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Guidelines for Using the DSA Logo: Size, Position, and Colour Requirements, Study Guides, Projects, Research of Printing

The rules for using the driving standards agency (dsa) logo, including minimum size, clear space requirements, and acceptable colours. It also specifies who is authorized to use the logo and on what materials. The document also provides contact information for the intellectual property department for further inquiries.

What you will learn

  • What materials are the DSA logo allowed to be used on?
  • Who is authorized to use the DSA logo?
  • What are the minimum size requirements for the DSA logo?

Typology: Study Guides, Projects, Research

2021/2022

Uploaded on 09/12/2022

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Size
The size of the logo can be changed; the
minimum acceptable height is 15mm,
whichever logo version is used.
Logos required solely for the purpose of
large scale printing are available on
request.
Position
To prevent the logo from being crowded or
obscured, there must always be clear
space around it.
The required area of clear space is the full
height of the letter ‘A’ on all sides, apart
from the bottom which increases to twice
the height of the letter ‘A’. You cannot place
text inside this area.
The DSA logo must always be positioned
either at the top left or bottom right hand
side of a document. This will maintain
consistency through all media.
Font
Headers and sub-headers should be in
DAX. Body text should be in Helvetica.
Colour
The pantone references (spot colours)
colours and CMYK (four colour process)
values used in the logo are:
Spot: Pantone 1665
Process: C 0% M 69% Y 100% K 0%
Spot: Pantone 2665
Process: C 79% M 76% Y 0% K 0%
Further information
For further information about using the
DSA logo in any form, please contact:
Intellectual Property Department
The Axis Building
112 Upper Parliament Street
Nottingham
NG1 6LP
Telephone: 0115 936 6271
Email: crowncopyright@dsa.gsi.gov.uk
DSA reserve the right to
withdraw permission to use
DSA logos in order to manage
our reputation.
15mm
text or graphics
text or graphics
DSALG(04/10)
Please read this leaflet before using the artwork supplied.
The Driving Standards Agency Logo
A simple guide to using our logo
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Size

The size of the logo can be changed; the minimum acceptable height is 15mm, whichever logo version is used.

Logos required solely for the purpose of large scale printing are available on request.

Position

To prevent the logo from being crowded or obscured, there must always be clear space around it.

The required area of clear space is the full height of the letter ‘A’ on all sides, apart from the bottom which increases to twice the height of the letter ‘A’. You cannot place text inside this area.

The DSA logo must always be positioned either at the top left or bottom right hand side of a document_._ This will maintain consistency through all media.

Font

Headers and sub-headers should be in DAX. Body text should be in Helvetica.

Colour

The pantone references (spot colours) colours and CMYK (four colour process) values used in the logo are:

Spot: Pantone 1665 Process: C 0% M 69% Y 100% K 0%

Spot: Pantone 2665 Process: C 79% M 76% Y 0% K 0%

Further information

For further information about using the DSA logo in any form, please contact:

Intellectual Property Department The Axis Building 112 Upper Parliament Street Nottingham NG1 6LP

Telephone: 0115 936 6271

Email: crowncopyright@dsa.gsi.gov.uk

DSA reserve the right to

withdraw permission to use

DSA logos in order to manage

our reputation.

15mm

text or graphics

text or graphics

DSALG(04/10)

Please read this leaflet before using the artwork supplied.

The Driving Standards Agency Logo

A simple guide to using our logo

Who can use the DSA logo?

The DSA logo may ONLY be used by:

  • Individual DSA Approved Driving Instructors
  • Driving schools whose instructors are all fully qualified ADIs
  • DSA Approved Motorcycle Training Bodies and registered RPMT trainers
  • LGV instructors who have successfully qualified onto the DSA Register and hold a current certificate
  • LGV Driver Training Centres which have gained DSA accreditation status
  • LGV promotional websites which can demonstrate that all training centres and instructors included are accredited or have successfully qualified onto the DSA voluntary register
  • Educational Authorities promoting road safety
  • Local Government organisations promoting road safety
  • Trainers on the DSA ORDIT Register
  • Charities and not for profit organisations promoting road safety.

What material can the

DSA logo be used on?

The DSA logo may ONLY be used on:

  • Business letter headed paper and compliment slips
  • Business adverts in classified directories eg Yellow Pages
  • Websites, as a link to dft.gov.uk/dsa

The DSA logo may NOT be used on:

  • Clothing
    • Business cards
    • Merchandise
    • Any form of business advertisement or promotional material
    • Vehicles
    • Certificates.

Are there any requirements or restrictions when using the DSA logo?

  • The DSA logo must be displayed in the bottom right or top left hand corner of the material or page wherever possible.
  • The DSA logo should be accompanied by supporting wording to explain its use. This should state one of the following:
  • DSA approved driving instructor
  • Driving school whose instructors are all fully qualified ADIs
  • LGV instructor qualified onto the DSA register
  • Accredited LGV driver training centre
  • LGV promotional website, which is not an accredited LGV driver training centre, but which represents accredited LGV driver training centres and LGV instructors qualified onto the DSA register
  • DSA approved motorcycle training body
  • DSA registered RPMT trainer
  • Educational authority promoting road safety
  • Local government organisation promoting road safety, or
  • Charity (or not for profit organisation) promoting road safety.
  • The DSA logo should not be used to infer that a particular instructor or training establishment is part of DSA.
  • The DSA logo should not be accompanied by the word ‘Recommended’.

DSA primary logo

The DSA logo can be reproduced in two or four printed colours. The examples below show the acceptable variations which can be used to accommodate different backgrounds and print runs not using a four colour process. The primary and secondary logos can be used in black, white or pantone 1665 only.

DSA_Main_4_Col

DSA_Main_Orange

DSA_Main_Black

DSA_Main_White

DSA logos

If an explanation of the logo is required, the following options may be used:

DSA_DSA_Safe_Dri_4Col

DSA_DSA_Safe_Rid_4Col

These guidelines apply whether the logo is represented in four-colour or in one of the allowed colour variations.

For information on fonts, colour and position, please see overleaf.

  • The DSA logo should not be accompanied by the word ‘Approved’ when used on its own.
  • The DSA logo should not figure more prominently than the user’s logo or identity.
  • It is the responsibility of the logo user to ensure that all instructors, training centres, etc. be represented by them satisfying the following criteria: - All ADIs are qualified - All LGV instructors are on the DSA voluntary register - All LGV Training Centres are DSA accredited.
  • DSA reserves the right to withdraw permission to use DSA logos in order to manage our reputation.