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The rules for using the driving standards agency (dsa) logo, including minimum size, clear space requirements, and acceptable colours. It also specifies who is authorized to use the logo and on what materials. The document also provides contact information for the intellectual property department for further inquiries.
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The size of the logo can be changed; the minimum acceptable height is 15mm, whichever logo version is used.
Logos required solely for the purpose of large scale printing are available on request.
To prevent the logo from being crowded or obscured, there must always be clear space around it.
The required area of clear space is the full height of the letter ‘A’ on all sides, apart from the bottom which increases to twice the height of the letter ‘A’. You cannot place text inside this area.
The DSA logo must always be positioned either at the top left or bottom right hand side of a document_._ This will maintain consistency through all media.
Headers and sub-headers should be in DAX. Body text should be in Helvetica.
The pantone references (spot colours) colours and CMYK (four colour process) values used in the logo are:
Spot: Pantone 1665 Process: C 0% M 69% Y 100% K 0%
Spot: Pantone 2665 Process: C 79% M 76% Y 0% K 0%
For further information about using the DSA logo in any form, please contact:
Intellectual Property Department The Axis Building 112 Upper Parliament Street Nottingham NG1 6LP
Telephone: 0115 936 6271
Email: crowncopyright@dsa.gsi.gov.uk
15mm
text or graphics
text or graphics
DSALG(04/10)
Please read this leaflet before using the artwork supplied.
Who can use the DSA logo?
The DSA logo may ONLY be used by:
What material can the
DSA logo be used on?
The DSA logo may ONLY be used on:
The DSA logo may NOT be used on:
Are there any requirements or restrictions when using the DSA logo?
DSA primary logo
The DSA logo can be reproduced in two or four printed colours. The examples below show the acceptable variations which can be used to accommodate different backgrounds and print runs not using a four colour process. The primary and secondary logos can be used in black, white or pantone 1665 only.
DSA_Main_4_Col
DSA_Main_Orange
DSA_Main_Black
DSA_Main_White
DSA logos
If an explanation of the logo is required, the following options may be used:
DSA_DSA_Safe_Dri_4Col
DSA_DSA_Safe_Rid_4Col
These guidelines apply whether the logo is represented in four-colour or in one of the allowed colour variations.
For information on fonts, colour and position, please see overleaf.