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HOOTSUITE CERTIFICATION EXAM AND
PRACTICE QUESTIONS NEWEST 2024
ACTUAL EXAM COMPLETE 350
QUESTIONS AND CORRECT DETAILED
ANSWERS (VERIFIED ANSWERS)
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Which one of the following is not a use case for the Hootsuite Organizations feature? A) Control off-brand communications B) Plan the content publishing schedule in a calendar format C) Limit access to social network passwords D) Facilitate team collaboration to address customer feedback on social media E) Specify what actions team members have permission to perform in Hootsuite - ....ANSWER...B) Plan the content publishing schedule in a calendar format Publisher's calendar view is especially useful for: A) monitoring whether a customer service query has been addressed B) seeing all your scheduled posts in a single list C) approving messages composed by team members D) identifying gaps in your publishing schedule - ....ANSWER...D) identifying gaps in your publishing schedule
By setting a team member's permissions to 'Can Edit' on a Board in Hootsuite Analytics, you are granting them: A) full editing rights to that Board B) 'Can Edit' is not a valid setting for Boards C) partial editing rights D) Team Admin level permissions for that Board E) Admin level permissions for that Board - ....ANSWER...A) full editing rights to that Board A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of: A) trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps B) overviews, which are pre- set collections of metrics data C) campaigns, each of which are targeted at a social media objective or goal D) Widgets/Metrics, which are individual displays of a specific metric E) templates, which are individual displays of a specific metric - ....ANSWER...D) Widgets/Metrics, which are individual displays of a specific metric Hootsuite Mobile gives you access to: A) Publisher, Comments, Compose Box, Search, Insights B) Streams, Campaigns, Search, Insights, Settings C) Publisher, Streams, Campaigns, Insights, Settings D) Streams, Content Library, Insights, Search and Settings E) Streams, Publisher, Compose box, Search and Settings - ....ANSWER...E) Streams, Publisher, Compose box, Search and Settings
D) so you can track the conversations happening in your area and efficiently connect with potential new customers E) you cannot search by Instagram user profile in Hootsuite, only location, hashtag, and search term/phrase - ....ANSWER...A) so you can frequently and easily engage with key influencer's content and potentially draw their attention back to your profile There are several ways you can schedule messages in Hootsuite. Which of the following doesn't belong? A) From within the Compose Box (manual and auto- schedule) B) Using the bulk uploader C) From within the calendar view in the Publisher D) From the drop down menu in a search stream - ....ANSWER...D) From the drop down menu in a search stream It's important to consider adjusting a user's Social Network permissions (or access) because: A) it allows customer service queries to be 'auto-assigned' to the relevant team B) you may not want every team or member to have access to every social network C) it's a required step for posting anything to a social network D) without it, the network won't appear in the Social Profile Picked in the Compose Box - ....ANSWER...B) you may not want every team or member to have access to every social network Hootsuite's mobile app let's you see all the posts you've scheduled and adjust publishing times to fine tune how
you're targeting your audience. You can access this functionality in the A) Teams and Assignments B) Streams C) Publisher D) Search and Settings E) Compose Box - ....ANSWER...C) Publisher Clicking the Settings Icon in Hootsuite Campaigns let's you specify things like how often people can submit entries. When you're getting started, a good rule of thumb is to: A) Hootsuite Campaigns sets this number automatically for you; it's not user-specifiable B) let people submit only one entry for the life of the campaign; allowing more may put you in breach of a social network's Terms of Service agreement C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign D) let people submit as many entries as they wish; this will engage your most motivated contestants - ....ANSWER...C) let people cast one entry per day; this will keep dedicated fans coming back, without overwhelming the campaign To find all mentions of your competitor's branded hashtag within a given radius of a store you've opened up in a new city, you should: A) set up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new store B) create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtag
A) turning on the Approvals Queue, which would require Admin approval of each RSS Feed post B) specifying under Preferences ---->RSS Feed the audience types who should C) receive the RSS feed updates (e.g., by age, gender, occupation, etc) D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour E) specifying under Preferences ---->RSS Feed the topics/formats you'd like excluded - ....ANSWER...D) setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour When selecting a campaign type in Hootsuite Campaigns, acquire email leads with an attractive prize, and to simply get people to sign up for a special event, newsletter, or special offer. A) Sign Ups, Like Gate/Age Gate B) Offers, Forms C) Social Promotions Builder, Social Media Campaigns Builder D) Social Sweepstakes, Sign Ups E) Social Sweepstake, Entry Form - ....ANSWER...D) Social Sweepstakes, Sign Ups Unlike the Overview, which offers one set of aggregated unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization. you'd use to engage fans and analytics data, allows you to run an
A) the Metrics module in Hootsuite Social Data B) the Insights feature of Hootsuite Analytics C) the Social Data feature in Hootsuite Insights D) the Analytics module in Hootsuite Metrics E) the Boards feature within Hootsuite Analytics - ....ANSWER...E) the Boards feature within Hootsuite Analytics When using Hootsuite's Bulk Scheduling feature, all messages must be scheduled at least minutes ahead of when you plan to import the .csv file into Hootsuite. A) 90 B) 10 C) 30 D) 2 - ....ANSWER...B) 10 A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like: A) brand conversation by country, # of published tweets,
of LinkedIn status updates B) pick up time, handling
time, resolution time C) share of voice, follower growth, recent posts, overall post volume D) first response time, first response time by team, shortened links, total clicks E) total clicks, clicks by country, or reaction topic - ....ANSWER...E) total clicks, clicks by country, or reaction topic
Which one of the following is not an option in the compose box? A) Suggested Content Scheduling B) Bulk-uploader C) Auto-schedule D) Manually schedule E) Using the View Date in Publisher button - ....ANSWER...B) Bulk-uploader The number of social networks a user can add to Hootsuite is: A) variable, depending on plan type B) 50, regardless of plan type or user C) 20, regardless of plan type or user D) unlimited for all users - ....ANSWER...A) variable, depending on plan type With Hootsuite's Mobile App you can share with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom. A) Engagement Streams B) Message Approvals C) The Publisher D) Content Library E) Campaigns - ....ANSWER...A) Engagement Streams When using the Overview module to learn about your metrics data, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit? A) To provide an estimate of future trends
B) To put your analytics results in a more historical perspective C) To make it easier to generate ROI reports for key stakeholders D) This is not a feature of Overview - ....ANSWER...B) To put your analytics results in a more historical perspective The majority of employees in your Hootsuite Organization will have 'default' permissions, which means: A) they are not able to manage the structure of the Organization B) they are able to manage the structure of the Organization C) they've been granted the ability to customize their own permission settings D) they are able to add Super-Admins and Admins to the structure - ....ANSWER...A) they are not able to manage the structure of the Organization Team Admins can do things like: A) edit team settings and add or remove team members and social networks B) Add Social Networks, handle billing, add new members to the Organization C) change Plan Type, remove employees from the org structure, grant Admin status to other Team Admins D) handle billing, control all permissions settings, and grant super admin status to other members of the organization - ....ANSWER...A) edit team settings and add or remove team members and social networks Hootsuite Organizations is:
A) The ability to schedule and publish messages to multiple accounts at once B) Social media analytics and metrics C) Geo-locating conversations and geo-targeting messages D) The ability to automate all your social media activities (i.e., Autopilot functionality) - ....ANSWER...A) The ability to schedule and publish messages to multiple accounts at once You can do the following actions in the Hootsuite Compose Box, except: A) convert a web address into a shortened, trackable owly link B) search for mentions of your company name C) track character count limits for the social networks your posting to D) schedule when your message should publish E) pick the social profiles to which you want to publish your message - ....ANSWER...B) search for mentions of your company name When using the Instagram Integration in Hootsuite, we easily acknowledge those who support your brand by liking and commenting on their posts. A) username search with your IG handle B) keyword search stream with phrases used to search for your company C) hashtag search stream for your branded hashtag D) dedicated tab for your Instagram friends and followers E) location search stream, with geocode set for your specific location - ....ANSWER...C) hashtag search stream for your branded hashtag recommend setting up a so you can
Which of the following is not a benefit of using Hootsuite Analytics? A) Metrics data are updated in real-time B) It's more efficient to gather metrics data in one place, rather than several different sources C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower D) Highly visual, customizable interface - ....ANSWER...C) Highly accurate estimates of the monetary value of each Like, Retweet, Share, and new Follower A Vanity URL in Hootsuite is: A) one that contains a custom domain suffix, such as .io .ly .ing .love B) a set of re-direct links provided to your organization's administrator by Hootsuite C) One web address within a larger pre-determined set of commercially available domain names associated with a certain industry segment D) a customizable, branded URL that also let's you track click through statistics - ....ANSWER...D) a customizable, branded URL that also let's you track click through statistics The purpose of the social profile picker in the Compose Box is to: A) select or deselect your existing social networks you'd like to connect to with your Hootsuite account B) select the social networks you'd like to monitor for activity relevant to your brand C) pick the social networks for which you'd like to generate a statistics report about your
E) Internal Tagging feature - ....ANSWER...A) Hootsuite's Assignments' functionality What is the main benefit of using Hootsuite to interact with your social media audiences, rather than doing so natively from the social networks themselves? A) When engaging on social networks natively, you can't use the 'auto-respond' feature for comments and mentions. B) Hootsuite allows you to see the contents of private profiles, providing more thorough and accurate customer insights C) Hootsuite provides deeper insights into users' profiles than is found on the networks themselves D) Hootsuite more accurately estimates the dollar value of a Like, Share, and Retweet E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed - ....ANSWER...E) Monitoring and responding to comments and mentions in Hootsuite is more efficient, and there's less of a chance an important engagement opportunity will be missed To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following features of the Compose Box simultaneously: A) "Geo-target" Tweets by country, tweet multiple images in a gallery format, save a tweet as a draft for future re-use B) Assign a tweet from an important attendee to your colleague for response, bulk upload multiple promotional messages for the event with a .csv file, "geo-search" for mentions of your event hashtag
C) Auto-schedule important messages, shrink long links into owly links, track click through rates for owly links D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event
- ....ANSWER...D) "Geo-search" for mentions of your event hashtag, create twitter lists with high profile attendees, monitor analytics data for sentiment around your event To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use: A) Hootsuite campaigns B) geo-targeted messages C) geo-search streams D) Internal/External Tagging E) the Hootsuite Surveillance feature - ....ANSWER...C) geo-search streams Overview and Boards are modules within which Hootsuite product? A) Hootsuite Metrics B) Hootsuite Campaigns C) Hootsuite Ads D) Hootsuite Publisher E) Hootsuite Analytics - ....ANSWER...E) Hootsuite Analytics When publishing to Instagram using Hootsuite, which step must be done within the Instagram app? A) Selecting the image you'd like to publish B) Posting the text and image to your feed
C) it's an easy way to remind yourself to respond to that social message later D) you can only assign messages to other team members; for a message to be assigned to you, it would need to be done by another team member. - ....ANSWER...C) it's an easy way to remind yourself to respond to that social message later The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go: A) Approvals and Campaigns B) Campaigns and Content Library C) Assignments and Approvals D) Search and Assignments E) Content Library and Online Education - ....ANSWER...C) Assignments and Approvals Hootsuite Mobile is useful for teams because of the following functionality: A) Content Library and Online Education B) Search and Assignments C) Approvals and Campaigns D) Campaigns and Content Library E) Assignments and Approvals - ....ANSWER...E) Assignments and Approvals Within Hootsuite Analytics, you can use Widgets/Metrics, which are: A) pre-set displays of Line Charts, Tables, and TreeMaps B) tools for tracking the posts and conversations happening in your area C) executive-level overviews of common, aggregated metrics
D) pre-set campaign templates, targeted at specific social media objectives E) individual displays of a specific metric - ....ANSWER...D) pre-set campaign templates, targeted at specific social media objectives To attach an image to your message, press the icon. A) globe B) image C) paperclip D) owly - ....ANSWER...C) paperclip What are two best practices for discovering whether a message you've scheduled with Hootsuite has failed to send? A) Download a 'Past Scheduled' report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties B) Review Past Scheduled calendar view in Publisher for entries colored red C) Regularly check Publisher's 'Rejected' Tab D) Enable email notifications for failed messages under Preferences - ....ANSWER...D) Enable email notifications for failed messages under Preferences The Boards feature is: A) where you set the parameters for a Hootsuite social media campaign B) where you set up user-generated content contests C) you undertake audience testing to determine the best Ad product to purchase D) a location search stream, with geocode set for your specific location
