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E-commerce Localization: A Case Study for Success in Global Markets, Assignments of Transaction Processing for E Commerce

Electronic commerce MBA in finance

Typology: Assignments

2020/2021

Uploaded on 04/05/2021

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Name USMAN AKRAM
Class MBA – 32
Roll No 320001
Submit to Sir BILAL KYANI
Question: - Based on this article and your experiences, debate the question:
‘Site localization is essential for each country for an e-commerce offering to be
successful in that country.
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Download E-commerce Localization: A Case Study for Success in Global Markets and more Assignments Transaction Processing for E Commerce in PDF only on Docsity!

Name USMAN AKRAM

Class MBA – 32

Roll No 320001

Submit to Sir BILAL KYANI

Question: - Based on this article and your experiences, debate the question:

‘Site localization is essential for each country for an e-commerce offering to be successful in that country.

ANWER:-

The main cruces of this whole case study is ‘think global, act local’

Since every market is not the same it is essential to modify and customize products According to customers’ taste in every region Website localization understands cultural differences and customers in a better way for Customs and culture differ in every region, cities and countries. A localized website Should fulfil all needs of its target audience and also take care about the feelings of the Local community and culture. Some colors, signs, words, phrases might have different Meaning in different places, and hence they should be avoided. Localized website builds positive brand image. A global brand website having locally Relevant content will build positive brand image. As compared to a site only in English, a Website in major languages gains more credibility. Most of the global brands also have An option to browse their website in a country specific link. Localization of website Demonstrates the strengths of an International player. For excellent customer experience Below technical aspects should be kept in mind for a localized website The above mentioned article talks about the globalization and its effects in general and The role of e-commerce in the globalized world in particular. As the article goes it says That globalization has played a huge role in bringing together the world as a single Market. It further says due to this process, the e-commerce has risen and their strategy Have changed.Globalisation has played a huge role in changing the buying patterns of The people. This is where the concept of localization has to be understood. Although Today anything can be bought anywhere still there are certain local factors that Influence the buying pattern of each society in the context the article argues that in a Globalized world, when the e-commerce platforms forget this principle of localization it Will lead to market failures and also will cause damage to the existing market patterns

How can we apply ethics in our life? Ethics teaches us what we ought to do, not what we do. We ought to treat others with kindness, compassion, respect, and so on. In other words, an ethical person practices applying virtues, our character traits, in making everyday decisions. Virtues are the positive traits of character that inform our ethical being Compliance monitoring Refers to the quality assurance tests organizations do to check how well their Business operations meet their regulatory and internal process obligations Privacy issues Privacy breaches disturb trust and run the risk of diluting or losing security; it is a show of disrespect to the law and a violation of ethical principles. Data privacy (or information privacy or data protection) is about access, use and collection of data, and the data subject's legal right to the data. Privacy regulations Current EU Data Protection Directive 95/46/EC does not consider important aspects like globalization and technological developments like social networks and cloud computing sufficiently Digital privacy Data retention Spam Cookies

1. Develop and communicate policies and procedures

 Articulate and document policies and procedures to

support legal and ethical practice in readily accessible

formats

 Integrate documentation and record-keeping

requirements into policies and procedures, and ensure

systems protect client information

 Nominate roles and responsibilities of different people

in meeting requirements where multiple people are

involved

 Promptly distribute policies, procedures and legal

information to colleagues and peers

PENALTIES AND CONSEQUENCES

Identify risks, penalties and consequences of non-

compliance

Assess and act on the need for specialist legal advice