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E-Services – Exam Paper – Information Technology – 8th Semester, Exams of Information Technology

Financial Transaction, Mutual Fund, Electronic Payment System, ROI, Define Marketing, Marketing Mix, E-Transaction, Marketing, ,Physical Distribution, Promotion, IT, Impacted Advertising, Information Technology, ETHBSAI

Typology: Exams

2011/2012

Uploaded on 02/19/2012

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hari 🇮🇳

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Roll No.
Total No. of Questions
: 091 [Total
No.
of Pages : 02
Paper ID [A05301
(Plcase
fill this Paper ID in ONIR Sheet)
B.Tech. (Sem. - 7th/&th)
E - SERVTCES
(rT - 404)
Time : 03
Hours Maximum Marks : 60
Instruction
to Candidates:
1) Section
-
A is
Compulsory.
2) Attempt any Four questions
from
Section
- B.
3) Attempt any Two questions
from Section
- C.
Section
- A
Ql) (10x2:20)
a) What
do
you
mean
by E - financial transaction?
b) What
is
a
mutual
fund?
c) Mention any two major issues in electronic
payment
system.
d) State
the
distinctive characteristics of services.
e) Expand ROI.
0 Define Marketing.
g) Mention
two advantages of e-marketing
to sellers.
h) Explain consumer
segmentation
on
the basis
of income
group.
D Mention the websites
of any two companies
selling their
products
exclusively through e-marketing
channel.
j) What
does Promotion
include as
one of the P's
of Marketing
Mix?
E-480
fl2081 PT,O.
pf2

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Roll No. Total No. of Questions: 091 (^) [Total No. of Pages: 02

PaperID [A

( P l c a s e f i l l t h i s P a p e r I D i n O N I R S h e e t ) B.Tech. (Sem.^ - 7th/&th)

E - SERVTCES(rT - 404)

Time : 03 Hours^ Maximum Marks : 60 Instruction to Candidates:

  1. Section- A is Compulsory.
  2. Attempt any Four questionsfrom Section- B.
  3. Attempt any Two questionsfrom Section- C.

Section- A Q l ) ( 1 0 x 2 : 2 0 ) a) What do you meanby E - financial transaction? b) What is a mutual fund? c) Mentionany two major issuesin electronicpaymentsystem. d) Statethe distinctive characteristicsof services. e) Expand ROI. 0 DefineMarketing. g) (^) Mention two advantagesof e-marketingto sellers. h) Explainconsumersegmentationon the basisof incomegroup. D Mention the websitesof any two companiesselling^ their products exclusivelythroughe-marketingchannel. j) (^) What doesPromotionincludeas (^) one of the P's of MarketingMix?

E-480fl2081 PT,O.

Section- B ( 4 x 5 : 2 0 )

Q2) How information^ technologyhas irnpactedaccounting?Also, elaboratethe role of an accountantin the orqanisation.

Q3) Discussthe^ legal^ issuesinvolved^ in E-transactions.

Q4) Wifhthe adventof Intemetthe^ marketinghaschangedacrossproducts,physical distributionandpromotion.Comment.

Q5) Elaboratettle^ differentmarketingorientations,giving examples.

Q6) Explainhow internetandIT haveimpactedAdvertising"

Section- C ( 2 x 1 0 : 2 0 ) Q7) ElaborateETFIBSAI^ model^ for e-businesssolutions.

QS) Explain^ the factorsinfluencingcorlsumerbuying process'

Q9) Marketingof servicesinvolves^ different fbcus as^ comparedto marketingof' product.Commentgiving examPles

ss

E-4BO