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Comparing Web Typography: Veer.com vs. Esther-williams.com, Study notes of Typography

An analysis of veer.com and esther-williams.com, two websites with distinct typography approaches. Veer.com is praised for its consistency, quick loading, modern design, and easy navigation. In contrast, esther-williams.com is criticized for its visual chaos, inconsistent typography, poorly saved images, and confusing navigation. Students can learn about good and bad web typography practices from this comparison.

Typology: Study notes

Pre 2010

Uploaded on 08/04/2009

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Exercise 6 // Good and Bad Web Typography
Good // veer.com
Veer is a good example of a site that is able to maintain integrity through typography
and hierarchy while still displaying a lot of content. They have appropriately styled and
saved imagery and type for quick loading and easy navigation. There is nothing worse
than waiting for sites to load bulky backgrounds or large photographs.
Navigation through this site is controlled through a series of tabs up top, which control
a larger window frame below for rotating content. Regardless of section, photography
or illustration, the user can find content easily below. It is good that they keep this
larger window consistent.
Typography is consistent in font. Various weights sizes and colors within a sans serif
type family are able to establish a strong visual aesthetic. The Veer logo is prominently
displayed in the top left and established the highest level of hierarchy. To the right
are a set of tab directing the user to various sections of their web presence. Directly
below this is a convenient search button. I really appreciate their sans serif face. Veer's
presence would be changed drastically if they used a script, or serif. Their choice
speaks to modern, creative, and up to date creatives.
The color pallet is very modern and calm. Grey, black, white, and orange create a
dynamic environment that allows the user to find photography, illustration or type,
the main thing veer is trying to market. The "merchandise" is able to shine through
consistent surroundings.
Tab buttons are a great system to achieve organization for easy navigation. They are
clean and change color according to what section you are in. This is great and helps
the user confirm that they are indeed in the type section.
Because of Veer's simplistic, yet functional design I find myself becoming a repeat
visitor. I check back for updates or new content. Their no-fuss approach is very
appealing and helps visitors want to come back. I cannot say this of all sites, but Veer
is one that I keep coming back to.
http://www.veer.com
Digital I• Professor Adams • Summer 07
HOLLY ANN SCHMIDT
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Exercise 6 // Good and Bad Web Typography

Good // veer.com

Veer is a good example of a site that is able to maintain integrity through typography

and hierarchy while still displaying a lot of content. They have appropriately styled and

saved imagery and type for quick loading and easy navigation. There is nothing worse

than waiting for sites to load bulky backgrounds or large photographs.

Navigation through this site is controlled through a series of tabs up top, which control

a larger window frame below for rotating content. Regardless of section, photography

or illustration, the user can find content easily below. It is good that they keep this

larger window consistent.

Typography is consistent in font. Various weights sizes and colors within a sans serif

type family are able to establish a strong visual aesthetic. The Veer logo is prominently

displayed in the top left and established the highest level of hierarchy. To the right

are a set of tab directing the user to various sections of their web presence. Directly

below this is a convenient search button. I really appreciate their sans serif face. Veer's

presence would be changed drastically if they used a script, or serif. Their choice

speaks to modern, creative, and up to date creatives.

The color pallet is very modern and calm. Grey, black, white, and orange create a

dynamic environment that allows the user to find photography, illustration or type,

the main thing veer is trying to market. The "merchandise" is able to shine through

consistent surroundings.

Tab buttons are a great system to achieve organization for easy navigation. They are

clean and change color according to what section you are in. This is great and helps

the user confirm that they are indeed in the type section.

Because of Veer's simplistic, yet functional design I find myself becoming a repeat

visitor. I check back for updates or new content. Their no-fuss approach is very

appealing and helps visitors want to come back. I cannot say this of all sites, but Veer

is one that I keep coming back to.

http://www.veer.com

Digital I• Professor Adams • Summer 07 HOLLY ANN SCHMIDT

SCHMIDT 

ESTHER

WILLIAMS

Born in Los Angeles, Esther Williams grew up swimming in playground pools and surfing at local beaches. By age 16, she represented the powerful Los Angeles Athletic Club swim team and had earned three national championships in both the breaststroke and freestyle. She was on the 1940 Olympic team headed for Tokyo when World War II intervened, canceling the games – along with her hopes for the gold and international fame.

Still, she was attracting attention in other ways. In 1940 newspaper sports reportage, swimmers were frequently lined up for cheesecake photos, flashing big smiles and lots of leg. With her stunning good looks and tall, well-muscled frame, Esther was a standout! It didn't take long for legendary showman Billy Rose to notice the photogenic champion. Rose needed a female lead to star opposite Olympian and screen star Johnny Weismuller in his San Francisco Aquacade review. He invited Williams up for an audition and, so the story goes, Weismuller himself picked her out of a casting call of 75 hopefuls. Her performing career had begun.

The Aquacade was a true spectacle - a Broadway musical in swimsuits complete with hundreds of

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Welcome To All Of The Wonderful Esther Williams Fans!