Exercise 6 // Good and Bad Web Typography
Good // veer.com
Veer is a good example of a site that is able to maintain integrity through typography
and hierarchy while still displaying a lot of content. They have appropriately styled and
saved imagery and type for quick loading and easy navigation. There is nothing worse
than waiting for sites to load bulky backgrounds or large photographs.
Navigation through this site is controlled through a series of tabs up top, which control
a larger window frame below for rotating content. Regardless of section, photography
or illustration, the user can find content easily below. It is good that they keep this
larger window consistent.
Typography is consistent in font. Various weights sizes and colors within a sans serif
type family are able to establish a strong visual aesthetic. The Veer logo is prominently
displayed in the top left and established the highest level of hierarchy. To the right
are a set of tab directing the user to various sections of their web presence. Directly
below this is a convenient search button. I really appreciate their sans serif face. Veer's
presence would be changed drastically if they used a script, or serif. Their choice
speaks to modern, creative, and up to date creatives.
The color pallet is very modern and calm. Grey, black, white, and orange create a
dynamic environment that allows the user to find photography, illustration or type,
the main thing veer is trying to market. The "merchandise" is able to shine through
consistent surroundings.
Tab buttons are a great system to achieve organization for easy navigation. They are
clean and change color according to what section you are in. This is great and helps
the user confirm that they are indeed in the type section.
Because of Veer's simplistic, yet functional design I find myself becoming a repeat
visitor. I check back for updates or new content. Their no-fuss approach is very
appealing and helps visitors want to come back. I cannot say this of all sites, but Veer
is one that I keep coming back to.
http://www.veer.com
Digital I• Professor Adams • Summer 07
HOLLY ANN SCHMIDT
