E-services and Business
Models for the Web:
Case Study Internet Search-
Engine Market
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Engine Market - E-Commerce - Lecture Slides, Slides of Fundamentals of E-Commerce
Students of Communication, study E-Commerce as an auxiliary subject. these are the key points discussed in these Lecture Slides of E-Commerce : Engine Market, Models, Internet Search, Individual Story, Company Story, Initial Position, Plan, Core Business, Competitors, Partners
Typology: Slides
2012/2013
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E-services and BusinessModels for the Web:Case Study Internet Search-
Engine Market
Conceptual Framework for Introducing E-services Where do you come from?^ Individual story, Company Story, System^ Who are you?^ Your Initial Position^ Your Surroundings^ Known TerritoryUnknown territory^ Where do you want to go?^ PlanWhy?Validate/Explore/Obstacle/Challenges/Feedback/ReviseYour new Position
Conceptual Framework for Introducing E-services Why?^ Change Your PositionConsolidate Your PositionDefend Your PositionTake Over other PositionsExploreChange Your ProfileReinforce Your ProfileConfirm Your ProfileMutate...
Conceptual Framework for Introducing E-services With Whom?^ AloneWith AlliesMergerTakeover
"We see little to stop Google from reaching70 percent market
share eventually;
The Internet search-engine market as of August 2006the question, really, comes down to,'How long could it take?"RBC Capital Markets analyst Jordan Rohan.
The Major PlayersGoogle:
Web-search engine vs. Yahoo! :
Web gateways (Portal) eBay:^
online auction and trading web site Microsoft:
MSN portal
Google and Viacom^ Google will in effect be syndicating Viacom's programming to thebroader Web, allowing the content to reach a much bigger audiencethan Viacom's own Web sites draw.The clips will be embedded with video advertising and the resultingad revenue will be shared among Viacom, Google and Web sitesthat run the clips.^ Viacom will sell shows through Google Video.The syndicated content will start out as clips of four minutes orless but could become full-length programming at some point.^ Potential benefits:^ It marries content (and related ads) with any/all targeting thatGoogle now offers or develops in the future (local, demographic,dayparting, etc.).And it helps Viacom deal with the problem of reach online.