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Financial Transaction, Mutual Fund, Electronic Payment System, ROI, Define Marketing, Marketing Mix, E-Transaction, Marketing, ,Physical Distribution, Promotion, IT, Impacted Advertising, Information Technology, ETHBSAI
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Roll No. Total No. of Questions: 091 (^) [Total No. of Pages: 02
( P l c a s e f i l l t h i s P a p e r I D i n O N I R S h e e t ) B.Tech. (Sem.^ - 7th/&th)
Time : 03 Hours^ Maximum Marks : 60 Instruction to Candidates:
Section- A Q l ) ( 1 0 x 2 : 2 0 ) a) What do you meanby E - financial transaction? b) What is a mutual fund? c) Mentionany two major issuesin electronicpaymentsystem. d) Statethe distinctive characteristicsof services. e) Expand ROI. 0 DefineMarketing. g) (^) Mention two advantagesof e-marketingto sellers. h) Explainconsumersegmentationon the basisof incomegroup. D Mention the websitesof any two companiesselling^ their products exclusivelythroughe-marketingchannel. j) (^) What doesPromotionincludeas (^) one of the P's of MarketingMix?
Section- B ( 4 x 5 : 2 0 )
Q2) How information^ technologyhas irnpactedaccounting?Also, elaboratethe role of an accountantin the orqanisation.
Q3) Discussthe^ legal^ issuesinvolved^ in E-transactions.
Q4) Wifhthe adventof Intemetthe^ marketinghaschangedacrossproducts,physical distributionandpromotion.Comment.
Q5) Elaboratettle^ differentmarketingorientations,giving examples.
Q6) Explainhow internetandIT haveimpactedAdvertising"
Section- C ( 2 x 1 0 : 2 0 ) Q7) ElaborateETFIBSAI^ model^ for e-businesssolutions.
QS) Explain^ the factorsinfluencingcorlsumerbuying process'
Q9) Marketingof servicesinvolves^ different fbcus as^ comparedto marketingof' product.Commentgiving examPles