Benefits to Sellers
Powerful tool for building customer
relationships.
Can reduce costs.
Can increase speed and efficiency.
Offers greater flexibility in offers and
programs.
Is a truly global medium.
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E-Marketing Domains - Marketing - Lecture Slides, Slides of Marketing Management
Marketing is among the core subjects in Management field. In the following Lecture Slides, the Lecturer has put emphasis on these fundamentals of marketing : E-Marketing Domains, Benefits, Sellers, Building Customer, Powerful Tool, Reduce Costs, Increase Speed, Efficiency, Greater Flexibility, Global Medium
Typology: Slides
2012/2013
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Benefits to Sellers
Powerful tool for building customerrelationships. Can reduce costs. Can increase speed and efficiency. Offers greater flexibility in offers andprograms. Is a truly global medium.
E-Marketing Domains
Business to consumer (B2C) Business to business (B2B) Consumer to consumer (C2C) Consumer to business (C2B)
Business to Business (B2B)
B2B sales dwarf B2C sales:
B2B e-commerce was nearly $4 trillion in 2003. - Uses trading networks, auction & barter sites, spotexchanges, online product catalogs, and more. Most major B2B marketers offer onlineproduct information, purchasing, and support. Open trading exchanges: - huge specialty e-marketspaces to conducttransactions. More private trading exchanges are beingdeveloped for B2B transactions.
Consumer to Consumer (C2C)
Occurs on the Web and includes a widerange of products and services.
Auction sites such as eBay offer marketplaces to buy or exchange goods. - Blogs and forums facilitate information interchanges. - Blog : online journals where people post thoughts on a narrowly defined topic. - Forums: discussion groups located on commercial online services.
Click-Only Companies
E-tailers Search engines and portals Shopping comparison sites Internet service providers Transaction sites Content sites
Reasons for dot.com Failures
Poor research or planning. Relied on spin and hype instead ofmarketing strategies. Spent too heavily on brand identities. Devoted too much effort to acquiringnew customers instead of buildingloyalty.
Online Marketing
Creating a Web site Placing ads and promotions online Setting up and participating in Webcommunities Using e-mail