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Emerging Trends and Technologies April 16 – April 20
Introduction:
o In this chapter, the authors introduce several technological innovations. They focus not only on the technology of the future but what the technology will allow you to do. o A “bleeding-edge” technology is one that people adopt too early and does not turn out to be as good as proposed. o The book states that technology is not a good thing, but technology used appropriately is a good thing (p. 422).
o Issues Concerning Technology (pp. 441-443):
The necessity of technology Closing the “digital divide” Technology for the betterment of society Exchanging privacy for convenience Ethics
The Internet:
o The Internet is by far the largest catalyst for the advancement of technology.
o Free Internet Calls:
You can use your computer speakers, microphone, and the Internet to make a phone call to any telephone. These calls can be conducted much more cheaply than standard long distance charges (p. 423).
The authors describe another advantage in the world of customer service.
Companies may be able to place calls to you while you visit Web sites (p. 424).
o Push Technologies:
Currently, we live in a pull technology environment. We look for,
request, and find the information we want. You literally pull the information you want (p. 424).
In a push technology environment, businesses come to you with the
information, services, and product offerings based on your wants (p. 424). One example is a cell phone service that pushes information to you in the form of video rental information. As you drive by a video store, your cell phone will contact a computer within the store and see if there are any new releases that might interest you based on your past rental history. If so, the computer will send a message about the release to your cell phone (p. 425). An example that does not yet exist is also given. Secondly, you might receive a message on your television right before a ball game that says that your favorite type of pizza will be delivered to you before the game. If you are interested, you may press the ORDER NOW button on your remote (p. 425).
o Renting Software:
As technology gets smaller and smaller (such as the case with PDAs), there may not be enough capacity to store all of your software needs on the device (p. 425). In the future, ASPs will provide you software for you to use and storage on their Web servers as opposed to your personal technologies (p. 425). An example would be if you are stuck in an airport with only your PDA and you need to create a spreadsheet, but don’t have Microsoft Excel. With your PDA, you would then use the rented ASP’s software to create your spreadsheet and save it on the Web server (p. 426).
o Information Supplier Convergence:
Examples of “information suppliers” are companies that provide you with magazines, newspapers, Internet access, telephone services, cable television, books, business news, and other types of information (p. 426). Currently, you receive your information from numerous sources (p. 426). In the future, you may receive your information from a single supplier (p. 427).
