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Evolution - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce

Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Evolution, Framework, Consolidate, Reinforce, Benefits, Value Proposition, Threshold, Alone, Buying, Critical Mass

Typology: Slides

2012/2013

Uploaded on 07/29/2013

sharad_984
sharad_984 🇮🇳

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DBIS
Why?
Change Your Position
Consolidate Your Position
Defend Your Position
Take Over other Positions
Explore
Change Your Profile
Reinforce Your Profile
Confirm Your Profile
Mutate...
Framework
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DBIS

Why?

Change Your PositionConsolidate Your PositionDefend Your PositionTake Over other PositionsExploreChange Your ProfileReinforce Your ProfileConfirm Your ProfileMutate...

Framework

DBIS

WHY?

Defining Expected Returns/Benefits:---> your New Value Proposition

Difficulty is that What you do, does not always matchWhy You do it, and the Expected Returns/Benefits...

DBIS

Defining the “

meaning

” of an E-Service.

When does it make sense to introduceand keep an E--Service? Factors to consider:

Defining a “Critical mass”Setting up a “Threshold”Measure “Results”Matching “Expectations”

DBIS

The “

Critical Mass

” can be

defined

in different ways:

Quantitative

(No. Of Visitors,No. Page Hits,...)

Qualitative

(No. Buyers vs. Prospects,....)

Monetary I

(Direct Sales, Revenues, Profit,...)

Monetary II

(Indirect Sales, Revenues, Profit..)

Service I

(Customer satisfactions,..)

Service II

(Stickness, ...)

Market I

(Direct affect competitors,...)

Market II

(Indirect affect competitors,..)

Market III

(Direct affect partners,...)

Market IV

(Indirect affect partners,...)

and many more....

DBIS

Measured results andMatching Expectations -->Setting Up a “Threshold” to define the right “critical mass”Measuring the performance of the E-service with respect tothe defined “critical mass” The “meaning” of an E-service

is justified if it satisfies the defined “critical mass” (Zicari)

DBIS

Contexts on How to define a “threshold”:

Logical / MathematicalPsychologicalPoliticalSocialImage and more..

A “

Threshold

” is directly related to “

Expectations”

DBIS

Contexts on How to define “Expectations”:

Logical / MathematicalPsychologicalPoliticalSocialImage and more..

DBIS

On the move..

Explore / Test/ Validate / Measure

Obstacles / Challenges

Feedback / Revise:

ImplementationPlanVisionGoalsMissionExpectations