DBIS
Why?
Change Your Position
Consolidate Your Position
Defend Your Position
Take Over other Positions
Explore
Change Your Profile
Reinforce Your Profile
Confirm Your Profile
Mutate...
Framework
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Evolution - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce
Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Evolution, Framework, Consolidate, Reinforce, Benefits, Value Proposition, Threshold, Alone, Buying, Critical Mass
Typology: Slides
2012/2013
1 / 11
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DBIS
Why?
Change Your PositionConsolidate Your PositionDefend Your PositionTake Over other PositionsExploreChange Your ProfileReinforce Your ProfileConfirm Your ProfileMutate...
Framework
DBIS
WHY?
Defining Expected Returns/Benefits:---> your New Value Proposition
Difficulty is that What you do, does not always matchWhy You do it, and the Expected Returns/Benefits...
DBIS
Defining the “
meaning
” of an E-Service.
When does it make sense to introduceand keep an E--Service? Factors to consider:
Defining a “Critical mass”Setting up a “Threshold”Measure “Results”Matching “Expectations”
DBIS
The “
Critical Mass
” can be
defined
in different ways:
Quantitative
(No. Of Visitors,No. Page Hits,...)
Qualitative
(No. Buyers vs. Prospects,....)
Monetary I
(Direct Sales, Revenues, Profit,...)
Monetary II
(Indirect Sales, Revenues, Profit..)
Service I
(Customer satisfactions,..)
Service II
(Stickness, ...)
Market I
(Direct affect competitors,...)
Market II
(Indirect affect competitors,..)
Market III
(Direct affect partners,...)
Market IV
(Indirect affect partners,...)
and many more....
DBIS
Measured results andMatching Expectations -->Setting Up a “Threshold” to define the right “critical mass”Measuring the performance of the E-service with respect tothe defined “critical mass” The “meaning” of an E-service
is justified if it satisfies the defined “critical mass” (Zicari)
DBIS
Contexts on How to define a “threshold”:
Logical / MathematicalPsychologicalPoliticalSocialImage and more..
A “
Threshold
” is directly related to “
Expectations”
DBIS
Contexts on How to define “Expectations”:
Logical / MathematicalPsychologicalPoliticalSocialImage and more..
DBIS
On the move..
Explore / Test/ Validate / Measure
Obstacles / Challenges
Feedback / Revise:
ImplementationPlanVisionGoalsMissionExpectations