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Definitions for various marketing terms and concepts, including the abc approach, ato model, compensatory model, persuasion, social judgment theory, acculturation, and many more. These terms cover various aspects of marketing, such as attitudes, persuasion, social influence, and consumer behavior.
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approach that suggest that attitudes encompass one's affect, behavior, and cognition (or ''beliefs'') toward an object TERM 2
DEFINITION 2 attitude model that considers three key elements including beliefs consumers have about salient attributes, the strength of the belief that an object possesses the attribute, and evaluation of the particular attribute TERM 3
DEFINITION 3 attitudinal model wherein low ratings for one attribute are compensated for by higher ratings on another TERM 4
DEFINITION 4 attempt to change attitudesq TERM 5
DEFINITION 5 theory that proposes that consumers compare incoming information to their existing attitudes about a particular object or issue and that attitude change depends upon how consistent the information is with the initial attitude
process by which consumers come to learn a culture other than their natural, native culture TERM 7
DEFINITION 7 acronym that refers to the collective economies of brazil, Russia, India, and China TERM 8
DEFINITION 8 commonly agreed upon consensus about the most referable ways of living within a society TERM 9
DEFINITION 9 Chinese term for a way of doing business in which parties must first invest time and resources in getting to know one another and becoming comfortable with one another before consummating any important deal TERM 10
DEFINITION 10 four gourps responsible for communicating the CSV through both formal and informal processes from one generation to another; Family, school, church, and media
segmentation technique that acknowledges that changes in family composition and income alter household demand for products and services TERM 17
DEFINITION 17 consumer who spreads information about all types of products and services that are available in the marketplace TERM 18
DEFINITION 18 consumer who has a great deal of influence on the behavior of others relating to product adoption and purchase TERM 19
DEFINITION 19 group that includes members who have frequent, direct contact with one another TERM 20
DEFINITION 20 activities oriented toward a specific, intended purchase or purchases
ad buys that include a schedule that runs the advertisement primarily at times when customers will be most receptive to the message TERM 22
DEFINITION 22 emotional nature of an environment or the feelings created by the total aura of physical attributes that comprise a physical environment TERM 23
DEFINITION 23 rhythm (level of energy) of the human body that varies with the time of day TERM 24
DEFINITION 24 how consistent the elements of an environment are with one another TERM 25
DEFINITION 25 how appropriate the elements of a given environment are
consumers generally do not seek information at all when a problem is recognized and select a product based on habit TERM 32
DEFINITION 32 alternatives in the awareness set that are deemed to be unacceptable for further consideration TERM 33
DEFINITION 33 alternative in the awareness set about which consumers are indifferent or no not hold strong feelings TERM 34
DEFINITION 34 retrieval of knowledge stored in memory about products, services, and experiences TERM 35
DEFINITION 35 perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take
practice of using decision making shortcuts to arrive at satisfactory, rather than optimal, decisions TERM 37
DEFINITION 37 total collection of all possible solutions to a consumer problem TERM 38
DEFINITION 38 evaluative process wherein consumers evaluate products based on the overall feeling that is evoked by the alternative TERM 39
DEFINITION 39 decision-making rule that allows consumers to select products that may perform poorly on one criterion by compensating for the poor performance on one attribute by good performance on another TERM 40
DEFINITION 40 criteria that are most carefully considered and directly related to the actual choice that is made