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event planning in wedding and their finacial and techincal marketing anylsis
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Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.
The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third party vendors, and emergency plans.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, charitable organizations, and interest groups hold events in order to market themselves, build business relationships, raise money, or celebrate achievement.
1. Private events: Private events are used for individuals who can book venues such as - Wedding - Wedding receptions - Birthday parties - Festival gatherings Private events are used for individuals who want certain guests to arrive at the venue. Private events will have a guest list to ensure the venue is not open to the public. There are a large number of private sector organizations involved in commercial activities in the events management business. Clients who are looking for a suitable venue for their event can do so themselves, which can be time consuming, or they can place their enquiry with agencies
2. Corporate events: Corporate events are used for a business to promote their companies brand
and products such as
Weather condition, more number of guests than expected, shortage of material, food etc
rank corporate events as their top most priority. As India is a rich cultural society variety of festival. So all group of people who wants to organize the event are part of this segment. Families with all categories rich, medium earner who are looking for wedding and birthday events are the segment of this group.
SWOT Analysis: -
Strengths: -
Weaknesses:-
Opportunities:-
Financial planning is important aspects of event management which include financial planning , control and budgetary issues. The process is labor intensive and recognizes that a higher level of talent is required. The financial investment in its employees will be one of the greatest differentiators between it and its competition
Service-based businesses require little funds to start up and, as they grow and expand, less funds to maintain. This gives Occasions a quicker break-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance.
The broad activity-mix for the project has been worked out based on the analysis of the advantages associated with the project location and potential opportunities vis-a-vis prevailing demand in the market.
The products/activities for the envisaged development are derived based on following factors:
On-site production:
This includes actual execution of work on site this include
Technical World at a glance:
Lighting:-
Venue construction:-