Roll No.
Total No. of Questions
: 091 [Total
No.
of Pages : 02
Paper ID [A05301
(Plcase
fill this Paper ID in ONIR Sheet)
B.Tech. (Sem. - 7th/&th)
E - SERVTCES
(rT - 404)
Time : 03
Hours Maximum Marks : 60
Instruction
to Candidates:
1) Section
-
A is
Compulsory.
2) Attempt any Four questions
from
Section
- B.
3) Attempt any Two questions
from Section
- C.
Section
- A
Ql) (10x2:20)
a) What
do
you
mean
by E - financial transaction?
b) What
is
a
mutual
fund?
c) Mention any two major issues in electronic
payment
system.
d) State
the
distinctive characteristics of services.
e) Expand ROI.
0 Define Marketing.
g) Mention
two advantages of e-marketing
to sellers.
h) Explain consumer
segmentation
on
the basis
of income
group.
D Mention the websites
of any two companies
selling their
products
exclusively through e-marketing
channel.
j) What
does Promotion
include as
one of the P's
of Marketing
Mix?
E-480
fl2081 PT,O.
