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Marketing Terms and Concepts: A Comprehensive Glossary, Quizzes of Consumer Behaviour

Definitions for various marketing terms and concepts, including the abc approach, ato model, compensatory model, persuasion, social judgment theory, acculturation, and many more. These terms cover various aspects of marketing, such as attitudes, persuasion, social influence, and consumer behavior.

Typology: Quizzes

2014/2015

Uploaded on 05/07/2015

hardingr003
hardingr003 🇺🇸

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TERM 1
ABC Approach
DEFINITION 1
approach that suggest that attitudes encompass one's affect,
behavior, and cognition (or ''beliefs'') toward an object
TERM 2
ATO Model
DEFINITION 2
attitude model that considers three key elements including
beliefs consumers have about salient attributes, the strength
of the belief that an object possesses the attribute, and
evaluation of the particular attribute
TERM 3
Compensatory Model
DEFINITION 3
attitudinal model wherein low ratings for one attribute are
compensated for by higher ratings on another
TERM 4
Persuasion
DEFINITION 4
attempt to change attitudesq
TERM 5
Social Judgment Theory
DEFINITION 5
theory that proposes that consumers compare incoming
information to their existing attitudes about a particular
object or issue and that attitude change depends upon how
consistent the information is with the initial attitude
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ABC Approach

approach that suggest that attitudes encompass one's affect, behavior, and cognition (or ''beliefs'') toward an object TERM 2

ATO Model

DEFINITION 2 attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possesses the attribute, and evaluation of the particular attribute TERM 3

Compensatory Model

DEFINITION 3 attitudinal model wherein low ratings for one attribute are compensated for by higher ratings on another TERM 4

Persuasion

DEFINITION 4 attempt to change attitudesq TERM 5

Social Judgment Theory

DEFINITION 5 theory that proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude

Acculturation

process by which consumers come to learn a culture other than their natural, native culture TERM 7

BRIC Countries

DEFINITION 7 acronym that refers to the collective economies of brazil, Russia, India, and China TERM 8

Core Societal Values

(CSV)

DEFINITION 8 commonly agreed upon consensus about the most referable ways of living within a society TERM 9

Guanxi

DEFINITION 9 Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal TERM 10

Quartet of Institutions

DEFINITION 10 four gourps responsible for communicating the CSV through both formal and informal processes from one generation to another; Family, school, church, and media

Household Life Cycle (HLC)

segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services TERM 17

Market Maven

DEFINITION 17 consumer who spreads information about all types of products and services that are available in the marketplace TERM 18

Opinion Leader

DEFINITION 18 consumer who has a great deal of influence on the behavior of others relating to product adoption and purchase TERM 19

Primary Group

DEFINITION 19 group that includes members who have frequent, direct contact with one another TERM 20

Acquisitional Shopping

DEFINITION 20 activities oriented toward a specific, intended purchase or purchases

Advertiming

ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message TERM 22

Atmospherics

DEFINITION 22 emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment TERM 23

Circadian Cycle

DEFINITION 23 rhythm (level of energy) of the human body that varies with the time of day TERM 24

Congruity

DEFINITION 24 how consistent the elements of an environment are with one another TERM 25

Fit

DEFINITION 25 how appropriate the elements of a given environment are

Habitual Decision Making

consumers generally do not seek information at all when a problem is recognized and select a product based on habit TERM 32

Inept Set

DEFINITION 32 alternatives in the awareness set that are deemed to be unacceptable for further consideration TERM 33

Inert Set

DEFINITION 33 alternative in the awareness set about which consumers are indifferent or no not hold strong feelings TERM 34

Internal Search

DEFINITION 34 retrieval of knowledge stored in memory about products, services, and experiences TERM 35

Perceived Risk

DEFINITION 35 perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take

Satisficing

practice of using decision making shortcuts to arrive at satisfactory, rather than optimal, decisions TERM 37

Universal Set

DEFINITION 37 total collection of all possible solutions to a consumer problem TERM 38

Attibute-based Evaluation

DEFINITION 38 evaluative process wherein consumers evaluate products based on the overall feeling that is evoked by the alternative TERM 39

Compensatory Rule

DEFINITION 39 decision-making rule that allows consumers to select products that may perform poorly on one criterion by compensating for the poor performance on one attribute by good performance on another TERM 40

Determinate Criteria

DEFINITION 40 criteria that are most carefully considered and directly related to the actual choice that is made