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Ecological Perspective - Marketing - Lecture Slides, Slides of Marketing Management
Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : Ecological Perspective, Communication, Other Factors, Small Effect Size, Mixed Methods, Normative Content, Behavior Targeted, Social Proximity, Referent Group, Descriptive Norms
Typology: Slides
2012/2013
1 / 10
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Social proximity of referent group
Normative content
Behavior targeted
Descriptive Norms
“Are Ingham County residents concerned aboutprotecting farmland and natural lands? A 2008 survey conducted by researchers at Michigan StateUniversity indicates 63% of Ingham County residents say they arelikely or very likely to vote in favor of a millage to fundprotection of farmland and open space.”
Injunctive norm
(this one is harder to do because of the referent issue)
1 Wash hands using soap and warm, running water2 Rub hands vigorously during washing for at least 20 seconds3 Rinse hands well while leaving the water running4 With the water running, dry hands with a paper towel5 Turn off the water using a paper towel
Proper handwashing behaviors include:
0 %
1 out of 5 college
males wash theirhands every time
they go to the
bathroom.
How easy/difficult?
How important to the target?
How observable?
How much do they know about it?
Specificity of behavior
Wash hands when you enter the classroom vs.general hand washing