and a cut off title could affect click-through rates. Which of the following would be the most appropriate call-to-action to place at the bottom of an awareness-stage blog post? "Request Your Free Consultation" "Your Custom Quote Is Waiting for You" "Download a Team Communication Guide" "Download Our Pricing Guide" ------CORRECT ANSWER--------------- "Download a Team Communication Guide"
